Nacionalna Televizija Happy (often shortened to Happy) is a privately owned TV channel in

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

. Happy has gained a strong reputation for its entertainment programming. The station offers a compilation of international and domestic

movie A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

sitcom A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of character (arts), characters as they navigate humorous situations within a consistent settin ...

drama Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a g ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...

s and

Latin Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...

telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar Drama (film and television), drama genres around the w ...

s, as well as locally produced talk/variety shows. Happy's parent company is the Belgrade-based Invej, which also owns many business entities that often serve as sponsors of the program, which is owned by Predrag Ranković.

History

Happy was previously called Košava, the latter once owned by Marija Milošević, daughter of

Slobodan Milošević Slobodan Milošević ( sr-Cyrl, Слободан Милошевић, ; 20 August 1941 – 11 March 2006) was a Yugoslav and Serbian politician who was the President of Serbia between 1989 and 1997 and President of the Federal Republic of Yugos ...

, Serbia's authoritarian president in power during the 1990s. Marija Milošević sold her ownership in Kosava TV to lawyer Borivoj Pajović, who was at the time President of the board of directors in the daily newspaper ''

Blic ''Blic'' (Cyrillic: Блиц, ) is a Serbian web portal covering politics, economy, entertainment, and current events. The first printed edition of Blic was published in 1996, its online portal was launched in 1998, and Blic TV began broadcasting ...

''. After a couple of ownership changes, in 2006 the Regulatory Authority for Electronic Media issued Košava with a license for national coverage, which was shared with kids channel Happy – while Happy aired exclusively kids programming in the morning, Košava broadcast informative and current affairs programs in the evening. At that time, REM's (then RRA) decision was disputed since neither TV stations had the capacity for national broadcasting, unlike, for example,

RTL RTL may refer to: Media * RTL Group, a European TV, radio, and production company *** List of RTL Group's television stations (including part-owned channels) *** List of RTL Group's radio stations ** RTL Lëtzebuerg, usually referred to simply a ...

which competed for a license but was not issued one. In 2007, Predrag Ranković, known to the public for involvement in shady business deals, bought part of Košava, although his name was never mentioned in formal ownership documents. In 2010, Košava bought Happy, and Košava changed its name to Happy and started to broadcast as one program. The former kids channel Happy changed its name to Happy Kids, before closing in 2017.

Programming

It broadcasts many international and domestic movies and TV series which have resulted in large viewership not only in Serbia but also in the

Serbian diaspora Serbian diaspora refers to Serbian emigrant communities in the diaspora. The existence of a numerous diaspora of Serbian nationals is mainly a consequence of either economic or political (coercion or expulsion) reasons. There were different wa ...

where Happy TV is present. Since its beginnings, Happy TV has made several

reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

s (especially

Parovi ''Parovi'' (English title: ''Couples'') was a Serbian-based reality show created by Predrag Ranković. The show premiered on December 24, 2010 on Happy and immediately reached huge ratings. It also featured a 24-hour YouTube live streaming. Fo ...

) in cooperation with Emotion Production, and as result of it they broadcast a local version of the internationally well-known Wife Swap, called ''Menjam ženu'', which had been broadcast earlier on

RTV Pink Pink is a privately owned, national brand of radio stations and TV channels in Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem ...

. They also made a Serbian version of '' Wheel of Fortune'' called ''Kolo sreće'', and later show called ''Soba sreće''.

Telenovelas, drama series and soap operas

Happy TV has broadcast many foreign telenovelas, drama series and soap operas, mainly from Latin America, Turkey and India. *bold – currently airing * – finished * – cancelled

Serbian telenovelas

* Tajna nečiste krvi * Sudbine * Lepi i mrtvi *

Jelena Jelena, also written Yelena and Elena, is a Slavic given name. The name is a Slavicized form of the Greek name Helena, and it signifies the word ‘Greek’ (Ελληνικά) meaning bright, light. Helena comes from Helios meaning shining and s ...

* Crni Gruja

American dramas

Life Unexpected ''Life Unexpected'' is an American teen drama television series that aired for two seasons from January 18, 2010 to January 18, 2011. It was produced by Best Day Ever Productions and Mojo Films in association with CBS Productions and Warner Bro ...

Beverly Hills, 90210 ''Beverly Hills, 90210'' (often referred to as ''90210'') is an American teen drama television series created by Darren Star and produced by Aaron Spelling via his production company Spelling Television. The series ran for 10 seasons on Fo ...

The Good Wife ''The Good Wife'' is an American legal political drama television series that aired on CBS from September 22, 2009, to May 8, 2016. It focuses on Alicia Florrick, the wife of the Cook County State's Attorney, who returns to her career in law ...

Brazilian telenovelas

O Clone ''O Clone'' (English: ''The Clone'') is a Brazilian telenovela created by Glória Perez and directed by Jayme Monjardim. Produced and aired by Rede Globo, it was aired from 1 October 2001 to 13 June 2002, with 221 episodes. It also was an intern ...

''(Zabranjena ljubav)'' *

Cordel Encantado ''Cordel Encantado'' (English: ''The Enchanted Tale'') is a Brazilian telenovela produced and broadcast by TV Globo from 11 April to 23 September 2011. It has been re-aired in Globo's ''Vale a Pena Ver de Novo'' from 14 January to 3 May 2019, rep ...

''(Zavet ljubavi)'' * A Vida da Gente ''(Život teče dalje)''

Croatian telenovelas

Bitange i princeze ''Bitange i princeze'' () is a Croatian sitcom television series. Produced by Interflim for HRT, the series aired from 15 April 2005 to 8 March 2010 on HRT 1 and HRT 2. It was created and directed by Goran Kulenović. Set in Zagreb and loosely ...

Italian dramas

RIS Delitti Imperfetti ''R.I.S. - Delitti Imperfetti'' (English: ''R.I.S - Imperfect Crimes'') is an Italian television series, created in 2004 by Pietro Valsecchi, broadcast since January 2005 on Canale 5. The title, where ''R.I.S.'' is an acronym for ''Reparto Inves ...

Turkish drama series

* Iffet ''(Ifet)'' * Unutulmaz ''(Zaboravi ako možeš)'' *Körduğüm (Kazna) * Elveda Derken ''(Suze Bosfora)'' *Sonbahar ''(Jesenje suze)'' * Beni Affet ''(Oprosti mi)'' *

Hayat Şarkısı ''Hayat Şarkısı'' (English title: ''Song of Life'') is a Turkish romantic drama television series, starring Burcu Biricik, Birkan Sokullu, Tayanç Ayaydın, Ecem Özkaya, Ahmet Mümtaz Taylan and Seray Gözler. It premiered on Kanal D on ...

''(Suze moje sestre)'' *

Küçük Kadınlar Küçük means "small" in Turkish and may refer to: People Epithet * Küçük Ali (died 1804), also known as ''Ali Đevrlić'', Ottoman janissary and civil servant * Kuchuk Hanem (fl. 1850–1870), Ghawazi famed beauty and dancer * Küçük Me ...

''(Sestre)'' * Valley of the Wolves ''(Dolina vukova)'' * Gönülçelen ''(Jesenje suze)''

Spanish telenovelas

Águila Roja Águila or Aguila is Spanish for "eagle". It may refer to: Places *El Aguila, Valle del Cauca, a town and municipality in Colombia *Aguila, Arizona, United States Ships *, the first ship of the Chilean Navy *, a British passenger ship sunk in 19 ...

''(Crveni orao)''

Latin American telenovelas

Clase 406 ''Clase 406'' (English title: ''Class 406'') is a Mexican telenovela produced by Pedro Damián for Televisa, broadcast by Canal de las Estrellas (now known simply as Las Estrellas). It is a remake of the Colombian telenovela ''Francisco, El M ...

''(Izgubljene godine)''

Indian soap operas

* Madhubala – Ek Ishq Ek Junoon ''(Madhubala)''

Romanian telenovelas

* Daria, iubirea mea ''(Jedina ljubav)''

References

External links

* {{Television in Serbia Television stations in Serbia Radio stations established in 1994 Television channels and stations established in 1998 1994 establishments in Serbia