''Stylist'' is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a weekly digital edition and a monthly print edition, both of which are available via subscriptions.
Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by
Shortlist Media Ltd,
[Stylist revealed as ShortList's brand for women's free mag, Media Week](_blank)
/ref> and after the closure of the print edition of ShortList
A short list or shortlist is a list of candidates for a job, prize, award, political position, etc., that has been reduced from a longer list of candidates (sometimes via intermediate lists known as "long lists"). The length of short lists varie ...
, Shortlist Media rebranded as 'The Stylist Group'.[ShortList shuts in print as publisher rebrands as The Stylist Group]
/ref>
Audience and content
''Stylist'' targets affluent 20 to 40-year-old female commuters
Commuting is periodically recurring travel between one's place of residence and place of work or study, where the traveler, referred to as a commuter, leaves the boundary of their home community. By extension, it can sometimes be any regul ...
with high end content that includes fashion, travel, beauty, people and careers news. The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives.
''Stylist'' has featured Hollywood stars Angelina Jolie
Angelina Jolie (; born Angelina Jolie Voight; June 4, 1975) is an American actress, filmmaker, humanitarian and former Special Envoy to the UN High Commissioner for Refugees. The recipient of numerous accolades, including an Academy Award ...
, Penélope Cruz
Penélope Cruz Sánchez (; ; born 28 April 1974) is a Spanish actress. Known for her roles in films of several genres, particularly those in the Spanish language, she has received various accolades, including an Academy Award and a British A ...
, Jennifer Lopez
Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
and Jennifer Aniston
Jennifer Joanna Aniston (born February 11, 1969) is an American actress and film producer. She is the recipient of various accolades, including a Primetime Emmy Award, a Golden Globe Award and two Screen Actors Guild Awards. Since her career ...
on the cover as well as Hillary Clinton
Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
, comedian Tina Fey
Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, producer, and playwright. She is best known for her work on the NBC sketch comedy series ''Saturday Night Live'' (1997–2006) and for creating the ...
, activist X González and classicist Mary Beard.[Stylist magazine celebrates first year's worth of covers, Campaign Live](_blank)
/ref>
The magazine has commissioned children's author and illustrator Quentin Blake
Sir Quentin Saxby Blake, (born 16 December 1932) is an English cartoonist, caricaturist, illustrator and children's writer. He has illustrated over 300 books, including 18 written by Roald Dahl, which are among his most popular works. For his ...
and artist Rob Ryan
Robert Allen Ryan (born December 13, 1962) is an American football coach who is currently the senior defensive assistant for the Las Vegas Raiders of the National Football League (NFL). Ryan has served as a defensive coordinator or assistant co ...
to create bespoke front covers.
The advertisers of the magazine include Escada
Escada SE is a luxury women's designer clothing company headquartered in Munich, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein.
The company was founded in 1978 by design ...
, Hugo Boss
Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, ...
, Guerlain
Guerlain () is a French perfume, cosmetics and skincare house, which is among the oldest in the world. Many traditional Guerlain fragrances are characterized by a common olfactory accord known as the "Guerlinade" (fr). The house was founded in P ...
and Yves Saint Laurent.
''Stylist'' magazine has an average distribution of 424,107 copies per week.
''Stylist'' hosts regular Stylist Network Events, including Stylist Live, which includes career-focused talks with business entrepreneurs, as well as curated shopping and fitness workouts, where an average of 200 Stylist readers buy tickets to attend the London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
-based sessions.[Stylist launches website with daily content, Campaign Live](_blank)
/ref>
Distribution and expansion
''Stylist'' is distributed free every Wednesday in London, Manchester, Leeds, Edinburgh
Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...
, Glasgow
Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...
, Liverpool
Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...
and Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
, as well as in French Connection
The French Connection was a scheme through which heroin was smuggled from Indochina through Turkey to France and then to the United States and Canada, sometimes through Cuba. The operation started in the 1930s, reached its peak in the 1960s, and ...
stores, airport lounges, city centre offices and gyms. It is also available by subscription, on Apple News and via the app.
In September 2010 ''Stylist'' launched its website, the online home of ''Stylist'' Magazine, featuring all of the latest lifestyle, fashion, beauty, travel, wellness & entertainment news, all through a feminist lens.
In April 2019 ''Stylist'' launched ''Stylist Loves'', a daily email covering fashion, beauty, current affairs and work advice.
In April 2013, ''Stylist'' launched a weekly edition in France, in a joint venture between Groupe Marie Claire and Shortlist Media. The magazine is distributed free every Thursday in nine cities including Paris, Lyon, Marseille, Aix‐en‐Provence, Toulouse, Bordeaux, Nantes, Lille and Strasbourg.
Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newsstand.
During the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, ''Stylist'' ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown
A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely.
The term is used for a prison ...
.
Subscription products
In early 2021 ''Stylist'' launched a paid content
Paid content is content on the Internet – such as text, graphics, video and downloads – which is paid for. Paid content is usually copyrighted.
Some internet content has always historically been paid for — until recently there h ...
fitness platform ''Strong Women Training Club'', offering 1 and 12 month subscription options. It offers various training plans at beginner, intermediate and expert levels.
An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. It offers 3, 6 and 12 month subscription options.
Awards
Awards include:
* Launch of the Year 2010, BSME
* Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards
* New Product of the Year 2010, Growing Business Awards
* Brand of 2010, Brand Republic
* Winner of Johnson & Johnson Best Weekly Beauty Journalist
References
{{Authority control
2009 establishments in the United Kingdom
Fashion magazines published in the United Kingdom
Weekly magazines published in the United Kingdom
Free magazines
Magazines established in 2009
Women's fashion magazines
Women's magazines published in the United Kingdom
Magazines published in London