Steve Rubell
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Steve Rubell (December 2, 1943 – July 25, 1989) was an American entrepreneur and co-owner of the New York City
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
Studio 54 Studio 54 is a Broadway theater and a former disco nightclub at 254 West 54th Street in the Midtown Manhattan neighborhood of New York City. Operated by the Roundabout Theatre Company, Studio 54 has 1,006 seats on two levels. The theater was ...
.


Early life

Rubell and his brother Donald grew up in a Jewish family in New York City. His father worked as a postal worker and later became a tennis pro. Rubell attended Wingate High School and was also an avid tennis player, but decided against playing professionally. Entering
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...
, Rubell completed bachelor's and master's degrees in finance. While attending college, Rubell met
Ian Schrager Ian Schrager (born July 19, 1946) is an American entrepreneur, hotelier and real estate developer, credited for co-creating the "boutique hotel" category of accommodation. Originally, he gained fame as co-owner and co-founder of Studio 54. Ear ...
, who became a lifelong friend and business partner. Rubell and Schrager were both brothers of the university's chapter of the
Sigma Alpha Mu Sigma Alpha Mu (), commonly known as Sammy, is a college fraternity founded at the City College of New York in 1909. Though initially founded as a Jewish organization, the fraternity dropped its religious affiliation and became open to men of a ...
fraternity.


Career

Rubell joined the
National Guard National Guard is the name used by a wide variety of current and historical uniformed organizations in different countries. The original National Guard was formed during the French Revolution around a cadre of defectors from the French Guards. Nat ...
, returning to New York after a tour of duty in a
military intelligence Military intelligence is a military discipline that uses information collection and analysis approaches to provide guidance and direction to assist commanders in their decisions. This aim is achieved by providing an assessment of data from a ...
unit. He worked at a brokerage firm after his return. Rubell then decided to start his own business and opened two Steak Lofts restaurants, one in New York City, and the other in
Mystic, Connecticut Mystic is a village and census-designated place (CDP) in Groton, Connecticut, Groton and Stonington, Connecticut, United States. Historically, Mystic was a significant Connecticut seaport with more than 600 ships built over 135 years starting in ...
.


Studio 54 Era

With the help and knowledgeable influence of disco promoter Billy Amato (Smith), executive vice president 20th Century-Fox Records, Steve Rubell and Ian Schrager were introduced to the dance and disco market in early 1975 by John Addison of La Jardin. Rubell and Schrager opened two clubs, one in Boston with John Addison from La Jardin, the other, called ''The Enchanted Garden'', in
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
in 1975, which later became '' Douglaston Manor''. In April 1977, they opened
Studio 54 Studio 54 is a Broadway theater and a former disco nightclub at 254 West 54th Street in the Midtown Manhattan neighborhood of New York City. Operated by the Roundabout Theatre Company, Studio 54 has 1,006 seats on two levels. The theater was ...
in the old
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
Studio on West 54th Street that the network was selling. Rubell became a familiar face in front of the building, turning people away and only allowing entry to those who met his pedantic standards. Rubell also dealt with the club's celebrity patrons, ensuring that they were thrown lavish parties. His approach worked and the club made $7 million during its first year. On December 14, 1978, Studio 54 was raided after Rubell was quoted as saying that only the
Mafia "Mafia" is an informal term that is used to describe criminal organizations that bear a strong similarity to the original “Mafia”, the Sicilian Mafia and Italian Mafia. The central activity of such an organization would be the arbitration of d ...
made more money than the club brought in. In June 1979, Rubell and Schrager were charged with
tax evasion Tax evasion is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to reduce the taxp ...
,
obstruction of justice Obstruction of justice, in United States jurisdictions, is an act that involves unduly influencing, impeding, or otherwise interfering with the justice system, especially the legal and procedural tasks of prosecutors, investigators, or other gov ...
, and conspiracy for reportedly skimming nearly $2.5 million in unreported income from the club's receipts, in a system Rubell called "cash-in, cash-out and skim." Police reports state that cash and receipts were in the building and were hidden in the ceiling sections of Rubell's office, where both he and Schrager worked. A second raid occurred in December 1979. The pair hired Roy Cohn to defend them, but on January 18, 1980, they were sentenced to three and a half years in prison and a $20,000 fine each for the tax evasion charge. On February 4, 1980, Rubell and Schrager went to prison and Studio 54 was sold in November of that year for $4.75 million. On April 17, 1981, Rubell and Schrager were released from prison after which they lived at a
halfway house A halfway house is an institute for people with criminal backgrounds or substance use disorder problems to learn (or relearn) the necessary skills to re-integrate into society and better support and care for themselves. As well as serving as a ...
for two and a half months.


Hotels

After their release on April 17, 1981, Rubell and Schrager opened the Executive Hotel on
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stre ...
and renamed it Morgans. The hotel was conveyed to them in lieu of payments due to them from defaulted
promissory note A promissory note, sometimes referred to as a note payable, is a legal instrument (more particularly, a financing instrument and a debt instrument), in which one party (the ''maker'' or ''issuer'') promises in writing to pay a determinate sum of ...
s from the sale of the club. Steve Rubell and
Peter Gatien Peter Gatien (born August 14, 1952) is a Canadian club owner and party promoter. He is best known as the former owner of several prominent New York City nightclubs, including Club USA, The Limelight, Palladium, and Tunnel. Life and career Gatien ...
later opened the
Palladium Palladium is a chemical element with the symbol Pd and atomic number 46. It is a rare and lustrous silvery-white metal discovered in 1803 by the English chemist William Hyde Wollaston. He named it after the asteroid Pallas, which was itself na ...
, a large dance club famous for displaying art by
Keith Haring Keith Allen Haring (May 4, 1958 – February 16, 1990) was an American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. His animated imagery has "become a widely recognized visual language". Much of his wor ...
,
Kenny Scharf Kenny Scharf (born November 23, 1958) is an American painter known for his participation in New York City's interdisciplinary East Village art scene during the 1980s, alongside Jean-Michel Basquiat and Keith Haring. Scharf's do-it-yourself pract ...
,
Jean-Michel Basquiat Jean-Michel Basquiat (; December 22, 1960 – August 12, 1988) was an American artist who rose to success during the 1980s as part of the Neo-expressionism movement. Basquiat first achieved fame as part of the graffiti duo SAMO, alongside Al ...
, and
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
, and considered central to the New York club scene in the 1980s. In 1998, the Palladium was demolished so that
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...
dorms could be built in its place.


Death

In 1985, Rubell, who was
closeted ''Closeted'' and ''in the closet'' are metaphors for lesbian, gay, bisexual and transgender and other (LGBTQ+) people who have not disclosed their sexual orientation or gender identity and aspects thereof, including sexual identity and human ...
for most of his life, discovered he had contracted
HIV The human immunodeficiency viruses (HIV) are two species of ''Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the immune ...
, which later progressed to
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
. He began taking
AZT Zidovudine (ZDV), also known as azidothymidine (AZT), is an antiretroviral medication used to prevent and treat HIV/AIDS. It is generally recommended for use in combination with other antiretrovirals. It may be used to prevent mother-to-child ...
, but his illness was exacerbated by his continued drug use and drinking, which affected his compromised immune system. A few weeks before his death, Rubell checked into
Beth Israel Medical Center Mount Sinai Beth Israel is a 799-bed teaching hospital in Manhattan. It is part of the Mount Sinai Health System, a nonprofit health system formed in September 2013 by the merger of Continuum Health Partners and Mount Sinai Medical Center, an ...
in New York City under an assumed name, to seek treatment for severe
peptic ulcers Peptic ulcer disease (PUD) is a break in the inner lining of the stomach, the first part of the small intestine, or sometimes the lower esophagus. An ulcer in the stomach is called a gastric ulcer, while one in the first part of the intestines i ...
,
kidney failure Kidney failure, also known as end-stage kidney disease, is a medical condition in which the kidneys can no longer adequately filter waste products from the blood, functioning at less than 15% of normal levels. Kidney failure is classified as eit ...
, and
hepatitis Hepatitis is inflammation of the liver tissue. Some people or animals with hepatitis have no symptoms, whereas others develop yellow discoloration of the skin and whites of the eyes (jaundice), poor appetite, vomiting, tiredness, abdominal pa ...
. He died there on July 25, 1989. Rubell's official cause of death is listed as hepatitis and
septic shock Septic shock is a potentially fatal medical condition that occurs when sepsis, which is organ injury or damage in response to infection, leads to dangerously low blood pressure and abnormalities in cellular metabolism. The Third International Con ...
complicated by AIDS. Rubell's private funeral was attended by numerous Studio 54 regulars including
Bianca Jagger Bianca Jagger (born Blanca Pérez-Mora Macías; 2 May 1945)
and
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
on July 27 at the Riverside Chapel on Amsterdam Avenue and 76th Street in Manhattan. He is buried at Beth Moses Cemetery in
Farmingdale, New York Farmingdale is an incorporated Political subdivisions of New York#Village, village on Long Island within the Oyster Bay (town), New York, Town of Oyster Bay in Nassau County, New York, Nassau County, New York (state), New York. The population was ...
.


In popular culture

Mike Myers Michael John Myers OC (born May 25, 1963) is a Canadian actor, comedian, screenwriter, and producer. His accolades include seven MTV Awards, a Primetime Emmy Award, and a Screen Actors Guild Award. In 2002, he was awarded a star on the Hollyw ...
portrayed Steve Rubell in the 1998 drama film '' 54''. Rubell has also been the topic of an episode of ''
Biography A biography, or simply bio, is a detailed description of a person's life. It involves more than just the basic facts like education, work, relationships, and death; it portrays a person's experience of these life events. Unlike a profile or ...
'' titled "Steve Rubell: Lord of the Disco".


References


External links

* * * {{DEFAULTSORT:Rubell, Steve 1943 births 1989 deaths 20th-century American businesspeople AIDS-related deaths in New York (state) American businesspeople convicted of crimes American entertainment industry businesspeople American people convicted of tax crimes American restaurateurs Burials in New York (state) Businesspeople from New York City Gay men Jewish American military personnel LGBT Jews LGBT people from New York (state) Nightlife in New York City People convicted of obstruction of justice Studio 54 Syracuse University alumni United States Army soldiers 20th-century American Jews 20th-century LGBT people