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Longevity Brand (Vietnamese: ''Sữa Ông Thọ'', lit. translated as "Mr. Longevity's milk") is a brand of canned
condensed milk Condensed milk is Milk#Cow, cow's milk from which water has been removed (roughly 60% of it). It is most often found with sugar added, in the form of sweetened condensed milk, to the extent that the terms "condensed milk" and "sweetened condensed m ...
, registered by FrieslandCampina and distributed by Sun Hing Foods, Inc. in the United States and Canada. It is a popular ingredient in Vietnamese iced coffee with milk (cà phê sữa đá) drinks, and in various other Vietnamese desserts.


History

Sữa Ông Thọ was mass-produced in the
Saigon Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025. The city's geography is defined by rivers and canals, of which the largest is Saigo ...
–
Biên Hòa Biên Hòa (Northern accent: , Southern accent: ) is the capital city of Đồng Nai Province, Vietnam, and is part of the Ho Chi Minh City metropolitan area. Situated northeast of Ho Chi Minh City (also known as Saigon), Biên Hòa is connect ...
area and widely consumed in the
Republic of Vietnam South Vietnam, officially the Republic of Vietnam (RVN; , VNCH), was a country in Southeast Asia that existed from 1955 to 1975. It first garnered international recognition in 1949 as the State of Vietnam within the French Union, with it ...
, produced by Friesland Foods (now FrieslandCampina) prior 1975. It was used in coffee, mixed with hot water to produce hot milk for babies and young children to drink (since fresh milk had to be imported and was thus expensive), and used for dipping French bread (
bánh mì In Vietnamese cuisine, , bánh mỳ or banh mi (, ; , 'bread' (Hanoi: aʲŋ̟˧˥.mi˧˩or Saigon: an˧˥.mi˧˩), is a short baguette with thin, crisp crust and a soft, airy texture. It is often split lengthwise and filled with meat and ...
) and in other dessert applications.


Name

The name ''Ông Thọ'' is the Vietnamese reference to the personified astrology deity of Longevity ( Thọ), representing long life, one of three astrology deities in the traditional
Taoist Taoism or Daoism (, ) is a diverse philosophical and religious tradition indigenous to China, emphasizing harmony with the Tao ( zh, p=dào, w=tao4). With a range of meaning in Chinese philosophy, translations of Tao include 'way', 'road', ...
concept of Phước Lộc Thọ . The other deities are Good Fortune (Phước), Prosperity (Lộc).


Nationalisation

After the 1975
Fall of Saigon The fall of Saigon, known in Vietnam as Reunification Day (), was the capture of Saigon, the capital of South Vietnam, by North Vietnam on 30 April 1975. As part of the 1975 spring offensive, this decisive event led to the collapse of the So ...
, the factories manufacturing Sữa Ông Thọ, along with all other commercial and private properties, were collectivized by the communists, and the facilities came under the state company Vinamilk, who continued to produce Sữa Ông Thọ condensed milk under the same name used domestically and elsewhere in
Indochina Mainland Southeast Asia (historically known as Indochina and the Indochinese Peninsula) is the continental portion of Southeast Asia. It lies east of the Indian subcontinent and south of Mainland China and is bordered by the Indian Ocean to th ...
. Friesland Foods continued production of Sữa Ông Thọ - Longevity Brand after 1975 in the U.S. and Canada for the North American market, especially catering to
Overseas Vietnamese Overseas Vietnamese (, , or ) refers to the Vietnamese diaspora living outside of Vietnam. The global overseas Vietnamese population is estimated at 5 to 6 million people. The largest communities are in the United States, with over 2.3 million ...
consumers, and increasingly to Western consumers as the popularity of Vietnamese coffee and
cuisine A cuisine is a style of cooking characterized by distinctive ingredients, List of cooking techniques, techniques and Dish (food), dishes, and usually associated with a specific culture or geographic region. Regional food preparation techniques, ...
in general, increases. In North America, Longevity Brand - Sữa Ông Thọ is widely available in Asian supermarkets, and increasingly in conventional supermarkets. Friesland sued Vinamilk for use of the brand in the US in 2002. West's federal supplement. 2003 Second series, Volume 228, Page 402 "Below the man in block letters are written the Vietnamese words "SUA ONG THO." The trademark registration asserts that the Chinese characters translate to "longevity sweetened condensed milk." See Knull Dec, Ex. B. Friesland contends that the Vietnamese word "Sua" means milk and "Ong Tho" means "longevity." Knull Dec, Ex. H at 18. Friesland also claims that the old man is an "extremely popular" Chinese god of Longevity who is ......" p413 "Friesland has not put forth evidence that would allow a reasonable trier of fact to conclude that the Longevity mark is "famous" under the FTDA. The Longevity mark is hardly a household name and even Friesland's own survey expert has" Sun Hing Foods, Inc., in Northern California, is the sole distributor for Longevity Brand in Canada and the United States.


Gallery

File:Tin of condensed milk.jpg, Appearance of typical condensed milk File:viet-coffee.jpg, ''Cà phê sữa đá''


See also

* Vietnamese iced coffee *
Vietnamese cuisine Vietnamese cuisine encompasses the foods and beverages originated from Vietnam. Meals feature a combination of five fundamental tastes (): sweet, salty, bitter, sour, and Piquant, spicy. The distinctive nature of each dish reflects one or more ...
*
Coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
*
Baked milk Baked milk ( , , ) is a variety of boiled milk that has been particularly popular in Russia, Ukraine and Belarus. It is made by simmering milk on low heat for eight hours or longer. History Baked milk was relatively popular outside of Russia ...
*
Evaporated milk Evaporated milk, known in some countries as "unsweetened condensed milk", is a shelf-stable canned cow’s milk product for which approximately 60% of the water has been removed from fresh milk. French inventor, Nicolas Appert, the "father of ...
* Canned food *
Powdered milk Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...
*
Scalded milk Scalded milk is dairy milk that has been heated to . At this temperature, bacteria are killed, enzymes in the milk are destroyed, and many of the proteins are denatured. Since most milk sold today is pasteurized, which accomplishes the first two ...
*
Nutella Nutella ( , , ; stylized in all lowercase) is a brand of brown, sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963. History Pietro ...


References

{{reflist Milk Dairy products companies of Vietnam Canned food Vietnamese cuisine FrieslandCampina brands