Synergy Sports Technology is an American company specializing in

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

analytics designed for scouting, player development, and entertainment purposes.

Overview

Synergy's analysts and automated camera tracking systems monitor and catalog player actions in 75,000 basketball games a year. The company then analyzes the data, producing analyses across indicators including play types, player behaviors and game situations. The company provides analyses in various forms, such as diagrams of play calls and custom APIs. Synergy's NBA archives span back to the 2004 season. After being named as the Most Valuable Player at the 2013 NBA All-Star Game,

Chris Paul Christopher Emmanuel Paul (born May 6, 1985), nicknamed "CP3" and "the Point God", is an American professional basketball player for the San Antonio Spurs of the National Basketball Association (NBA). Regarded by some as one of the greatest p ...

credited Synergy with improving his performances. Synergy collaborates with basketball leagues including the

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

, WNBA,

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...

Division I,

FIBA The International Basketball Federation (FIBA ; French language, French: ) is an association of national organizations which governs the sport of basketball worldwide. FIBA defines the rules of basketball, specifies the Basketball equipment ...

as well as sports media and marketing companies such as

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

ABC Sports ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial America ...

Turner Sports TNT Sports is the division of Warner Bros. Discovery in the United States that is responsible for Sports broadcasting, sports broadcasts on its parent company's streaming service, Max (streaming service), Max, and primarily the TruTV, TBS (Americ ...

, and

EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) ...

History

Founder and CEO, Garrick Barr began developing the technologies that evolved into Synergy Sports Technology in 1992 when he transitioned from college basketball coach to assistant coach and video coordinator for the NBA's

Phoenix Suns The Phoenix Suns are an American professional basketball team based in Phoenix, Arizona. The Suns compete in the National Basketball Association (NBA) as a member of the Pacific Division (NBA), Pacific Division of the Western Conference (NBA), We ...

. Barr first worked with engineers to develop a digital post-production editing system to speed up collecting, cataloging, and editing hundreds of hours of game film used for training. While the resulting technology achieved its goal, it still required teams to compile, edit and tag the footage. Barr then sought to create technology to instantly produce advanced analytics that would use the company’s existing work in video logging and tagging. Along with friend Scott Mossman, Barr founded Quantified Scouting Service (QSS) in 1998. QSS produced computer-generated reports – accessible by teams through dial-up technology – revealed every player’s offensive tendencies. In 2004, Barr renamed the company Synergy Sports Technology and brought in computer scientist Nils Lahr. Barr and Lahr developed the breakthrough application software and streaming media technology that allowed loggers to undertake the rapid video-data syncing and upload that laid the foundation for Synergy’s success. In 2008, Synergy reached multi-year licensing agreement with the National Basketball Association to give NBA.com, NBA.tv, and the NBA’s television partners access to Synergy products and services. The same year, the company also announced a partnership with EA Sports to incorporate Synergy’s data into its NBA Live franchise.

References

External links

*{{official website, https://sportradar.com Software companies of the United States