Susan Zirinsky (born March 3, 1952) is an American
journalist
A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism.
Roles
Journalists can work in broadcast, print, advertis ...
and
television news
News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or tel ...
producer. She served as the President of
CBS News
CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
from January 2019 until April 2021, when she was succeeded by
Neeraj Khemlani
Neeraj Khemlani served as president and co-head of CBS News and Stations from 2021 to 2023.
Early life and education
Khemlani was born in Singapore with Sindhi ancestry and was raised in New York City. He attended Cornell University, where he w ...
and
Wendy McMahon. She previously served as executive producer of ''
48 Hours'' from 1996 to 2019. In 2003, she won a
Primetime Emmy Award
The Primetime Emmy Awards, or Primetime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Owned and operated by the Academy of Television Arts & Sciences (ATAS), the P ...
as producer of the documentary ''
9/11'', which aired on CBS in 2002.
In 2013, Zirinsky was given the Lifetime Achievement Award by the International Television & Film Awards.
As CBS News President and Senior Executive Producer, Zirinsky was responsible for
CBS News
CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
broadcasts and the division's newsgathering across all platforms including television,
CBS News RadioCBSNews.comand
CBSN.
Zirinsky is the first female President and Senior Executive Producer of CBS News.
Personal life
Zirinsky was born in New York City and raised in
Neponsit, Queens, the daughter of Cynthia (
née
The birth name is the name of the person given upon their birth. The term may be applied to the surname, the given name or to the entire name. Where births are required to be officially registered, the entire name entered onto a births registe ...
Finkelstein) and Richard Zirinsky (1915–2002). Her sister, Barbara Zirinsky Faden, died in 1999 at age 50 of cancer. Her mother founded
Gracie Square Hospital in New York City and works as a mental health care professional.
Her father was a New York City real-estate developer. Named after her parents for their philanthropy, the Richard and Cynthia Zirinsky Center for Bipolar Disorder is located at
Mount Sinai Beth Israel.
She married Joseph Peyronnin in 1984. Peyronnin is also a journalist and has won an Emmy Award. The couple covered the
Tiananmen Square Massacre. In 1996 they adopted a baby girl from China.
Zirinsky graduated from the School of Communications at
American University
The American University (AU or American) is a Private university, private University charter#Federal, federally chartered research university in Washington, D.C., United States. Its main campus spans 90-acres (36 ha) on Ward Circle, in the Spri ...
in Washington, D.C., and made a career in television journalism. In 2009, she delivered the 123rd Commencement Address, School of Communication at American University.
Career at CBS
Zirinsky, then a 20-year-old sophomore at American University, joined the
CBS News
CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
Washington Bureau in 1972. She worked as a weekend production clerk. In her senior year, she helped write stories about the
Watergate Scandal
The Watergate scandal was a major political scandal in the United States involving the Presidency of Richard Nixon, administration of President Richard Nixon. The scandal began in 1972 and ultimately led to Resignation of Richard Nixon, Nix ...
. She continued working in various roles for CBS after graduation.
Zirinsky was assigned to cover the
White House
The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
for CBS, which she did for over a decade. During this time she worked with Marcy McGinnis and
Lesley Stahl, who became her mentor. She has also specialized in covering political campaigns and war assignments. She went with
Dan Rather
Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. He began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurrica ...
to
Kuwait
Kuwait, officially the State of Kuwait, is a country in West Asia and the geopolitical region known as the Middle East. It is situated in the northern edge of the Arabian Peninsula at the head of the Persian Gulf, bordering Iraq to Iraq–Kuwait ...
during the Gulf War, where she produced the news, and Rather reported live from
Kuwait City
Kuwait City (; ) is the capital and largest city of Kuwait. Located at the heart of the country on the south shore of Kuwait Bay on the Persian Gulf, it is the political, cultural and economic center of the emirate, containing Kuwait's Seif Pal ...
.
Zirinsky was the senior executive producer of '48 Hours'. She also produces breaking news specials for CBS News. Her frequent collaborators include
Bob Schieffer.
Her nickname in the newsroom is "Z".
On March 1, 2019, Zirinsky became the first female
President and Senior Executive Producer of CBS News, replacing David Rhodes.
Rhodes will step down as president of CBS News amid falling ratings and the fallout from revelations from an investigation into sexual misconduct allegations against CBS News figures, Rhodes and the CBS network said.
She was first offered the position in 2011, however she turned the job down because it would have taken her away from the work she loves, which is producing.
Zirinsky is described as a media icon,
legendary,
and trail-blazing.
She is the second woman to be appointed head of a broadcast news network.
After Zirinsky was named president and senior executive producer of CBS News, employees said the mood was upbeat and hoped the appointment would boost morale after a scandal-plagued year.
Zirinsky takes her assignment when CBS' longtime chief
Les Moonves was forced out following a series of reports accusing him of sexual harassment.
Charlie Rose
Charles Peete Rose Jr. (born January 5, 1942) is an American journalist and talk show host. From 1991 to 2017, he was the host and executive producer of the talk show ''Charlie Rose (talk show), Charlie Rose'' on PBS and Bloomberg L.P., Bloombe ...
was fired because of the same revelations and
Jeff Fager, chief of ''
60 Minutes
''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who distinguished it from other news programs by using a unique style o ...
'', was also forced out during Rose's departure.
''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' reported the employees at CBS greeted Zirinsky with a "roaring ovation."
Gayle King, co-anchor, ''
CBS This Morning
''CBS This Morning'' (''CTM'') is an American morning television program that aired on CBS from November 30, 1987 to October 29, 1999, and again from January 9, 2012 to September 6, 2021. On November 1, 1999, the original incarnation was repla ...
'', was quoted as saying, "I was doing the happy dance. ... She is a badass in every sense of the word."
The profession lacks female executives. In 167 years, ''The New York Times'' has had one female, ''
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' and ''
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' are at zero.
NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
and
Fox News
The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
have each had one female news executive and ''
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' has had three female top editors, including the current Editor in Chief
Nicole Carroll.
On January 10, 2019,
Showtime announced changes in the wake of Moonves being ousted at CBS. Jana Winograde became one of the new presidents of entertainment at the cable network.
Over the years, Zirinsky has worked with
Dan Rather
Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. He began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurrica ...
,
Lesley Stahl and
Ed Bradley. Zirinsky said she has never forgotten them and in her office there are photos of all three newscasters.
In her role as president and Senior Executive Producer of CBS News, she is described as having to clean up after the bad boys,
restore credibility at CBS, improve the ratings for the news programs that have seen their ratings slump, and chart the future for CBS News. With the announcement of Ryan Kadro, executive producer of ''CBS This Morning'' stepping down, high on her to-do list is finding a new executive producer for ''CBS This Morning''. She was also charged with naming a full time permanent executive producer for ''60 Minutes''.
After CBS
Susan Zirinsky is president of ''See It Now Studios'', which she founded in 2021 after leaving the CBS News presidency. ''See It Now Studios'' is part of Paramount Global, which also owns CBS. The studio produced 51 hours of original nonfiction content in its first year primarily for the streaming service Paramount+."
''Broadcast News'' film
The 1987 film ''
Broadcast News'' was based on Zirinsky's experience at the CBS News Washington Bureau in the early 1980s. She worked with director and screenwriter
James L. Brooks and served as associate producer and technical advisor for the film. She also helped prepare actress
Holly Hunter to portray her. Hunter job-shadowed Zirinsky and cut her hair into a
bob cut to look similar to the producer. Zirinsky gave Hunter some of her clothes to wear in the film. Hunter was nominated for the
Academy Award for Best Actress
The Academy Award for Best Actress is an award presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS). It has been awarded since the 1st Academy Awards to an actress who has delivered an outstanding performance in a lead ...
for her performance.
Zirinsky has attended screenings of the film for young journalists and lectured about her career and the making of the film.
Select works
Associate Producer
* ''Broadcast News''
Executive producer
* ''9/11''
* ''Elvis by the Presleys''
* ''Britney & Kevin: Chaotic''
* ''Beslan: Three Days in September''
* ''Fashion's Night Out''
* ''Vanity Fair's Hollywood''
* ''That's The Way It Is: Cronkite at 90''
* ''Mary Tyler Moore: Love Is All Around''
* ''Princess Diana: Her Life—Her Death—The Truth''
* ''In God's Name''
* ''The Lord's Bootcamp''
* ''That's The Way It Was: Remembering Cronkite''
* ''Ted Kennedy: The Last Brother''
* ''The Royal Wedding: Modern Majesty''
* ''David Letterman: A Life on Television''
* ''Spymasters: CIA in the Crosshairs''
* ''
Born in Synanon''
*''
We Will Dance Again''
Senior Executive Producer
* ''Whistleblower''
Awards and honors
* Two of Zirinsky's projects have won
Peabody Awards
The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Foster Peabody, George Peabody, honor what are described as the most powerful, enlightening, and in ...
for Excellence, ''9/11'' (2002), a documentary about the World Trade Center from the point of view of firefighters from a Lower Manhattan company, and ''48 Hours: Heroes Under Fire''.
* Zirinsky was given the First Amendment Service Award by the Radio Television and Digital News Foundation in 2003.
* Zirinsky won the
News & Documentary Emmy Award
The News & Documentary Emmy Awards, or News & Documentary Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the National Academy of Television Arts and Scien ...
for her work on three 48 Hours specials, ''Hostage'', ''Grave Injustice'', and ''Perilous Journey''.
* Zirinsky won the
Christopher Award
The Christopher Award (established 1949) is presented to the producers, directors, and writers of books, films and television specials that "affirm the highest values of the human spirit". It is given by The Christophers, a Christian organizatio ...
for her work on ''9/11'' and ''In God's Name''.
* Zirinsky's work on the ''48 Hours: The Lost Children'' won an
Edward R. Murrow Award in 2010.
* In 2013, Zirinsky was awarded the Lifetime Achievement Award by the International Television & Film Awards.
References
External links
*
*
{{DEFAULTSORT:Zirinsky, Susan
1952 births
20th-century American journalists
20th-century American women journalists
21st-century American journalists
21st-century American women journalists
American television news producers
American University School of Communication alumni
American women television producers
CBS News people
Jewish American journalists
Jewish women in business
Journalists from New York City
Living people
Mass media people from Queens, New York
Presidents of CBS News
Television producers from New York City