SureStop is an anti-lock

bicycle brake A bicycle brake reduces the speed of a bicycle or prevents the wheels from moving. The two main types are: #Rim brakes, rim brakes and #Disc brakes, disc brakes. Drum brakes are less common on bicycles. Most bicycle brake systems consist of thre ...

technology and manufacturing company. It was founded in 2009 in

Palo Alto, California Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...

, as SlidePad by Brian Riley and Andrew Ouellet.O’Conner, Brian
Slide Into More Control with Slidepad
''Kinetic Shift''. June 22, 2011.Jurries, Amy

''The Gear Caster''. March 17, 2011. As of 2021, SureStop is headquartered in

Irvine, California Irvine () is a Planned community, planned city in central Orange County, California, United States, in the Los Angeles metropolitan area. It was named in 1888 for the landowner James Irvine. The Irvine Company started developing the area in the ...

, with a subsidiary in

Shenzhen Shenzhen is a prefecture-level city in the province of Guangdong, China. A Special economic zones of China, special economic zone, it is located on the east bank of the Pearl River (China), Pearl River estuary on the central coast of Guangdong ...

History

Slidepad was started by Riley and Ouellet while students at Cal Poly, San Luis Obispo. Ouellet received inspiration for the product after he crashed his bicycle when applying too much pressure on his front brakes, resulting in front wheel lockup. In 2009, Riley and Ouellet entered their initial design in Cal Poly’s Business Plan competition and won 1st place.New Company Launches Brake System
''Bicycle Retailer and Industry News''. February 25, 2011. In 2013 Alan Nordin, former president of Fallbrook Technologies' bicycle division, joined the company as an executive advisor. In 2011, Slidepad Technologies formed an agreement with a

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

ese manufacturer to build a Slidepad braking system for OEM distribution.Slidepad Secures Taiwan Manufacturing
''Bicycle Retailer and Industry News''. June 10, 2011. Jamis Bicycles was the first bike-manufacturer to specify the technology on their 2013 models.

Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...

and Jamis Bicycles currently use Slidepad technology.Smith, Chip and Alex Strickland
Jamis Bicycles Latest Manufacturer to Feature Slidepad
''SOAR Communications''. November 9, 2011. In November 2012, the company took a 40-day, 11,000 mile, "Save Your Teeth Tour" across 90 bike shops from

, to

New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...

. In 2014 the company rebranded from SlidePad to SureStop. On April 14, 2017, the product was on Season 8 Episode 21 of

Shark Tank ''Shark Tank'' is an American business Reality television#Investments, reality television series that premiered on August 9, 2009, on American Broadcasting Company, ABC.Hibberd, James (May 10, 2012)Dancing,' 'Bachelor,' and a bigger 'Shark Tank ...

. Brian Riley and Kyle Jansen, another founder, accepted a deal with

Mark Cuban Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...

Description

SureStop is a system for bicycles aimed at making the correct application of braking force easier for novice or casual cyclists. It integrates into V-brake systems to provide single-lever braking for front and rear brakes. It modulates the front brake force in real time, based on the road surface and rider weight position, and avoids front wheel lockup accidents when applying the front brake.Reid, Carlton
Single lever break system gets Asian production slot
''Bike Biz''. June 8, 2011. It was designed to prevent riders from flipping over their handlebars when applying the front brake. Once the brake pads make contact with the rear wheel, the Slidepad slides forward, which pulls a cable that is connected to the front brakes. Similar to the anti-lock brake system in cars, the mechanism prevents the front wheel from locking, no matter how hard the brake is pressed or how slippery the road conditions are.Overholt, Zach
One Lever, Two Breaks: Slidepad
''Bike Rumor''. May 16, 2011.

References

{{American bicycle manufacturers 2009 establishments in California Bicycle parts Companies based in Irvine, California Manufacturing companies established in 2009 Cycle parts manufacturers Science and technology in Greater Los Angeles

History

Description

See also

References