Supré is an Australian

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

women's wear retalier owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market. , there are 77 Supré stores in Australia.

History

Supré was founded by retailers Hans and Helen van der Meuleen in

Marrickville, New South Wales Marrickville is a suburb in the Inner West of Sydney, in the state of New South Wales, Australia. Marrickville is located south-west of the Sydney central business district and is the largest suburb in the Inner West Council Local government ...

in 1984. In 1997, Supré entered voluntary administration. In 2013, the Cotton On Group acquired Supré with plans to expand the brand internationally. After the acquisition, the Supré head office was relocated from

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

to the Cotton On Group headquarters in

Geelong Geelong ( ) (Wathawurrung language, Wathawurrung: ''Djilang''/''Djalang'') is a port city in Victoria, Australia, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River (Victo ...

, Victoria. In October 2016, Supré opened its first store in

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

. In November 2018, Supré was fined by the Queensland Office of Fair Trading (OFT) for misleading customers about the price of clothing at the brand's Chermside store. All Supré stores in New Zealand had been closed by 2020.

Products

Supré sells fashion denim, tops, printed tees, fragrances, skirts, dresses and accessories. Supré has mainly sold women's clothing, however has had men's sections at times over the years.

References

External links

* {{Authority control Australian companies established in 1984 Retail companies established in 1984 Clothing brands of Australia Clothing retailers of Australia Companies based in Victoria (state)