Stunt casting is the use of a

gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out ...

publicity stunt In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utiliz ...

to fill a role in a

television series A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming plat ...

film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...

, or theatre production.Parental Units: The Perverse Charm of Stunt Casting
from

New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, with a particular emphasis on New York City. Founded by Clay Felker and Milton Glaser in 1968 as a competitor to ''The New Yorker'' a ...

, January 2005 The casting itself can range broadly, from a non-actor

celebrity Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...

, a glorified

cameo appearance A cameo appearance, also called a cameo role and often shortened to just cameo (), is a brief guest appearance of a well-known person or character in a work of the performing arts. These roles are generally small, many of them non-speaking on ...

, to real-life relatives portraying fictional family members.

Purpose

Stunt casting is used to generate media attention.Celebrity Voice Actors: The New Sound of Animation
April 1999 It may also be employed to garner studio support or financing for a project. For example, according to DVD featurette commentary, the 1978 version of ''

Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...

'' received studio support only after the producers were able to enlist A-list actors

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and

Gene Hackman Eugene Allen Hackman (January 30, 1930 – ) was an American actor. Hackman made his credited film debut in the drama ''Lilith (film), Lilith'' (1964). He later won two Academy Awards, his first for Academy Award for Best Actor, Best Actor for ...

to appear.

In musical theatre

Broadway musicals occasionally cast celebrities (typically from television, film, or

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) with little theatre experience. Celebrities are often cast for short engagements of a few months, with the hope that the draw of a recognizable name will boost ticket sales and extend the lifetime of a show's run. Producers Barry and Fran Weissler are notable pioneers of the trend, beginning in the mid-1990s with their 1994 revival of '' Grease''. The role of Betty Rizzo was originally played by

Rosie O'Donnell Roseann O'Donnell (born March 21, 1962) is an American talk show host, comedian, and actress. She began her comedy career as a teenager and received her breakthrough on the television series ''Star Search'' in 1984. After a series of television ...

(then best known as an actor on television and in film), and during the production's four-year run, was played by a series of celebrities including

Debby Boone Deborah Anne Boone (born September 22, 1956) is an American singer, author, and actress. She is best known for her 1977 hit, " You Light Up My Life", which spent ten weeks at No. 1 on the ''Billboard'' Hot 100 chart and led to her winning the G ...

Sheena Easton Sheena Shirley Easton (; born 27 April 1959) is a Scottish singer and actress who achieved recognition in an episode of the reality television series ''The Big Time (TV series), The Big Time: Pop Singer'', which recorded her attempts to gain a ...

Joely Fisher Joely Fisher ( ; born October 29, 1967) is an American actress and singer, the daughter of singer Eddie Fisher and actress Connie Stevens, and half-sister of actress Carrie Fisher. Her breakthrough came in 1994, starring as Paige Clark in the Ame ...

Debbie Gibson Deborah Ann Gibson (born August 31, 1970) is an American singer, songwriter, and actress. She released her debut album ''Out of the Blue (Debbie Gibson album), Out of the Blue'' (1987) at age 16, writing and largely producing the material. The a ...

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, and

Brooke Shields Brooke Christa Shields (born May 31, 1965) is an American actress. A child model starting at the age of 11 months, Shields gained widespread notoriety at age 12 for her leading role in Louis Malle's film ''Pretty Baby (1978 film), Pretty Baby ...

. The Weisslers' 1996 revival of ''

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'' has been especially noted for its celebrity casting over the years, including

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, Wendy Williams,

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, and

Pamela Anderson Pamela Denise Anderson (born July 1, 1967) is a Canadian-American actress, model and media personality. She rose to prominence after being selected as the February 1990 ''Playboy'' Playmate of the Month. She went on to make regular appearan ...

, which has likely contributed to the show's extreme longevity (still running in 2024, and the longest-running revival on Broadway). Barry Weissler attributed the success of stunt casting to its effectiveness with tourists visiting New York City, who are less influenced by reviews and more interested in seeing "a star that they know". Celebrity casting is especially prevalent during the summer, with its higher volume of tourists.

References

Acting Celebrity Marketing techniques Television terminology Film and video terminology Publicity stunts {{tv-term-stub

Purpose

In musical theatre

See also

References