Wildcard Properties, LLC (
trade name
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name ...
: Studio Wildcard) is an American
video game developer
A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a larg ...
with offices in
Redmond, Washington
Redmond is a city in King County, Washington, United States, located east of Seattle. The population was 73,256 at the 2020 census, up from 54,144 in 2010.
Redmond is best known as the home of Microsoft and Nintendo of America.
With an a ...
, and
Gainesville, Florida
Gainesville is the county seat of Alachua County, Florida, and the largest city in North Central Florida, with a population of 141,085 in 2020. It is the principal city of the Gainesville metropolitan area, which had a population of 339,247 in ...
. The company was founded in October 2014 by Doug Kennedy, Jesse Rapczak, Jeremy Stieglitz, and Susan Browning Stieglitz. Stieglitz had previously left his position at
Trendy Entertainment
Chromatic Games, formerly Trendy Entertainment Inc., is an American video game development studio, founded in 2009, by Augi Lye and Jeremy Stieglitz. It is located in Gainesville, Florida. ''Trendy Entertainment'' is a developer of Xbox 360, Pl ...
in August 2014 under a one-year
non-compete agreement. The company sued him and Studio Wildcard in December 2015 for
breach of contract
Breach of contract is a legal cause of action and a type of civil wrong, in which a binding agreement or bargained-for exchange is not honored by one or more of the parties to the contract by non-performance or interference with the other par ...
, among other allegations, and the parties settled in April 2016. Studio Wildcard's debut game, ''
Ark: Survival Evolved'', was released in August 2017. A sequel, ''
Ark II'', was announced in December 2020.
History
Jeremy Stieglitz and Augi Lye founded the developer
Trendy Entertainment
Chromatic Games, formerly Trendy Entertainment Inc., is an American video game development studio, founded in 2009, by Augi Lye and Jeremy Stieglitz. It is located in Gainesville, Florida. ''Trendy Entertainment'' is a developer of Xbox 360, Pl ...
in 2009. In September 2013, after being publicly accused of creating a hostile work environment, Stieglitz's role within the company was reduced to
president
President most commonly refers to:
*President (corporate title)
* President (education), a leader of a college or university
*President (government title)
President may also refer to:
Automobiles
* Nissan President, a 1966–2010 Japanese f ...
of NomNom Games, a minor
subsidiary of the studio. In April 2014, he notified the management of Trendy Entertainment and its primary investor,
Insight Venture Partners
Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses.
History
Insight Partners was fo ...
, that he intended to leave the company because he could not trust or work with certain employees at the company. At the time, Stieglitz was subject to a
non-compete agreement, barring him from competing with and hiring employees from Trendy Entertainment for three years. Pursuant to an agreement signed in July that year, Stieglitz was bound to Trendy Entertainment until August 15, 2014, with the length of his non-compete agreement in turn reduced to one year. Stieglitz consequently left the company that August, stating that he would take a break before re-entering the
video game industry
The video game industry encompasses the Video game development, development, marketing, and Video game monetization, monetization of video games. The industry (economics), industry encompasses dozens of job disciplines and thousands of jobs wor ...
. According to Trendy Entertainment, Stieglitz had been secretly approaching the company's staff with the prospect of joining a new video game studio, so the company's lawyers reminded him of the non-compete agreement on August 18, 2014.
Stieglitz founded Studio Wildcard (legally Wildcard Properties, LLC) in October 2014.
It was incorporated as a
limited liability company
A limited liability company (LLC for short) is the United States of America, US-specific form of a private limited company. It is a business structure that can combine the Flow-through entity, pass-through taxation of a partnership or sole p ...
under the
jurisdiction
Jurisdiction (from Latin 'law' + 'declaration') is the legal term for the legal authority granted to a legal entity to enact justice. In federations like the United States, areas of jurisdiction apply to local, state, and federal levels.
Ju ...
of
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...
, while offices were established in the
Seattle
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
area.
Doug Kennedy, Jesse Rapczak, and Susan Browning Stieglitz (Stieglitz's wife) were co-founders of the company.
Kennedy was appointed as Studio Wildcard's
chief executive officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
.
Legally, Browning Stieglitz was listed as the company's manager under her
maiden name
When a person (traditionally the wife in many cultures) assumes the family name of their spouse, in some countries that name replaces the person's previous surname, which in the case of the wife is called the maiden name ("birth name" is also u ...
, Susan Browning, while Stieglitz was not listed.
In December 2015, Snail Ark Inc. (a
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
corporation and
subsidiary of SDE Inc.) was merged into Studio Wildcard. Subsequently, three managers of the former Snail Ark Inc. became managers of Studio Wildcard, while Browning Stieglitz was removed as one.
Studio Wildcard later identified SDE Inc. as its
parent company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
. SDE Inc. has been described as an affiliate of Snail Games USA, the American branch of the Chinese video game company
Snail Games.
During 2015, Trendy Entertainment and its lawyers repeatedly contacted Stieglitz in regard to his involvement with Studio Wildcard, including through a
cease and desist
A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not dis ...
letter sent in July that year. On December 18, 2015, Trendy Entertainment filed a lawsuit against him and Studio Wildcard at Florida's
Eighth Circuit Civil Court in
Alachua County
Alachua County ( ) is a county in the north central portion of the U.S. state of Florida. As of the 2020 census, the population was 278,468. The county seat is Gainesville, the home of the University of Florida since 1906, when the campus ope ...
. The company alleged that Stieglitz had
violated the non-compete agreement by establishing Studio Wildcard, developing ''
Ark: Survival Evolved'', and hiring employees from Trendy Entertainment. At the time of the lawsuit, Studio Wildcard employed six former Trendy Entertainment staffers, including two key programmers whose departure was stated to have caused "substantial damages" for Trendy Entertainment. The lawsuit further alleged that Studio Wildcard's technology used for ''Ark'' appeared "indistinguishable" to Trendy Entertainment's PlayVerse technology, and that Studio Wildcard had hired the contractor Instinct Games away from Trendy Entertainment. It also claimed that listing Browning Stieglitz under her maiden name—as opposed to her married name, which had been used for her roles in Yum Cupcakery, Sarkara Sweets, and Ingenue Avenue—had been an effort to conceal Stieglitz's role within Studio Wildcard. Insight Venture Partners filed a parallel lawsuit on February 11, 2016.
Through the lawsuit, Trendy Entertainment sought for in damages as well as a permanent
injunction against Studio Wildcard releasing video games.
In response to the allegations, Studio Wildcard's lawyers stated that the complaint read "more like a salacious tabloid story" than a statement of the facts that would entitle Trendy Entertainment to relief under the
Florida Rules of Civil Procedure, and that many of the allegations were "disparaging and included simply to be provocative. They are irrelevant, immaterial, impertinent, and scandalous."
The defense later argued that, because the non-compete clause had expired in August 2015, Trendy Entertainment had only filed the lawsuit after Studio Wildcard's December 2015 acquisition to profit from the success of ''Ark''. They also claimed that the game could not have competed with Trendy Entertainment's products, as ''Ark'' was rated for mature audiences, was more expensive, and required better hardware to function. Furthermore, they stated that Studio Wildcard had not poached any employees, rather that some had left Trendy Entertainment prior to joining Studio Wildcard, were hired by individual founders (excluding Stieglitz), or decided to leave Trendy Entertainment on their own after learning of Studio Wildcard. Stieglitz separately stated that he had kept his involvement with Studio Wildcard secret to avoid comments from
Internet troll
In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the ...
s.
The parties ultimately settled for on April 13, 2016.
By February 2016, Studio Wildcard employed 60 people at its office in
Bellevue, Washington
Bellevue ( ) is a city in the Eastside (King County, Washington), Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has v ...
. By May, there were 25 employees in
Seattle
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
and 10 in
Gainesville, Florida
Gainesville is the county seat of Alachua County, Florida, and the largest city in North Central Florida, with a population of 141,085 in 2020. It is the principal city of the Gainesville metropolitan area, which had a population of 339,247 in ...
.
''Ark'', which had been in
early access
Early access, also known as alpha access, alpha founding, paid alpha, or game preview, is a funding model in the video game industry by which consumers can purchase and play a game in the various pre-release development cycles, such as pre-alph ...
since 2015, was released in August 2017. For ''PixArk'', a
spin-off
Spin-off may refer to:
*Spin-off (media), a media work derived from an existing work
*Corporate spin-off, a type of corporate action that forms a new company or entity
* Government spin-off, civilian goods which are the result of military or gove ...
developed by Snail Games and announced in 2018, Studio Wildcard provided "design and technical input". At
The Game Awards 2018
The Game Awards 2018 was an award show that honored the best video games of 2018. It was produced and hosted by Geoff Keighley, creator and producer of The Game Awards, and was held to an invited audience at the Microsoft Theater in Los Angele ...
, Studio Wildcard announced ''
Atlas
An atlas is a collection of maps; it is typically a bundle of maps of Earth or of a region of Earth.
Atlases have traditionally been bound into book form, but today many atlases are in multimedia formats. In addition to presenting geograp ...
'', a
massively multiplayer online game
A massively multiplayer online game (MMOG or more commonly MMO) is an online video game with a large number of players, often hundreds or thousands, on the same server. MMOs usually feature a huge, persistent open world, although there are ...
featuring pirates. To develop ''Atlas'', Studio Wildcard had set up a sister studio, Grapeshot Games, and run a one-year-long recruitment phase to ensure that the development of the game was not coming at the expense of ''Ark''. A sequel to ''Ark'', ''
Ark II'', was announced at
The Game Awards 2020
The Game Awards 2020 was an award show that honored the best video games of 2020. It was produced and hosted by Geoff Keighley, and took place on December 10, 2020. The preshow ceremony was hosted by Sydnee Goodman. Unlike previous Game Awards ...
.
Vin Diesel
Mark Sinclair (born July 18, 1967), known professionally as Vin Diesel, is an American actor. One of the world's highest-grossing actors, he is best known for playing Dominic Toretto in the '' Fast & Furious'' franchise.
Diesel began auditi ...
, who stars in ''Ark II'', joined Studio Wildcard as "president of creative convergence" (
executive producer
Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights ...
) to oversee the game.
Games developed
References
External links
* {{Official website, http://www.studiowildcard.com/
2014 establishments in Washington (state)
American companies established in 2014
Companies based in Redmond, Washington
Privately held companies based in Washington (state)
Video game companies established in 2014
Video game companies of the United States
Video game development companies