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Stuart Clive Ashen (born 16 December 1976), better known online as Ashens ( ), is a British comedian, filmmaker, critic and
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
best known for reviewing counterfeit consumer goods. Since 2006, his YouTube videos have centered around examinations and reviews of various, often low-quality, products including toys, video games and food. His main channel has over 1.6 million subscribers.


Early life and education

Stuart Clive Ashen grew up on the
Heartsease Estate, Norwich The Heartsease is a housing estate located in Norwich, Norfolk and takes its name from the heartsease, a common European wild flower. Location The estate is approximately north-east of the city centre and is bounded by Heartsease Lane to the ...
, and attended Heartsease High School. He previously worked for
PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online-only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tec ...
and
Norwich Union Norwich Union was the name of insurance company Aviva's British arm before June 2009. It was originally established in 1797. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. On 29 April 2008, Aviva a ...
. His mother, Pauline, died of cancer when he was eight years old.


YouTube

Ashen has been reviewing food and various products in a distinctive style on YouTube since 2006. The items he reviews are often low quality and procured from various
variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sel ...
s (notably UK's
Poundland Poundland Limited is a British variety store chain founded by Dave Dodd and Steven Smith in 1990, originally selling all of its items at the single price of £1. The retailer grew from a single location in Burton upon Trent, opening its hund ...
), or are poor knockoffs of well-received or well-known products, which he refers to as "". Featured products are typically personally sourced by Ashen in the UK or during holidays abroad or submitted by viewers. Almost all of Ashens videos are filmed in his home, showing only his living room couch and his hands, that are holding and pointing to the products he is reviewing, while his face is rarely seen by the viewer. He frequently collaborated with his friend and fellow YouTube vlogger Barry Lewis, and in the mid-2010s, had a podcast and YouTube channel with him, both called Barshens. , Ashen has produced 944 videos on his primary YouTube channel, which has 1.64 million subscribers and over 563 million video views. His secondary channel, used mainly for DVD extrastyle clips, along with an annual look with Daniel Hardcastle at a series of
Advent calendar An Advent calendar, from the German word ''Adventskalender'', is used to count the days of Advent in anticipation of Christmas. Since the date of the Advent Sunday, First Sunday of Advent varies, falling between November 27 and December 3 inclusi ...
s throughout December, has over 319,000 subscribers and over 63 million video views. In addition to his own channels he has also produced videos for other YouTube channels, which included "The Multiverse", a geek-themed channel controlled by ''ChannelFlip''. In 2013, Ashen, along with
Emma Blackery Emma Louise Blackery (born 11 November 1991) is an English singer-songwriter, YouTuber, Twitch streamer, and author. Active since 2012, Blackery has garnered over a million subscribers on her YouTube channel and released two studio albums ...
,
Daniel Howell Daniel James Howell (born 11 June 1991) is an English YouTuber, presenter, comedian and author. He gained prominence through his YouTube channels ''Daniel Howell'' (formerly known as ''danisnotonfire''), which reached over six million subscrib ...
(danisnotonfire) and
Phil Lester Philip Michael Lester (born 30 January 1987) is an English YouTuber and radio host. He is best known for his YouTube channels ''AmazingPhil'' and ''DanAndPhilGAMES,'' which as of August 2024, have 3.87 million and 2.89 million subscri ...
(AmazingPhil), starred as a contestant in a remake of the 1980s TV show '' Knightmare'' during the YouTube Geek Week event.


Television

Ashen made his first television appearance on a 2008 episode of '' Charlie Brooker's Screenwipe'', where he played a cameo role as Mr. Noseybonk, a character from the 80s BBC children's show '' Jigsaw''. Ashen guest starred on '' The Armstrong & Miller Show'' for their "The Node" segment in October 2009. In early 2009, Ashen also released a very limited edition DVD anthology dubbed Ashenthology, containing a selection of his early videos as well as some unseen videos and animations; some of these videos were later released on his second YouTube Account: extraashens. In 2010, Ashen created the series ''Ashen's Tech Dump'' for BBC Online Comedy. In 2011, Ashen co-starred alongside Karen Hayley in another BBC Online Comedy series ''Back Space''. The next year, he starred as himself in ''The Proxy'', a sci-fi webseries produced by ChannelFlip in partnership with Dell Alienware. The series took eight days to film, consists of 10 episodes and won a
Marketing Week ''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were ...
"Engage Award" in the "Gaming and Entertainment" section.


Film


''Ashens and the Quest for the GameChild''

Ashen wrote and starred in ''Ashens and the Quest for the GameChild'', a feature film released in August 2013, for YouTube's "Geek Week". The film also stars
Warwick Davis Warwick Ashley Davis ( ; born 3 February 1970) is an English actor and television presenter. Active within the industry since he was eleven, Davis is one of the highest grossing supporting actors of all time and has the highest average gross r ...
and
Robert Llewellyn Robert Llewellyn (born 10 March 1956) is a British actor, comedian, presenter and writer. He plays the Android (robot), mechanoid Kryten in the Science fiction, sci-fi television sitcom ''Red Dwarf'' and formerly presented the engineering gam ...
, and was produced by the
multi-channel network A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...
ChannelFlip, in association with The Multiverse. The film was partially paid for through
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
website
Indiegogo Indiegogo is an American crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows peo ...
with contributions totalling at the end of the month, which comprised 41% of the budget. it has been viewed over a million times on YouTube. A remastered and slightly extended edition of the movie was released on DVD and Blu-ray on 14 July 2014. On 2 July 2018, the full film was released on his YouTube channel.


''Ashens and the Polybius Heist''

In 2016, Ashen confirmed a sequel to ''Ashens and the Quest for the GameChild'' at a fan screening. In July 2018 Ashen created another Indiegogo campaign for the sequel titled, ''Ashens and the
Polybius Polybius (; , ; ) was a Greek historian of the middle Hellenistic period. He is noted for his work , a universal history documenting the rise of Rome in the Mediterranean in the third and second centuries BC. It covered the period of 264–146 ...
Heist''. By the time funding was closed, the project earned over from over 4,000 backers. On 9 May 2019, Ashen announced the principal photography was wrapped. On 5 May 2020 it was announced on the official Twitter account for the film, that The Gaming Muso; a fellow YouTuber, and musician would be performing the opening theme tune for the film. On 9 October 2020 Ashen announced on Twitter that the film is available for preorder, and was released on 19 November 2020 on iTunes, YouTube Movies, Amazon and Vimeo. The reveal trailer/teaser was uploaded on his YouTube channel on 14 October 2020.


''Turn Back''

In October 2023, Ashen announced that a currently ongoing Kickstarter campaign had been launched for a new Horror film about the demonic hound,
Black Shuck In English folklore, Black Shuck, Old Shuck, Old Shock or simply Shuck is the name given to a ghostly Black dog (ghost), black dog which is said to roam the coastline and countryside of East Anglia, one of many such black dogs recorded in folklore ...
, who features in
English folklore English folklore consists of the myths and legends of England, including the region's Legendary creature, mythical creatures, traditional recipes, urban legends, proverbs, superstitions, Folk dance, dance, balladry, and Folklore, folktales tha ...
.


Published works

In November 2015, Ashen released the book ''Terrible Old Games You've Probably Never Heard Of'', a collection of textual reviews of poor retro games, released through the Unbound
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
platform. The book reached its funding target in 12 hours. On 24 February 2017 Ashen announced a sequel to ''Terrible Old Games You've Probably Never Heard Of'', titled ''Attack of the Flickering Skeletons: More Terrible Old Games You've Probably Never Heard Of'', again through Unbound, was released on 2 November 2017. Ashen released the book ''Fifty-Thousand Shades of Grey'' on 23 September 2012; it parodies the popular erotic novel ''
Fifty Shades of Grey ''Fifty Shades of Grey'' is a 2011 erotic romance novel by British author E. L. James. It became the first instalment in the ''Fifty Shades'' novel series that follows the deepening relationship between a college graduate, Anastasia Steele, ...
''. The title is literal, as the book simply consists of the phrase "Shades of Grey" repeated 50,000 times.


Personal life

, Ashen lives in his hometown of
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
. He has a doctorate in
psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
, but never worked in the field.


Bibliography


Filmography


Web series


Television


Film


References


External links

* {{DEFAULTSORT:Ashen, Stuart 1976 births 21st-century British comedians 21st-century English male actors Male actors from Norwich British Internet celebrities British animated film directors British comedy YouTubers Comedy-related YouTube channels English YouTubers English animators English critics English male comedians Entertainment-related YouTube channels Living people Media personalities from Norwich Comedians from Norwich YouTubers from Norfolk