Ströer SE & Co. KGaA is a German

out-of-home advertising Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ...

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

s and

street furniture Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. It includes bench (furniture), benches, traffic barriers, bollards, post boxes, phone boxes, streetlamps, traffic ...

company with headquarters in

Cologne Cologne ( ; ; ) is the largest city of the States of Germany, German state of North Rhine-Westphalia and the List of cities in Germany by population, fourth-most populous city of Germany with nearly 1.1 million inhabitants in the city pr ...

Markets

Ströer SE & Co. KGaA is a

Outdoor advertising Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ...

s and

company with headquartered in

. Aside from Germany, the company's core markets are Poland, Spain, the Netherlands, Belgium and the United Kingdom. The

publicly traded company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...

is listed in the

SDAX The SDAX (German abbreviation for ''Small-Cap-deutsche Aktienindex'') is a stock market index composed of 70 small and medium-sized companies in Germany. These so-called 'Small cap company, small caps' rank directly below the MDAX (mid-cap) shar ...

and the

Prime Standard The Prime Standard is a market segment of the Frankfurt Stock Exchange that includes companies which comply with transparency standards higher than those of the General Standard, which is regulated by law. The Prime Standard includes quarterly rep ...

segment of the Frankfurter Börse. In 2019, the revenue was 1.6 billion euro.

Acquisitions

In 2014, Ströer acquired the brand GIGA Television, which continues to run it with the former founders. In November 2015, Ströer acquired

T-Online t-online.de is a German news portal, owned and published by digital multi-channel media company Ströer. It reaches over 179 million visits per month coming from 29 million unique visitors. The editorial team is located in Berlin. History In ...

's (Germany's biggest

Internet service provider An Internet service provider (ISP) is an organization that provides a myriad of services related to accessing, using, managing, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, no ...

) online portal, and in December 2015, Ströer acquired a 78.8% stake in

Statista Statista (styled in all lower case) is a German online platform that specializes in data gathering and visualization. In addition to publicly available third-party data, Statista also provides exclusive data via the platform, which is collect ...

for €57 million. Ströer acquired the remaining stake in Statista in 2019. In 2016, Ströer acquired StayFriends from

United Online United Online, Inc. was an independent public company formed by the 2001 merger of NetZero and Juno Online Services. It is currently a subsidiary of investment bank B. Riley Financial. The company's range of products and services has evolved sig ...

. StayFriends is now officially run by Ströer's T-Online.

Criticism

Advertising tobacco to children

Ströer has used loopholes in national legislation to advertise for tobacco, specifically targeting young people, despite European laws prohibiting

nicotine marketing Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco produc ...

in public places. In German cities, as of 2019 notably

Mainz Mainz (; #Names and etymology, see below) is the capital and largest city of the German state of Rhineland-Palatinate, and with around 223,000 inhabitants, it is List of cities in Germany by population, Germany's 35th-largest city. It lies in ...

and

Hildesheim Hildesheim (; or ; ) is a city in Lower Saxony, in north-central Germany with 101,693 inhabitants. It is in the district of Hildesheim (district), Hildesheim, about southeast of Hanover on the banks of the Innerste River, a small tributary of t ...

, the company has repeatedly placed advertising signs directly in front of schools,

Kindergarten Kindergarten is a preschool educational approach based on playing, singing, practical activities such as drawing, and social interaction as part of the transition from home to school. Such institutions were originally made in the late 18th cen ...

s and

playground A playground, playpark, or play area is a place designed to provide an environment for children that facilitates play, typically outdoors. While a playground is usually designed for children, some are designed for other age groups, or people wi ...

s.Beckert, Heiko (2020)
''Ortsbeirat Mainz-Altstadt weist Ströer in die Schranken''
In: Mainzer Allgemeine Zeitung vom 24. Juni 2020 Scharnhorst Gymnasium Hildesheim

References

External links

* {{DEFAULTSORT:Ströer Companies based in Cologne Mass media companies of Germany Mass media companies established in 1990 German companies established in 1990 2015 mergers and acquisitions 2016 mergers and acquisitions Companies in the MDAX