StrategyOne, Inc., d/b/a Edelman Intelligence, is a global

research Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular att ...

and

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

consultancy firm owned by

Edelman Edelman is a surname. Notable people with the surname include: * Abram Wolf Edelman (a.k.a. Abraham Edelman; 1832–1907), Polish-born American rabbi; the first rabbi in Los Angeles, California * Adam Edelman (born 1991), American-born four-time Is ...

. Led by Antoine Harary, the firm oversees the agency’s approach to reputation, branding and communications research. The firm helps companies and organizations understand their markets and environment, segment and profile key audiences, optimize content and messaging, and measure the impact of campaigns and business outcomes. Edelman Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.

Notable research

Its research has been highlighted in a number of major news outlets including the ''

Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'', the ''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'', the ''

Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

'', and ''

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

''.

Trust Barometer

Edelman Intelligence is the research company behind the

Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”
''PRWeek'', January 27, 2009. http://trust.edelman.com/

References

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External links

Edelman Intelligence
Public opinion research companies in the United States Market research companies of the United States Companies based in New York City