''Spend, Spend, Spend'' is an episode of the

BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...

's ''

Play for Today ''Play for Today'' is a British television anthology drama series, produced by the BBC and transmitted on BBC1 from 1970 to 1984. During the run, more than three hundred programmes, featuring original television plays, and adaptations of stag ...

'' anthology series first transmitted 15 March 1977 on

BBC1 BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins ...

, recounting the life of

football pools In the United Kingdom, the football pools, often referred to as "the pools", is a betting pool based on predicting the outcome of association football matches taking place in the coming week. The pools are typically cheap to enter, and may enco ...

winner's wife

Viv Nicholson Vivian "Viv" Nicholson (nee Asprey; 3 April 1936 – 11 April 2015) was a British woman who became famous when she told the media that she would "spend, spend, spend" after her husband Keith won £152,319 () on the football pools in 1961. Nicho ...

. Written by

Jack Rosenthal Jack Morris Rosenthal (8 September 1931 – 29 May 2004) was an English playwright. He wrote 129 early episodes of the ITV soap opera ''Coronation Street'' and over 150 screenplays, including original TV plays, feature films, and adaptations. ...

it is based on the book of the same name by Nicholson and Stephen Smith and recounts Nicholson's life story from the 1950s to the early 1970s in a non-linear fashion. Rosenthal was a colleague of the PR man who, on behalf of

Littlewoods Pools Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. By the 1980s, it had grown to become the largest private company in Europe, but subsequently declined in the face of increased com ...

, persuaded Nicholson to allow publicity for her pools win. He wrote in his autobiography: "From that day on, I followed her wild, seemingly stupid adventures in the papers - and believed every snide, snooty, biased word the relentless publicity said. All adding up to ''one'' word - that she was a cow." Being given Nicholson's book by director

John Goldschmidt John Goldschmidt (born 1943) is a British-Austrian film director and producer. Goldschmidt was born in London, but grew up in Vienna leaving at the age of 16 to return to London. Goldschmidt has both Austrian and British nationality. He studied ...

caused Rosenthal to reassess his attitude and "become a fan" eager to put across an explanation of her behaviour. The production won the

British Academy The British Academy is the United Kingdom's national academy for the humanities and the social sciences. It was established in 1902 and received its royal charter in the same year. It is now a fellowship of more than 1,000 leading scholars span ...

Best Play Award and Royal Television Society's Writer's Award 1977. The work was released on DVD as part of ''Jack Rosenthal at the BBC'' by Acorn media in 2011, alongside other works for television written by Rosenthal.

References

External links

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''Spend Spend, Spend''
at the TV Cream website {{DEFAULTSORT:Spend, Spend, Spend 1977 television films 1977 television plays BBC television dramas Play for Today