Sounds True is an American multimedia publishing company founded in 1985 by Tami Simon. The company is based in

Louisville, Colorado The City of Louisville () is a home rule municipality located in southeastern Boulder County, Colorado, United States. The city population was 21,226 at the 2020 United States census. Louisville began as a mining community in 1877, experienc ...

. The company has published over 800 spoken-word audio and music recordings, books, multimedia learning resources, and online educational programs from figures including Michael A. Singer,

Eckhart Tolle Eckhart Tolle ( ; ; born Ulrich Leonard Tölle, 16 February 1948) is a German-born spiritual teacher and self-help author. His books include ''The Power of Now, The Power of Now: A Guide to Spiritual Enlightenment'' (1997), ''A New Earth, A New ...

, Pema Chödrön, Geneen Roth, and Caroline Myss. The company organizes and hosts an annual event dedicated to personal growth and spiritual transformation called The Wake Up Festival, held in August each year in

Estes Park, Colorado Estes Park () is a statutory town in Larimer County, Colorado, United States. The town population was 5,904 at the 2020 United States census. Estes Park is a part of the Fort Collins, CO Metropolitan Statistical Area and the Front Range Urb ...

. The company was listed in '' Inc.'' magazine's 1995 and 1996 lists of fastest-growing, privately held companies.

Spoken word

The company was started in 1985 by Tami Simon, with a tape recorder and a small studio in Boulder, Colorado. Sounds True has released spoken word recordings by authors and lecturers such as

Andrew Weil Andrew Thomas Weil (, born June 8, 1942) is an American celebrity doctor who advocates for integrative medicine. Early life and education Weil was born in Philadelphia, on June 8, 1942,The editors of EB (2015). "Andrew Weil, American Physici ...

, Pema Chödrön, and

Jon Kabat-Zinn Jon Kabat-Zinn (born Jon Kabat, June 5, 1944) is an American professor emeritus of medicine and the creator of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Med ...

, among others. In 1990, their release of Clarissa Pinkola Estés' ''Women Who Run with Wolves: Myths and Stories of the Wild Woman Archetype'' audiotape led to the

Ballantine Books Ballantine Books is a major American book publisher that is a subsidiary of German media conglomerate Bertelsmann. Ballantine was founded in 1952 by Ian Ballantine with his wife, Betty Ballantine. Ballantine was acquired by Random House in ...

publication of her book by the same name."About Us" page, Sounds True website
/ref> Martha Beck's CD ''Follow Your North Star'' was released by Sounds True.

Music

Sounds True produces music CDs and digital music files of spiritual and meditative music. Artists include Krishna Das, Jai Uttal, Nawang Khechog, and Shri Anandi Ma, among others. Some Sounds True albums have been featured on

National Public Radio National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...

. In 2010, Sounds True entered a licensing partnership with The Relaxation Company and began distributing and marketing The Relaxation Company's products as of April 1, 2010.

Books

In 2005, Sounds True began publishing books. Among them are David Deida's ''The Way of the Superior Man'' and ''The Rational Psychic'' by Jack Rourke. The publisher has issued numerous books and book/audio CD packages since then.

References

{{Authority control 1985 establishments in Colorado American independent record labels Book publishing companies based in Colorado Companies based in Boulder, Colorado New-age music record labels Publishing companies established in 1985 Spoken word record labels World music record labels