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Sotheby’s International Realty is a luxury real estate brand founded in 1976 by
Sotheby’s International Realty is a luxury real estate brand founded in 1976 by Sotheby's
Sotheby's ( ) is a British-founded multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine art, fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, an ...
fine art dealers. Sotheby's International Realty operates as a franchise focusing on broker
A broker is a person or entity that arranges transactions between a buyer and a seller. This may be done for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither ...
ing and marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
of residential real estate.
As of 2018, the Sotheby's International Realty network had more than 19,000 sales associates in 990 offices in 72 countries and territories worldwide.
Franchise system
In February 2004, Sotheby’s entered into a long-term strategic alliance with real estate services provider Realogy Holdings Corp., nowAnywhere Real Estate
Anywhere Real Estate Inc., formerly Realogy (), is an American Public company, publicly traded real estate services company. It owns and franchising, franchises several real estate brands and brokerages, and offers consumer programs, lead genera ...
, Inc. The agreement provided for the licensing of the ''Sotheby’s International Realty'' name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with operational, marketing, recruiting, education
Education is the transmission of knowledge and skills and the development of character traits. Formal education occurs within a structured institutional framework, such as public schools, following a curriculum. Non-formal education als ...
al, and business development resources.
In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings. Subsequently focused marketing websites include waterfront, golf, ski, and historic properties.
Sotheby's International Realty has offices worldwide with the most of them in USA, and Europe (Antwerp, Porto, Paris, Montenegro, Dublin...)
''Reside'' magazine
The company publishes ''Reside'', a semi-annual real estate and lifestyle magazine, which won the Hermes Platinum Award for creative excellence and outstanding design and editorial in 2009.See also
* Real estate *Real estate agent
Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and age ...
*Real estate broker
Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and age ...
References
External links
* {{Authority control Realogy brands Apollo Global Management companies Real estate companies established in 1976 Real estate services companies of the United States Sotheby's