Sonia Abrão
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Sonia Maria de Souza Abrão (born June 20, 1954) is a Brazilian journalist, television presenter and writer. She has worked for newspapers, magazines and TV networks such as SBT,
RecordTV Record (stylized in uppercase; ), formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In ...
and
RedeTV! RedeTV! (, also Rede TV! or RTV! or TV Ômega) is a Brazilian television network owned by Amilcare Dallevo and Marcelo de Carvalho. It is the newest television network, among the five major networks in Brazil, being a relaunch of Rede Manchete ...
. Abrão has hosted various shows throughout her career, including ''Falando Francamente'' (2002–2004), ''Sonia e Você'' (2004–2006) and ''A Tarde É Sua'', which is still on the air since 2006. In addition to her television work, she has published cookbooks, self-help books and a biography.


Biography

Abrão was born in
São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
on June 20, 1954, and graduated in Journalism at the
Faculdade Cásper Líbero Faculdade Cásper Líbero (FCL) or Cásper Líbero College is a private college in São Paulo, Brazil. Founded in 1947 by Brazilian journalist Cásper Líbero, it is the oldest journalism school in Latin America. The university offers courses on j ...
. Throughout her career she has worked for newspapers and magazines such as ''
Notícias Populares ''Notícias Populares'' (''Popular News'' in Portuguese), also referred simply as NP, was a Brazilian sensationalist tabloid newspaper published by Empresa Folha da Manhã from 1963 to 2001. ''Notícias Populares'' was known by publishing storie ...
'', ''Contigo!'', ''Amiga'' and ''Diário de S. Paulo''. In 1991 she debuted as a journalist for SBT's ''Aqui Agora'', retaining her position until 1997, when she was invited to join ''Domingo Legal'' as a reporter. In 2002 she was given her first solo
variety show Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances, sketch comedy, magic, acrobatics, juggling, and ventriloquism. It is normally introduced by a compà ...
, ''Falando Francamente'', which ended its run in 2004 after she joined
RecordTV Record (stylized in uppercase; ), formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In ...
. There she hosted ''Sonia e Você'' until 2006, when a series of divergences prompted her departure. Shortly after she was invited by
RedeTV! RedeTV! (, also Rede TV! or RTV! or TV Ômega) is a Brazilian television network owned by Amilcare Dallevo and Marcelo de Carvalho. It is the newest television network, among the five major networks in Brazil, being a relaunch of Rede Manchete ...
to host ''A Tarde É Sua'', which continues to be broadcast to the present day. Besides her career in television, Abrão has also published the cookbooks/memoirs ''Santas Receitas'' (2007) and ''Doces Lembranças'' (2013), the latter alongside her sister Margareth Abrão; the
self-help Self-help or self-improvement is "a focus on self-guided, in contrast to professionally guided, efforts to cope with life problems" —economically, physically, intellectually, or emotionally—often with a substantial psychological basis. When ...
books ''Abaixo a Mulher-Capacho!'' (2009) and ''Homens que Somem'' (2012); and ''As Pedras do Meu Caminho'' (2015), a biography of Polegar frontman Rafael Ilha.


Controversy

On October 15, 2008, Brazilian girl Eloá Cristina Pimentel (age 15) was kidnapped and held hostage by her ex-boyfriend Lindemberg Alves in her own apartment. The kidnapping ultimately resulted in the death of Pimentel. During the ongoing hostage situation, Abrão interviewed Alves and Pimentel live by telephone on her RedeTV! show ''A Tarde É Sua'', interfering with the hostage negotiations. Abrão's show, which had a daily average of 2 points on
IBOPE The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media ...
, peaked at 5 points during the interview. According to sociologist and journalist Laurindo Leal Filho, who presented the program ''Ver TV'' on
TV Câmara TV Câmara () is a Brazilian public television network responsible for broadcasting activities from the Brazilian Chamber of Deputies. Created in 1998, it broadcasts 24 hours a day from the Chamber. Censorship In March 2009, Chamber President ...
about ethics on television, the interference of a broadcaster in a case like this, besides being dangerous, is unconstitutional. The Federal Public Prosecutor's Office (MP) decided to file a public civil action against the presenter for airing the interview. The MP stated that the interviews interfered with ongoing police activity and put the lives of the teenager and those involved in the operation at risk, and asked for a compensation of 1.5 million
reais The Brazilian real ( pl. '; sign: R$; code: BRL) is the official currency of Brazil. It is subdivided into 100 centavos. The Central Bank of Brazil is the central bank and the issuing authority. The real replaced the cruzeiro real in 1994. ...
for collective moral damage. In response to the criticism, Abrão stated she "would do it all over again".


Personal life

A devout Catholic Christian, Abrão was married to entrepreneur Jorge Damião for 17 years (from 1988 to 2015), with whom she had a son, Jorge Fernando Abrão Damião (born 1992); later in life she would reveal that, before getting pregnant with Jorge Fernando, she suffered a
miscarriage Miscarriage, also known in medical terms as a spontaneous abortion, is an end to pregnancy resulting in the loss and expulsion of an embryo or fetus from the womb before it can fetal viability, survive independently. Miscarriage before 6 weeks ...
. In 2017 she embraced
veganism Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a vega ...
. She was a cousin of late
Charlie Brown Jr. Charles or Charlie Brown may refer to: People Arts and entertainment Music * Charlie Brown (singer) (born 1986), British singer * Charlie Brown (born 1970), American rapper and member of Leaders of the New School * Charles Brown (musician) (1922â ...
frontman Alexandre Magno Abrão, better known as Chorão.


References


External links

* {{DEFAULTSORT:Abrao, Sonia 1963 births Living people Brazilian journalists Brazilian women journalists Brazilian television presenters Brazilian women television presenters Brazilian writers Women food writers Brazilian biographers Brazilian women biographers Brazilian memoirists Self-help writers Mass media people from São Paulo Brazilian Roman Catholic writers Cásper Líbero College alumni