Société de Microélectronique et d'Horlogerie was the name of the holding company created by the merger enforced by the Swiss Banks in 1983 of the
SSIH and
ASUAG
Allgemeine Schweizerische Uhrenindustrie AG (ASUAG; French: ''Société Générale de l'Horlogerie Suisse SA'') was the former biggest Swiss Watch Industry Group that had been created with the assistance of the Swiss Government and the Swiss Bank ...
, renamed
The Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie, ASUAG and Société Suisse pour l'Industrie Horlogère, SSIH ...
in 1998.
Ernst Thomke
Ernst Thomke (born 21 April 1939) is a Swiss physicist and watchmaker. Training first as a mechanic, he later acquired the Swiss federal maturity degree and pursued academic studies whilst in employment.
Early life and education
Thomke was bor ...
, previously CEO of
Ebauches SA and
ETA SA
ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical and movements. Commonly referred to as ETA, the company is headquartered in Grenc ...
, was appointed to head the newly established conglomerate as its first CEO. He held his position until 1991. When he resigned, the newly elected President of the Board,
Nicolas G. Hayek, had already managed to become the only person of reference.
References
{{DEFAULTSORT:Societe de Microelectronique et d'Horlogerie
Defunct watchmaking companies
Companies established in 1983