
A social machine is an environment comprising humans and technology interacting and producing outputs or action which would not be possible without both parties present. It can also be regarded as a machine, in which specific tasks are performed by human participants, whose interaction is mediated by an infrastructure (typically, but not necessarily, digital).
The growth of social machines has been greatly enabled by technologies such as the Internet, the smartphone, social media and the World Wide Web, by connecting people in new ways.
Concept
The idea of social machines has been around for a long time, discussed as early as 1846 by
Captain William Allen, and also by authors such as
Norman Mailer
Nachem Malech Mailer (January 31, 1923 – November 10, 2007), known by his pen name Norman Kingsley Mailer, was an American writer, journalist and filmmaker. In a career spanning more than six decades, Mailer had 11 best-selling books, at least ...
,
Gilles Deleuze
Gilles Louis René Deleuze (18 January 1925 – 4 November 1995) was a French philosopher who, from the early 1950s until his death in 1995, wrote on philosophy, literature, film, and fine art. His most popular works were the two volumes o ...
and
Félix Guattari
Pierre-Félix Guattari ( ; ; 30 March 1930 – 29 August 1992) was a French psychoanalyst, political philosopher, Semiotics, semiotician, social activist, and screenwriter. He co-founded schizoanalysis with Gilles Deleuze, and created ecosophy ...
.
Social machines blur the lines between
computational processes and input from humans. They often take the form of collaborative online projects which produce web content, such as
Wikipedia
Wikipedia is a free content, free Online content, online encyclopedia that is written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and the wiki software MediaWiki. Founded by Jimmy Wales and La ...
,
citizen science
The term citizen science (synonymous to terms like community science, crowd science, crowd-sourced science, civic science, participatory monitoring, or volunteer monitoring) is research conducted with participation from the general public, or am ...
projects like
Galaxy Zoo, and even
social networking
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
site such as
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
have also been defined as social machines. However, a social machine does not necessarily produce outcomes which directly affect the individuals or machines involved and an alternative viewpoint states that Social Machines are "rather than being an intentionally engineered piece of software - the substrate of accumulated human cross-system information sharing activities".
Nigel Shadbolt
Sir Nigel Richard Shadbolt (born 9 April 1956) is Principal of Jesus College, Oxford, and Professorial Research Fellow in the Department of Computer Science, University of Oxford. He is chairman of the Open Data Institute which he co-founde ...
et al. say that the
telos
Telos (; ) is a term used by philosopher Aristotle to refer to the final cause of a natural organ or entity, or of human art. ''Telos'' is the root of the modern term teleology, the study of purposiveness or of objects with a view to their aims, ...
of the social machine is specific to its participants, whereas the telos of a platform is independent of its participants’ purposes; the platform is there to facilitate communication. A social machine may also spread across more than one platform, depending on how its participants interact, while a platform like Twitter could host many thousands of social machines.
An academic field investigating the idea has been active since
Tim Berners-Lee
Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web, the HTML markup language, the URL system, and HTTP. He is a professorial research fellow a ...
's book ''
Weaving the web
''Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its inventor'' (1999) is a book written by Tim Berners-Lee describing how the World Wide Web was created and his role in it.
References
*Port, Otis. "How the N ...
''. Social machines are characterised as 'social systems on the Web ... computational entities governed by both computational and social processes'.
Tim Berners-Lee
Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web, the HTML markup language, the URL system, and HTTP. He is a professorial research fellow a ...
and
James Hendler
James Alexander Hendler (born April 2, 1957) is an artificial intelligence researcher at Rensselaer Polytechnic Institute, United States, and one of the originators of the Semantic Web. He is a Fellow of the National Academy of Public Administra ...
expressed some of the underlying scientific challenges with respect to AI research
using
semantic web
The Semantic Web, sometimes known as Web 3.0, is an extension of the World Wide Web through standards set by the World Wide Web Consortium (W3C). The goal of the Semantic Web is to make Internet data machine-readable.
To enable the encoding o ...
technology as a point of departure.
Recent work focuses on the idea that certain social machines can be regarded as autonomous and
goal-driven agents, and should be analysed and regulated as such.
Nello Cristianini
Nello Cristianini (born 1968) is a professor of Artificial Intelligence in the Department of Computer Science at the University of Bath.
Education
Cristianini holds a degree in physics from the University of Trieste, a Master in computational ...
and Teresa Scantamburlo argued that the combination of a human society and an
algorithmic regulation forms a social machine.
Cristianini's book ''The Shortcut'' discusses extensively social machines as a model for many online platforms where participants automatically annotate content during usage, in this way contributing to the overall behaviour of the system.
See also
*
Augmented intelligence
*
Crowdsourcing
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digit ...
*
Government by algorithm
Government by algorithm (also known as algorithmic regulation, regulation by algorithms, algorithmic governance, algocratic governance, algorithmic legal order or algocracy) is an alternative form of government or social ordering where the usag ...
*
Human-based computation
Human-based computation (HBC), human-assisted computation, ubiquitous human computing or distributed thinking (by analogy to distributed computing) is a computer science technique in which a machine performs its function by outsourcing certain step ...
*
Internet of things
Internet of things (IoT) describes devices with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other communication networks. The IoT encompasse ...
*
Social computing
*
Social software
Social software, also known as social apps or social platform includes communications and interactive tools that are often based on the Internet. Communication tools typically handle capturing, storing and presenting communication, usually writt ...
*
Social technology
Social technology is a way of using human, intellectual and digital resources in order to influence social processes. For example, one might use social technology to ease social procedures via social software and social hardware, which might in ...
*
Sociotechnical systems
Sociotechnical systems (STS) in organizational development is an approach to complex organizational work design that recognizes the interaction between people and technology in workplaces. The term also refers to coherent systems of human relati ...
References
Further reading
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*James Hendler and Alice Mulvehill (2016), ''Social Machines: The Coming Collision of Artificial Intelligence, Social Networking, and Humanity'', Apress, {{ISBN, 148421157X
External links
SOCIAM: The Theory and Practice of Social Machines— slide show
Observing Social Machines Part 1: What to Observe— pre-print
Government by algorithm