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''Snap Judgment'' is an American daytime
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...
hosted by
Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the ABC game sh ...
(with
Gene Rayburn Gene Rayburn (born Eugene Peter Jeljenic; December 22, 1917 – November 29, 1999) was an American radio and television personality. He is best known as the host of various editions of the American television game show ''Match Game'' for over tw ...
as occasional substitute) and announced by
Johnny Olson John Leonard Olson (May 22, 1910 – October 12, 1985) was an American radio personality and television announcer. Olson is perhaps best known for his work as an announcer for game shows, particularly the work he did for Mark Goodson-Bill Todman P ...
which ran on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
from April 3, 1967, to March 28, 1969, at 10:00 AM Eastern (9:00 Central). The program was created and produced by
Mark Goodson Mark Leo Goodson (January 14, 1915 – December 18, 1992) was an American television producer who specialized in game shows, most frequently with his business partner Bill Todman, with whom he created Goodson-Todman Productions. Early life and ea ...
and
Bill Todman William Selden Todman (July 31, 1916 – July 29, 1979) was an American television producer and personality born in New York City. He produced many of television's longest-running shows with business partner Mark Goodson, with whom he create ...
. The series aired during an eight-year period in which the network aired a five-minute newscast at 10:25 AM; the exception during this time was from June 1964 to March 1965, when the slot had daytime repeats of the sitcom ''
Make Room For Daddy ''The Danny Thomas Show'' (titled ''Make Room for Daddy'' for its first three seasons) is an American sitcom that ran from 1953 to 1957 on ABC and from 1957 to 1964 on CBS. Starring Danny Thomas as a successful night club entertainer, the show ...
'' (a series which had never aired on NBC in first-run).


Game play


Format #1

The original format featured a word-association game played by two teams consisting of a contestant and a celebrity. Contestants completed their associations before the start of the show and their celebrity teammates had three tries to guess the association based on the clue word provided by McMahon. A correct guess won $10, while no correct identification allowed the other team to get the $10 by guessing correctly with one try. If both teams failed to guess correctly, the contestant would reveal the first letter of the association and each celebrity had one shot at guessing the association. The first team to score $100 won the game and played a bonus round, called "The Big 5". With the contestant offstage in a soundproof room, the celebrity teammate was asked to come up with five associations to a clue word provided by the host, then designate one of those five as a bonus word, the one his or her teammate was most likely to say. The contestant would then return and have 20 seconds to come up with all five associations for $50 each. Initially, the contestant merely had to say the bonus word in order to double the team's winnings. To provide a greater
degree of difficulty Degree of difficulty (DD, sometimes called tariff or grade) is a concept used in several sports and other competitions to indicate the technical difficulty of a skill, performance, or course, often as a factor in scoring. Sports which incorporate ...
, a new rule was added requiring the contestant to guess the bonus word to double the team's winnings. For the second game on the same show, the celebrities switched teams. The score (and earnings) counters for each team consisted of three digits. On those rare occasions when a contestant's total earnings exceeded $1000.00, the counter would display $999.


Format #2

On December 23, 1968 the game format was changed to one virtually identical to ''
Password A password, sometimes called a passcode (for example in Apple devices), is secret data, typically a string of characters, usually used to confirm a user's identity. Traditionally, passwords were expected to be memorized, but the large number of ...
'', which had been cancelled by CBS over a year earlier. In the new format, the objective was to guess a word from one-word clues with a point structure identical to that of ''Password'' (10 points were awarded for guessing the password on the first clue, nine points on the second clue, eight points on the third clue, etc.) After the fifth word, point values doubled. The first team to reach 25 points won $100 and played a reformatted "Big 5", played similarly to ''Password'''s "Lightning Round", only with 30 seconds to guess five words at $100 each. There were no returning champions in either format. Each show featured two new contestants.


Theme music

For the first five months, ''Snap Judgment'' used as its main theme the composition "Window Shopping" by
Bob Cobert Robert Cobert (October 26, 1924 – February 19, 2020) was an American composer who worked in television and films. He is best known for his work with producer/director Dan Curtis, notably the scores for the massively popular, now-cult 1966– ...
(previously used on ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also i ...
''). The second theme, named after the series and composed by
Score Productions Score Productions is an American musical production company specializing in background music and themes for television shows. Started in 1963 in a brownstone townhouse on the Upper East Side of Manhattan by music producer Bob Israel, Score has c ...
, debuted on September 4, 1967 and remained until the show's end.


Episode status

Due to network
wiping Lost television broadcasts are mostly those early television programs which cannot be accounted for in studio archives (or in personal archives) usually because of deliberate destruction or neglect. Common reasons for loss A significant prop ...
practices of the era, and unlike a majority of Goodson-Todman games which were preserved using
videotape Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocasse ...
or
kinescope Kinescope , shortened to kine , also known as telerecording in Britain, is a recording of a television program on motion picture film, directly through a lens focused on the screen of a video monitor. The process was pioneered during the 1940 ...
recordings, no episodes of ''Snap Judgment'' are known to exist.


Board game

In 1968, a ''Snap Judgment'' board game was released by
Milton Bradley Milton Bradley (November 8, 1836 – May 30, 1911) was an American business magnate, game pioneer and publisher, credited by many with launching the board game industry, with his eponymous enterprise, which was purchased by Hasbro in 1984, and ...
.


References


External links

* {{IMDb title, 0061297, Snap Judgment NBC original programming 1960s American game shows 1967 American television series debuts 1969 American television series endings Television series by Mark Goodson-Bill Todman Productions Lost television shows