SmartMedia is an obsolete
flash memory card
A memory card is an electronic data storage device used for storing digital information, typically using flash memory. These are commonly used in digital portable electronic devices, such as digital cameras as well as in many early games conso ...
standard owned by
Toshiba
is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...
, with capacities ranging from 2 MB to 128 MB. The format mostly saw application in the early 2000s in digital cameras and audio production. SmartMedia memory cards are no longer manufactured.
History
The SmartMedia format was launched in the summer of 1995 to compete with the
MiniCard,
CompactFlash
CompactFlash (CF) is a flash memory mass storage device used mainly in portable electronic devices. The format was specified and the devices were first manufactured by SanDisk in 1994.
CompactFlash became one of the most successful of the e ...
, and
PC Card formats. Although memory cards are nowadays associated with
digital camera
A digital camera, also called a digicam, is a camera that captures photographs in Digital data storage, digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film or film stock. Dig ...
s,
digital audio player
A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, battery-powered devices ...
s,
PDAs, and similar devices, SmartMedia was pitched as a successor to the computer
floppy disk
A floppy disk or floppy diskette (casually referred to as a floppy, a diskette, or a disk) is a type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a ...
. Indeed, the format was originally named Solid State Floppy Disk Card (SSFDC), and the physical design resembles a miniature 3.5" floppy disk. The SSFDC forum, a consortium aiming to promote SSFDC as an industry standard, was founded in April 1996, consisting of 37 initial members.
A SmartMedia card consists of a single
NAND flash
Flash memory is an Integrated circuit, electronic Non-volatile memory, non-volatile computer memory storage medium that can be electrically erased and reprogrammed. The two main types of flash memory, NOR flash and NAND flash, are named for t ...
chip embedded in a thin
plastic card
Plastic cards usually serve as identity documents, thus providing authentication. In combination with other assets that complement the data stored on the card, like Personal identification number, PIN numbers, they also serve authorization purpose ...
, although some higher-capacity cards contain multiple linked chips. It was one of the smallest and thinnest of the early memory cards, only 0.76 mm thick, and managed to maintain a favorable cost ratio as compared to the others. SmartMedia cards lack a built-in controller chip, which kept the cost down. This feature later caused problems, since some older devices would require firmware updates to handle larger capacity cards. The lack of built-in controller also made it impossible for the card to perform automatic
wear levelling, a process which prevents premature failure of any individual block by ensuring that write operations are evenly distributed across the whole device.
SmartMedia cards can be used in a standard 3.5" floppy drive by means of a
FlashPath adapter. This remains one of SmartMedia's most distinctive features. This method was not without its own disadvantages, as it required special drivers offering only very basic file read/write capability (or read-only on Macintosh systems) and was limited to floppy-disk transfer speeds. However, this was not so troublesome in the earlier days of the format, when card sizes were limited (generally 8–16 MB), and USB interfaces were both uncommon and low-speed, with digital cameras connecting by "high-speed" serial links that themselves needed drivers and special transfer programs. The 15 minutes taken to read a nearly full 16 MB card directly to hard disk by Flashpath using the slowest (128 kbit/s) PC floppy controller was still simpler and slightly faster than the quickest reliable (115.2 kbit/s) serial link, without the need for connection, synching and thumbnail previewing, and only beaten by expensive parallel-port-based external card readers that could do the same job in 2 minutes or less (≳1000 kbit/s, comparable to USB 1.0) when connected to a compatible high-speed ECP or EPP port (and ~5 minutes using a basic PPT in failsafe mode).

Typically, SmartMedia cards were used as storage for portable devices, in a form that could easily be removed for access by a
PC. For example, pictures taken with a
digital camera
A digital camera, also called a digicam, is a camera that captures photographs in Digital data storage, digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film or film stock. Dig ...
would be stored as image files on a SmartMedia card. A user could copy the images to a computer with a SmartMedia reader. A reader was typically a small box connected by
USB
Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...
or some other serial connection. Computers, both
laptops and desktops, occasionally had SmartMedia slots built in until the mid-2000's, for instance the 2005
Toshiba
is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...
Tecra A4. While availability of dedicated SmartMedia readers has dropped off, readers that read multiple card types (such as 4-in-1, 10-in-1) continued production, but even these have decreased in quantity over time, with many dropping SmartMedia in favour of
microSD and/or
Memory Stick Micro. As of August 2024 only legacy card readers remain in production.
The Japan-exclusive 1998
Nintendo 64
The (N64) is a home video game console developed and marketed by Nintendo. It was released in Japan on June 23, 1996, in North America on September 29, 1996, and in Europe and Australia on March 1, 1997. As the successor to the Super Nintendo E ...
game ''
Mario no Photopi'' had two SmartMedia slots integrated into its cartridge and could facilitate transfers between devices and cards, and was marketed as supporting Fujifilm's ''Digital Imaging Services'' for printing saved images.
Some digital audio production equipment of the early 2000s relied on SmartMedia storage, such as the
Yamaha QY100 Music Sequencer,
Roland MC-09 "PhraseLab" synthesizer,
Korg Electribe ES-1 and ES-1 MKII,
Korg Triton LE workstation, and the
Zoom PS-04 "Palmtop Studio".
SmartMedia was popular in digital cameras and reached its peak in about 2001, when it garnered nearly half of the digital-camera market. It was backed especially by
Fujifilm
, trading as , or simply Fuji, is a Japanese Multinational corporation, multinational Conglomerate (company), conglomerate headquartered in Tokyo, Japan, operating in the areas of photography, optics, Office supplies, office and Biomedical engine ...
and
Olympus, though the format started to exhibit problems, as camera resolutions increased. Cards larger than 128 MB were not available, and the compact digital cameras were reaching a size where even SmartMedia cards were too big to be convenient. Eventually
Toshiba
is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...
switched to smaller, higher-capacity
Secure Digital cards, and SmartMedia ceased to have major support after
Olympus and
Fujifilm
, trading as , or simply Fuji, is a Japanese Multinational corporation, multinational Conglomerate (company), conglomerate headquartered in Tokyo, Japan, operating in the areas of photography, optics, Office supplies, office and Biomedical engine ...
both switched to
xD. It did not find as much support in
PDAs,
MP3 player
A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, battery-powered devices ...
s, or
pager
A pager, also known as a beeper or bleeper, is a Wireless communication, wireless telecommunications device that receives and displays Alphanumericals, alphanumeric or voice messages. One-way pagers can only receive messages, while response p ...
s as some other formats, especially in North America and Europe, though there was still significant use.
SmartMedia cards larger than 128
MB were never released, although there were rumors of a 256 MB card being planned. Technical specifications for the memory size were released, and the 256 MB cards were even advertised in some places. Some older devices cannot support cards larger than 16 or sometimes 32
MB without a firmware update, if at all.

SmartMedia cards came in two formats 5 V and the more modern 3.3 V (sometimes marked 3 V) named for their main supply voltages. The packaging was nearly identical, except for the reversed placement of the notched corner. Many older SmartMedia devices only support 5 V SmartMedia cards, whereas many newer devices only support 3.3 V cards. In order to protect 3.3 V cards from being damaged in 5 V-only devices, the card reader should have some mechanical provision (such as detecting the type of notch) to disallow insertion of an unsupported type of card. Some low-cost 5 V-only card readers do not operate this way, and inserting a 3.3 V card into such a 5 V-only reader will result in permanent damage to the card. Dual-voltage card readers are highly recommended.
There is an oversized xD-to-SmartMedia adapter that allows xD cards to use a SmartMedia port, but it does not fit entirely inside a SmartMedia slot. There is a limit on the capacity of the xD card when used in such adapters (sometimes 128 MB or 256 MB), and the device is subject to the restrictions of the SmartMedia reader as well.
SmartMedia memory cards are no longer manufactured as of around 2006. There have been no new devices designed for SmartMedia for quite a long time now. Smartmedia cards are still frequently available on eBay mostly in used condition, with new cards coming up from time to time.
Defective SmartMedia cards are known to exist, either having missing pins or having the corner cut on the wrong side. SmartMedia cards were designed to have the top-right corner cut off (pin side up) but some were designed with the top left or bottom right cut off.
Copy protection
Many SmartMedia cards include a little-known copy-protection feature known as "ID". This is why many cards are marked with "ID" beside the capacity. This gave every card a unique identification number for use with copy-protection systems. One of the few implementations of this primitive
DRM system was by the Korean company
Game Park, which used it to protect commercial games for the
GP32 handheld gaming system.
Samsung
Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
's 1999 Yepp Hip-Hop MP3 player also used the feature in order to implement
Secure Digital Music Initiative
Secure Digital Music Initiative (SDMI) was a forum formed in late 1998Leonardo ChiariglioneRiding the Media Bits. Opening content protection chiariglione.org, 2003 ostensibly with the purpose of developing technology and rights management systems ...
DRM.
Write protection
A small circle on one side of the SmartMedia card could be covered with a metallic sticker to make the card read-only unless or until the sticker was removed.
Format errors and data loss
Some SmartMedia cards can reportedly become corrupt and unusable if read or written by some (unspecified) card-reading devices. Affected SmartMedia cards will be unusable, and the camera or device will be unable to format, read or write to the card. Data loss and a change in the capacity that the device displays are also signs of a low-level format corruption or a corrupted CIS (Card Information System).
Specifications

* Mass:
* Size:
* Capacities: 2, 4, 8, 16, 32, 64, 128 MB
* Uses 16-Mbit, 32-Mbit, and 64-Mbit Toshiba TC58-compatible NAND-type
flash memory
Flash memory is an Integrated circuit, electronic Non-volatile memory, non-volatile computer memory storage medium that can be electrically erased and reprogrammed. The two main types of flash memory, NOR flash and NAND flash, are named for t ...
chips
* Flat electrode terminal with 22 pins — (32M & 64M compatible)
* 8-bit
I/O interface (16-bit in some cases)
* Data transfer rate: 2 MB/s
* write cycles
* 10 years storage time without power
* Metallic write-protect sticker
* Compatible with
PCMCIA with an
adapter
* Compatible with CompactFlash Type II with an adapter
* Compatible with 3.5"
floppy drives using
FlashPath adapter
In popular culture
A SmartMedia card, and the
FlashPath adapter, is used as a plot device in the film ''
Colombiana
''Colombiana'' is a 2011 French English-language action thriller film co-written and produced by Luc Besson and directed by Olivier Megaton. The film stars Zoe Saldaña with supporting roles by Michael Vartan, Cliff Curtis, Lennie James, C ...
'' (2011), during the opening scenes set in the mid-1990s. A card is swallowed by the 9-year-old orphaned victim to hide it, then regurgitated.
See also
*
Comparison of memory cards
References
External links
SSFDC News Sitewith PDF document listing news of the 256 MB SmartMedia card technical specifications being released in SmartMedia NEWS 2002.1 NO.1
Olympus Emporium page on xD/SM to PCMCIA adapterSmartMedia format introduction (software considerations)
{{DEFAULTSORT:Smartmedia
Solid-state computer storage media
Toshiba brands
Computer-related introductions in 1995
Discontinued media formats