''Skratch 'N Sniff'' is a nationally

syndicated Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...

American radio program. Hosted by radio imaging producer Malcolm Ryker and DJ Mike Czech, the weekly show mixes

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

and hip-hop music for affiliates across the U.S.,

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

, and

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

History

The show first began on March 9, 2003 at

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

rock station

XETRA-FM XETRA-FM (91.1 MHz), branded as 91X, and sometimes identified as XTRA-FM, is an English-language radio station licensed to Tijuana, Baja California, Mexico. It airs an alternative rock radio format. The studios and offices are on Cornerstone Co ...

(91.1 FM, "91X"). Rock-oriented Ryker had contacted hip-hop DJ Mike Czech, then at San Diego

pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...

station

XHITZ-FM XHITZ-FM (Z90.3) is an English-language Top 40 (CHR) radio station in San Diego-Tijuana, broadcasting at 90.3 MHz. The station is owned by Comunicación XERSA, S.A. de C.V., a Mexican broadcast company. 49 percent of the concessionaire is owned ...

(90.3 FM, "Z90"), with the idea of combining their respective formats in a blended

mashup Mashup may refer to: * Mashup (culture), the rearrangement of spliced parts of musical pieces as part of a subculture * Mashup (education), combining various forms of data and media by a teacher or student in an instructional setting * Mashup (mus ...

show. By 2007, the show was airing on nearly 30

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

and even a few Rock leaning Contemporary hits radio stations;

Westwood One Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...

, the radio network acquired by

Dial Global Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...

, began syndication of ''Skratch 'N Sniff'' that same year. In 2008, the show expanded from one to two hours in most markets.

Compass Media Networks Compass Media Networks is an American radio network. The company launched in January 2009. It is owned by former Westwood One CEO and former COO of Connoisseur Media, Peter Kosann. The company focuses on radio and offers representation and ma ...

took over syndication of ''Skratch 'N Sniff'' in 2012.

Current status

Today the show serves nearly 60 affiliates, including stations in

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

(

WWDC (FM) WWDC (101.1 MHz) is a commercial FM radio station in Maryland, near Washington, D.C. The station is owned by iHeartMedia through licensee iHM Licenses, LLC, and broadcasts an alternative rock radio format. Studios and offices are in Rockville ...

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...

, Atlanta's 105.7 Saturday nights and

Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough Co ...

. In recent years, ''Skratch 'N Sniff'' has also offered limited content to non-market affiliates from the show's annual

Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. ...

special. *http://www.antimusic.com/news/08/oct/28Skratch_N_Sniff_Metallica.shtml *http://www.allaccess.com/net-news/archive/story/31354/westwood-one-offers-halloween-special?ref=search

References

External links

*
Compass Media Networks show page
{{DEFAULTSORT:Skratch 'n sniff American music radio programs Rock music radio programs Hip hop music radio programs