Kylie Cox (born 1998 or 1999), known online as Sketch or TheSketchReal, is an American Twitch streamer and

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

. He is well known for his

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...

, "''What's up, brother?''", which went viral and became a

trend A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse for a short time period. Fads are objects or behaviors th ...

on the short-form video platform

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

in 2024. He was named Best Sports Streamer and nominated for Best Breakout Streamer at the 2024 Streamer Awards.

Early life

Cox was born around 1998 to 1999 in

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

, Texas. Cox attended the Woodlands Christian Academy and played

linebacker Linebacker (LB) is a playing position in gridiron football. Linebackers are members of the defensive team, and typically line up three to five yards behind the line of scrimmage and so back up the defensive linemen. They play closer to the line ...

for the school's

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

team. He went to

Mississippi State University Mississippi State University for Agriculture and Applied Science, commonly known as Mississippi State University (MSU), is a Public university, public land-grant university, land-grant research university in Mississippi State, Mississippi, Un ...

, then transferred to the

University of Oklahoma The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma, United States. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two territories became the ...

Texas State University Texas State University (TXST) is a public university, public research university with its main campus in San Marcos, Texas, United States, and another campus in Round Rock, Texas, Round Rock. Since its establishment in 1899, the university has ...

, and, eventually, Lone Star College before deciding to leave academics. From 2020 to 2023, Cox worked in real estate before his career in gaming.

Online career

2023: Early career

Cox started

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

playing '' Madden NFL 24,'' an

American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...

video game. He then later began dual-streaming on both TikTok and Twitch in July 2023. Later in November 2023, he began publishing his content on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

, posting ''Madden NFL 24'' gameplay and

vlog A vlog (), also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one ta ...

videos.

2024–present: TikTok viral and collaborations

On April 24, 2024, the

Houston Texans The Houston Texans are a professional American football team based in Houston. The Texans compete in the National Football League as a member of the American Football Conference (AFC) AFC South, South division. The team plays its home games at N ...

revealed on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

that Cox would announce one of their

2024 NFL draft The 2024 NFL draft was the 89th annual meeting of National Football League (NFL) franchises to select newly eligible players. The draft was held at Campus Martius Park and Hart Plaza in Detroit on April 25–27, 2024. The draft had an attendanc ...

picks. Later, on April 27, 2024, Cox announced the Houston Texans fourth-round pick, as the Texans selected

Ohio State The Ohio State University (Ohio State or OSU) is a public land-grant research university in Columbus, Ohio, United States. A member of the University System of Ohio, it was founded in 1870. It is one of the largest universities by enrollme ...

's Cade Stover with pick No. 123. In May 2024, Cox participated in the AT&T Annihilator Cup, a livestreamed gaming tournament hosted by

AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...

. In June 2024, Cox appeared alongside other streamers in the official trailer for Fortnite Reload, a new game mode for ''

Fortnite ''Fortnite'' is an online video game and game platform developed by Epic Games and released in 2017. It is available in seven distinct game mode versions that otherwise share the same general gameplay and game engine: '' Fortnite Battle Roy ...

''. In July 2024, Cox was featured in an advertisement video promoting

Sidemen The Sidemen is a British collective consisting of YouTubers, influencers and internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. The group produce videos of various challenges, sketches, and video game c ...

's Best Cereal. On July 13, he appeared in a

MrBeast James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic effor ...

video titled " 50 YouTubers Fight for $1,000,000". In November 2024, he was ranked 14th by

Complex Networks Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, ''Complex'', by fashion designer Marc Eckō. Complex Networks reports on popular and emerging ...

in its list of "The 25 Best Streamers Right Now". Later that month, he was ranked fifth by '' Dexerto'' on its list of "The 10 best Streamers of 2024". In December 2024, he won Best Sports Streamer at the 2024 Streamer Awards and was also nominated for Best Breakout Streamer.

What's up, brother?

''"What's up, brother?"'' was Cox's

, first seen during a

FaceTime FaceTime is a proprietary videotelephony product developed by Apple. FaceTime is available on supported iOS mobile devices running iOS 4 and later and Mac computers that run and later. FaceTime supports any iOS device with a forward-facin ...

call with fellow Twitch streamer and friend, Nicholas Stewart, known as Jynxzi. Stewart called him during a stream, to which Cox replied by saying the line with his index finger pointing up. Cox went viral on TikTok after a trend in which women say Cox's catchphrase, "''What's up, brother?''" to their boyfriends, along with pointing their index finger up to see if they recognized it. The men would either be confused, or respond in Cox's voice, "''What's up, brother!''" or wave their arms and say "''Tuesday, Tuesday.''" The trend has been adopted by lots of professional sports teams, such as the

Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Southwest Division (NBA), Southwest Divisi ...

, the

Tennessee Titans The Tennessee Titans are a professional American football team based in Nashville, Tennessee. The Titans compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. They play the ...

, the Final Four teams in

March Madness The NCAA Division I men's basketball tournament, branded as March Madness, or The Big Dance, is a single-elimination tournament played in the United States to determine the men's college basketball national champion of the NCAA Division I, Di ...

, and the

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

. Some professional sports players were seen doing Cox's celebration, such as Bryce Harper, Johan Rojas, Bo Naylor, Kyle Tucker, and many more. Later in December 2024, Twitch named ''"What's up, brother?"'' the catchphrase of the year in the platform's 2024 recap.

Personal life

Cox currently resides in

, Texas, and is a supporter of the

OnlyFans leak

On July 7, 2024, a YouTuber named Pocketbook posted a 17-minute video titled "The Real Sketch: The Untold Story of Jamie Mar". In the video, Pocketbook claimed that before Cox's streaming career took off, he used to post

OnlyFans OnlyFans is an Internet content subscription service based in London, England. The service is widely known for being popular with sex workers who produce pornography, and also hosts other content creators including athletes, musicians, and com ...

content under the "Jamie Mar" username. The video soon went viral across social media, as the content that Cox participated in features

gay pornography Gay pornography is the representation of Sexual practices between men, sexual activity between males with the primary goal to sexual arousal, sexually arouse its audience. Softcore pornography, Softcore gay pornography also exists; which at o ...

, sparking

homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...

and anti-

sex work Sex work is "the exchange of sexual services, performances, or products for material compensation. It includes activities of direct physical contact between buyers and sellers as well as indirect sexual stimulation". Sex work only refers to volun ...

comments and backlash from a number of individuals. On July 8, 2024, Cox went live on his Twitch channel and confirmed the rumors surrounding his former career path, stating he was going through a rough patch during that time in his life. Cox further explained that the videos were from two years ago, described himself as a "changed" person, and said he was dealing with addiction during that period of his life. Throughout the stream, Cox made multiple jokes in light of the situation, such as stating that he "did not have sexual relations with that man... I'm just kidding, I did, possibly," referencing a

Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...

quote during the

Clinton–Lewinsky scandal The Clinton–Lewinsky scandal was a sex scandal involving Bill Clinton, the president of the United States, and Monica Lewinsky, a White House intern. Their sexual relationship began in 1995—when Clinton was 49 years old and Lewinsky ...

. Multiple other social media personalities and athletes publicly expressed their support towards Cox afterwards.

Charity soccer matches

On June 2, 2024, Cox played as a

goalkeeper In many team sports that involve scoring goal (sport), goals, the goalkeeper (sometimes termed goaltender, netminder, GK, goalie, or keeper) is a designated player charged with directly preventing the opposing team from scoring by blocking or i ...

in a

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

charity match held by British YouTube group Beta Squad and American YouTube group AMP at

Selhurst Park Selhurst Park is a football stadium in Selhurst, in the London Borough of Croydon, England, which is the home ground of Premier League club Crystal Palace. The stadium was designed by Archibald Leitch and opened in 1924. It has hosted interna ...

stadium in London, UK, as part of Team AMP. The event raised money for The Water Project. The match ended in a 6–6 draw after a pitch invasion forced the game to be called off. On March 8, 2025, Cox played as a goalkeeper in the 2025 Sidemen Charity Match, organised by British YouTube group the

, representing YouTube Allstars. The event raised money for BBC Children in Need, Bright Side and M7 Education. The match was played at

Wembley Stadium Wembley Stadium, currently branded as Wembley Stadium connected by EE Limited, EE for sponsorship reasons, is an association football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Sta ...

, London, United Kingdom, in front of a sellout crowd of 90,000. He went on to make a crucial save in the game's

penalty shoot-out The penalty shootout is a method of determining a winner in sports matches that would have otherwise been drawn or tied. The rules for penalty shootouts vary between sports and even different competitions; however, the usual form is similar to pe ...

and was voted

player of the match In team sport, a player of the match award (also known as man of the match or woman of the match) is often given to the most outstanding player in a particular match. This can be a player from either team, although the player is generally chose ...

Awards and nominations

References

External links

* * {{DEFAULTSORT:Sketch American Twitch (service) streamers American gaming YouTubers American YouTube vloggers English-language YouTube channels Gaming-related YouTube channels YouTube channels launched in 2023 American Internet celebrities YouTubers from Houston 1990s births Living people Year of birth uncertain Streamer Award winners Internet memes introduced in 2024