Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) was an English chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of

Alfred Bird & Sons Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products. The product ...

, a company founded by his father

Alfred Bird Alfred Bird (1811 – 15 December 1878) was an English food manufacturer and chemist. He was born in Nympsfield, Gloucestershire, England in 1811Baptised 25 August 1811 in Nympsfield, Gloucester, England. Parents John and Mary. International ...

, the inventor of

baking powder Baking powder is a dry chemical leavening agent, a mixture of a carbonate or bicarbonate and a weak acid. The base and acid are prevented from reacting prematurely by the inclusion of a buffer such as cornstarch. Baking powder is used to increas ...

and the powdered

custard Custard is a variety of culinary preparations based on sweetened milk, cheese, or cream cooked with Eggs as food, egg or egg yolk to thicken it, and sometimes also flour, corn starch, or gelatin. Depending on the recipe, custard may vary in con ...

that bears his name.

Early life and career

Bird was born in

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...

and educated at

King Edward's School, Birmingham King Edward's School (KES) is an independent school (UK), independent day school for boys in the British Public school (UK), public school tradition, located in Edgbaston, Birmingham. Founded by Edward VI of England, King Edward VI in 1552, it ...

. In 1867 he joined his father's company. In 1878 he took full control of the company following the death of his father, and began an ambitious programme of modernisation and expansion. Bird also continued to innovate with new products such as a powdered egg substitute, jelly crystals and tablet jellies. In 1900 Alfred Bird & Sons Ltd became a public limited company. Bird retired as chairman and managing director of the company in 1905. He stood unsuccessfully as the Unionist candidate on

Wednesbury Wednesbury ( ) is a market town in the Sandwell district, in the county of the West Midlands (county), West Midlands, England; it was historically in Staffordshire. It is located near the source of the River Tame, West Midlands, River Tame and ...

at the

1906 general election The following elections occurred in the year 1906. Asia * 1906 Persian legislative election Europe * 1906 Belgian general election * 1906 Croatian parliamentary election * Denmark ** 1906 Danish Folketing election ** 1906 Danish Landsting e ...

, and at the

January 1910 general election The January 1910 UK general election was held from 15 January to 10 February 1910. Called amid a constitutional crisis after the Conservative-dominated House of Lords rejected the People's Budget, the Liberal government, seeking a mandate, los ...

he was elected as the Member of Parliament (MP) for Wolverhampton West, a seat which he held until his death. He was

knighted A knight is a person granted an honorary title of a knighthood by a head of state (including the pope) or representative for service to the monarch, the church, or the country, especially in a military capacity. The concept of a knighthood ...

in the

1920 New Year Honours The New Year Honours 1920 were appointments by King George V to various orders and honours to reward and highlight good works by members of the British Empire. They were published on 1 January 1920 and 30 March 1920 (referred to as the 1920 civi ...

for his services to the reorganisation of Overseas Officers' Clubs and to discharged servicemen and old age pensioners and created a

baronet A baronet ( or ; abbreviated Bart or Bt) or the female equivalent, a baronetess (, , or ; abbreviation Btss), is the holder of a baronetcy, a hereditary title awarded by the British Crown. The title of baronet is mentioned as early as the 14th ...

, of

Solihull Solihull ( ) is a market town and the administrative centre of the Metropolitan Borough of Solihull, in the West Midlands (county), West Midlands, England. Solihull is situated on the River Blythe in the Arden, Warwickshire, Forest of Arden ar ...

in the

County of Warwick Warwickshire (; abbreviated Warks) is a ceremonial county in the West Midlands of England. It is bordered by Staffordshire and Leicestershire to the north, Northamptonshire to the east, Oxfordshire and Gloucestershire to the south, and Worcest ...

, in the

1922 New Year Honours The New Year Honours 1922 were appointments by King George V to various orders and honours to reward and highlight good works by members of the British Empire. They were published on 30 December 1921. The recipients of honours are displayed her ...

for his patronage of art and for donating paintings to the

Houses of Parliament The Palace of Westminster is the meeting place of the Parliament of the United Kingdom and is located in London, England. It is commonly called the Houses of Parliament after the House of Commons and the House of Lords, the two legislative ch ...

. However, he died a few days after the Letters Patent were issued for his baronetcy.

Death

Alfred Frederick Bird died on 7 February 1922, aged 72, shortly after being run over by a motorist in

Piccadilly Piccadilly () is a road in the City of Westminster, London, England, to the south of Mayfair, between Hyde Park Corner in the west and Piccadilly Circus in the east. It is part of the A4 road (England), A4 road that connects central London to ...

, London. He was succeeded in the baronetcy by his eldest son

Robert The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of ''Hrōþ, Hruod'' () "fame, glory, honour, prais ...

, who also won the March 1922 by-election to succeed him as MP for Wolverhampton West.

Acquisition

The company continued as a family-run business until 1947, when the American company

General Foods Corporation General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after severa ...

acquired control of the company. Birds remains to this day a major food brand, although its products are no longer made in Birmingham.

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia (food), Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, J. Lyons ...

assumed ownership of the brand in the mid-2000s.

Burial

Alfred Frederick Bird is interred in a large family vault within the grounds of Robin Hood Cemetery, Streetsbrook Road, Shirley,

Notes

References

Oxford Dictionary of National Biography The ''Dictionary of National Biography'' (''DNB'') is a standard work of reference on notable figures from History of the British Isles, British history, published since 1885. The updated ''Oxford Dictionary of National Biography'' (''ODNB'') ...

: Bird, Alfred Frederick by T.A.B.Corley * *

External links

* {{DEFAULTSORT:Bird, Alfred Frederick 1849 births 1922 deaths English businesspeople Scientists from Birmingham, West Midlands Politicians from Birmingham, West Midlands Baronets in the Baronetage of the United Kingdom Knights Bachelor Conservative Party (UK) MPs for English constituencies UK MPs 1910 UK MPs 1910–1918 UK MPs 1918–1922 Road incident deaths in London Pedestrian road incident deaths