Wirefly is a cell phone plans and smartphone comparison website. Before being relaunched in May 2014, Wirefly was an online retailer of wireless services and devices operated by parent company Simplexity. Wirefly was headquartered in

Reston, Virginia Reston is a census-designated place in Fairfax County, Virginia, United States, and a principal city of both Northern Virginia and the Washington metropolitan area. As of the 2020 U.S. census, Reston's population was 63,226. Founded in 1964, Rest ...

and maintained technology and operations centers in

Largo, Maryland Largo () is an unincorporated area and census-designated place in Prince George's County, Maryland, Prince George's County, Maryland, United States. The population was 11,605 at the 2020 United States census, 2020 census. Largo is located just ...

. Wirefly also operated a

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channel, which provides video reviews and comparisons of hot products.

History

Simplexity assumed control of Wirefly.com in November 2007, after purchasing the assets of InPhonic in 2006.

Inphonic InPhonic Inc was an American company which sold wireless services and devices online, both through its own electronic commerce sites and through private labeled websites it created and managed for online retailers. The company was headquartered i ...

had filed a voluntary petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code. The filings were made in the U.S. Bankruptcy Court for the District of Delaware, and

NASDAQ The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

later

delisted In corporate finance, a listing refers to the company's shares being on the list (or board) of stock that are publicly listed. Some stock exchanges allow shares of a foreign company to be listed and may allow dual listing, subject to conditions. ...

the company's

stock Stocks (also capital stock, or sometimes interchangeably, shares) consist of all the Share (finance), shares by which ownership of a corporation or company is divided. A single share of the stock means fractional ownership of the corporatio ...

. Many of Inphonic's assets, including its

electronic commerce E-commerce (electronic commerce) refers to Commerce, commercial activities including the electronic buying or selling Goods and services, products and services which are conducted on online platforms or over the Internet. E-commerce draws on tec ...

operations and its Wirefly.com website, were subsequently sold to private investors who used those assets to launch the company Simplexity in January 2008. On March 12, 2014, Wirefly closed down, and is in Chapter 11 bankruptcy. Wirefly was relaunched in May 2014. As of April 2014, the Simplexity assets (excluding the Wirefly.com domain name) have been approved for sale to Wal-Mart for approximately US$10 million.

Reception

Wirefly has received a number of Internet awards, including ''Forbes'' magazine's "Best of the Web" for 2004 and Keynote Systems' "Best In Overall Customer Experience" in 2005. Wirefly's video reviews and comparisons of hot products on

have received more than 5.5 million views. This channel held a Global Rank of 6,935,491 on Alexa.com as of July 29, 2013.

References

{{Reflist

External links

Wirefly.com official websiteWirefly's YouTube channel
Consumer electronics retailers of the United States