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In
typography Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typogra ...
, text or font in all caps (short for "all capitals") contains
capital letter Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally '' minuscule'') in the written representation of certain languages. The writing system ...
s without any lowercase letters. For example: All-caps text can be seen in legal documents,
advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
s, newspaper
headline The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when incre ...
s, and the titles on book covers. Short strings of words in capital letters appear bolder and "louder" than mixed case, and this is sometimes referred to as "screaming" or "shouting". All caps can also be used to indicate that a given word is an
acronym An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial Letter (alphabet), letter of each wor ...
. Studies have been conducted on the readability and legibility of all caps text. Scientific testing from the 20th century onward has generally indicated that all caps text is less legible and readable than lower-case text. In addition, switching to all caps may make text appear hectoring and obnoxious for cultural reasons, since all-capitals is often used in transcribed speech to indicate that the speaker is shouting. All-caps text is common in comic books, as well as on older teleprinter and radio transmission systems, which often do not indicate letter case at all. In professional documents, a commonly preferred alternative to all caps text is the use of
small caps In typography, small caps (short for small capitals) are grapheme, characters typeset with glyphs that resemble uppercase letters but reduced in height and weight close to the surrounding lowercase letters or text figures. Small caps are used i ...
to emphasise key names or acronyms (for example, ), or the use of ''italics'' or (more rarely) bold. In addition, if all caps must be used it is customary to slightly widen the spacing between the letters, by around 10 per cent of the point height. This practice is known as tracking or letterspacing. Some digital fonts contain alternative spacing metrics for this purpose.


Association with shouting or yelling

Messages completely in capital letters are often equated on
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
to
shouting A scream is a loud/hard vocalization in which air is passed through the vocal cords with greater force than is used in regular or close-distance vocalisation. This can be performed by any creature possessing lungs, including humans. A scream i ...
and other impolite or argumentative behaviors. This became a mainstream interpretation with the advent of networked computers, from the 1980s onward. However, a similar interpretation was already evidenced by written sources that predated the computing era, in some cases by at least a century, and the textual display of shouting or emphasis was still not a settled matter by 1984. The following sources may be relevant to the history of all caps: :* The 17 April 1856 edition of the ''Yorkville Enquirer'' (South Carolina) uses the expression "This time he shouted it out in capital letters." :* The 1880 book ''The Standard speaker and elocutionist'' has a section titled "SHOUTING STYLE", which states that "This will be seldom needed throughout an entire piece, but wherever the words imply calling, or commanding, it will be in keeping with the words to employ it. As examples note the following selections marked in CAPITAL letters as the appropriate place for shouting emphasis." A large number of literature examples are then given where all caps has been used to represent shouting. :* The 6 September 1958 edition of ''Bookseller: The Organ of the Book Trade'' describes writing in lower-case "rather than shouting with all caps. The effect is pleasing to anybody in a contemplative mood." :* A 2014 article on
netiquette Etiquette in technology, colloquially referred to as netiquette, is a term used to refer to the unofficial code of policies that encourage good behavior on the Internet which is used to regulate respect and polite behavior on social media platforms ...
(online etiquette) in '' New Republic'', titled "How Capital Letters Became Internet Code for Yelling", states that: ::* According to Professor Paul Luna (of the
University of Reading The University of Reading is a public research university in Reading, Berkshire, England. It was founded in 1892 as the University Extension College, Reading, an extension college of Christchurch College, Oxford, and became University College, ...
's department of typography and graphic communication), all caps has been used "to convey grandeur, pomposity, or aesthetic seriousness for thousands of years", and for many years to express anger or shouting in print. Examples are cited such as pianist
Philippa Schuyler Philippa Duke Schuyler (; August 2, 1931 – May 9, 1967) was an American concert pianist, composer, author, and journalist. A child prodigy, she was the daughter of black journalist George Schuyler and Josephine Schuyler, a white Texan heiress. ...
's 1940s biography titled "Composition in Black and White", which used all-caps to "yell", and
Robert Moses Robert Moses (December 18, 1888 – July 29, 1981) was an American urban planner and public official who worked in the New York metropolitan area during the early to mid-20th century. Moses is regarded as one of the most powerful and influentia ...
, who in the 1970s used all caps to "convey rage" at a draft of a book. ::* Online
newsgroup A Usenet newsgroup is a repository usually within the Usenet system for messages posted from users in different locations using the Internet. They are not only discussion groups or conversations, but also a repository to publish articles, start ...
s and
bulletin board A bulletin board (pinboard, pin board, noticeboard, or notice board in British English) is a surface intended for the posting of public messages, for example, to advertise items wanted or for sale, announce events, or provide information. ...
posts from around 1984 show that a user still needed to explain that "if it's in caps i'm trying to YELL", or that "Capitalizing whole words gives the impression that you're shouting". Another summed up that there seemed to be a developing consensus that emphasis was given to words via all caps, or by surrounding them with asterisks.


Usage


Print media

Before the development of lower-case letters in the 8th century, texts in the
Latin alphabet The Latin alphabet, also known as the Roman alphabet, is the collection of letters originally used by the Ancient Rome, ancient Romans to write the Latin language. Largely unaltered except several letters splitting—i.e. from , and from � ...
were written in a single case, which is now considered to be capital letters. Text in all caps is not widely used in body copy. The main exception to this is the so-called
fine print Fine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service. The larger print that is us ...
in legal documents. Capital letters have been widely used in printed headlines from the early days of newspapers until the 1950s. In the 1990s, more than three-quarters of newspapers in the western world used lower-case letters in headline text. Discussion regarding the use of all caps for headlines centers on the greater emphasis offered by all caps versus the greater legibility offered by lower-case letters. Colin Wheildon conducted a scientific study with 224 readers who analyzed various headline styles and concluded that "Headlines set in capital letters are significantly less legible than those set in lower case."


Computing

All caps typography was common on teletype machines, such as those used by police departments, news, and the United States' then-called
Weather Bureau The National Weather Service (NWS) is an agency of the United States federal government that is tasked with providing weather forecasts, warnings of hazardous weather, and other weather-related products to organizations and the public for the ...
, as well as early computers, such as certain early
Apple II Apple II ("apple Roman numerals, two", stylized as Apple ][) is a series of microcomputers manufactured by Apple Computer, Inc. from 1977 to 1993. The Apple II (original), original Apple II model, which gave the series its name, was designed ...
models and the ZX81, which had a limited support for lower-case text. This changed as full support of ASCII became standard, allowing lower-case characters. Some Soviet computers, such as Radio-86RK, Vector-06C, Agat-7, use 7-bit
character encoding Character encoding is the process of assigning numbers to graphical character (computing), characters, especially the written characters of human language, allowing them to be stored, transmitted, and transformed using computers. The numerical v ...
called KOI-7N2, where capital Russian letters replace lower-case Latin letters in the ASCII table, so can display both alphabets, but all caps only. Mikrosha is switchable to KOI-7N1, in this mode, it can display both caps and lower-case, but in Russian only. Other Soviet computers, such as BK0010, MK 85,
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloo ...
and Agat-9, use 8-bit encoding called
KOI-8 KOI-8 (КОИ-8) is an 8-bit character set standardized in GOST 19768-74. Маркелова Л. Н. Эксплуатация программоуправляемой вычислительной машины «Искра 226». — М.: М� ...
, they can display both Russian and Latin letters in caps and lower-case. Many, but not all, NES games use all caps because of tile graphics, where charset and tiles share the same ROM. Game designers often choose to have less characters in favor of more tiles. With the advent of the
bulletin board system A bulletin board system (BBS), also called a computer bulletin board service (CBBS), is a computer server running list of BBS software, software that allows users to connect to the system using a terminal program. Once logged in, the user perfor ...
, or BBS, and later the Internet, typing messages in all caps commonly became closely identified with "shouting" or
attention-seeking Attention seeking behavior is to act in a way that is likely to elicit attention. Attention seeking behavior as a pathological personality trait is defined in the DSM-5 as "engaging in behavior designed to attract notice and to make oneself the fo ...
behavior, and may be considered rude. Its equivalence to shouting traces back to at least 1984 and before the Internet, back to printed typography usage of all capitals to mean shouting. For this reason,
etiquette Etiquette ( /ˈɛtikɛt, -kɪt/) can be defined as a set of norms of personal behavior in polite society, usually occurring in the form of an ethical code of the expected and accepted social behaviors that accord with the conventions and ...
generally discourages the use of all caps when posting messages online. While all caps can be used as an alternative to rich-text "bolding" for a single word or phrase, to express emphasis, repeated use of all caps can be considered "shouting" or irritating. Some aspects of Microsoft's
Metro design language Microsoft Design Language (or MDL), previously known as Metro, is a design language created by Microsoft. This design language is focused on typography and simplified icons, absence of clutter, increased content to chrome ratio ("content bef ...
involve the use of all caps headings and titles. This has received particular attention when
menu In a restaurant, the menu is a list of food and beverages offered to the customer. A menu may be à la carte – which presents a list of options from which customers choose, often with prices shown – or table d'hôte, in which case a pre-est ...
and
ribbon A ribbon or riband is a thin band of material, typically cloth but also plastic or sometimes metal, used primarily as decorative binding and tying. Cloth ribbons are made of natural materials such as silk, cotton, and jute and of synthetic mate ...
titles appeared in all caps in
Visual Studio 2012 Visual Studio is an integrated development environment (IDE) developed by Microsoft. It is used to develop computer programs including web site, websites, web apps, web services and mobile apps. Visual Studio uses Microsoft software development ...
and Office 2013, respectively. Critics have compared this to a computer program shouting at its user. Information technology journalist Lee Hutchinson described Microsoft's using the practice as "LITERALLY TERRIBLE ... tdoesn't so much violate OS X's design conventions as it does take them out behind the shed, pour gasoline on them, and set them on fire." In programming, writing in all caps (possibly with
underscore An underscore or underline is a line drawn under a segment of text. In proofreading, underscoring is a convention that says "set this text in italic type", traditionally used on manuscript or typescript as an instruction to the printer. Its ...
s replacing spaces) is an identifier
naming convention A naming convention is a convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhatta ...
in many
programming language A programming language is a system of notation for writing computer programs. Programming languages are described in terms of their Syntax (programming languages), syntax (form) and semantics (computer science), semantics (meaning), usually def ...
s that symbolizes that the given identifier represents a constant.


Surnames

A practice exists (most commonly in
Francophone The Francophonie or Francophone world is the whole body of people and organisations around the world who use the French language regularly for private or public purposes. The term was coined by Onésime Reclus in 1880 and became important a ...
countries) of distinguishing the
surname In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give ...
from the rest of a
personal name A personal name, full name or prosoponym (from Ancient Greek ''prósōpon'' – person, and ''onoma'' –name) is the set of names by which an individual person or animal is known. When taken together as a word-group, they all relate to that on ...
by stylizing the surname only in all caps. This practice is also common among Japanese, when names are spelled using Roman letters.


Military communication

In April 2013, the U.S. Navy moved away from an all caps-based messaging system, which was begun with 1850s-era teleprinters that had only uppercase letters. The switch to mixed-case communications was estimated to save the Navy $20 million a year and is compliant with current Internet protocol.Payne, Ed
"U.S. Navy adjusts to the times; ditches its ALL CAPS message format"
(), ''The Washington Post'', 13 June 2013.


Contract law

An antiquated practice that still remains in use, especially by older American lawyers who grew up before the arrival of computers, is to use all caps text for text that is legally required to be emphasised and clearly readable. The practice dates to the period of typewriters, which generally did not offer bold text, small capitals, or the opportunity to add marginal notes emphasising key points. Legal writing expert
Bryan A. Garner Bryan Andrew Garner (born November 17, 1958) is an American legal scholar and lexicographer. He has written more than two dozen books about English usage and style such as ''Garner's Modern English Usage'' for a general audience, and others for l ...
has described the practice as "ghastly". A 2020 study found that all-caps in legal texts is ineffective and is, in fact, harmful to older readers. In 2002, a US court spoke out against the practice, ruling that simply making text all-capitals has no bearing on whether it is clear and easily readable:


Pop culture

Certain musicians—such as
Marina A marina (from Spanish , Portuguese and Italian : "related to the sea") is a dock or basin with moorings and supplies for yachts and small boats. A marina differs from a port in that a marina does not handle large passenger ships or cargo ...
, Finneas, who are both known mononymously, and MF DOOM—as well as some bands such as
Haim Haim can be a first name or surname originating in Hebrew or derived from the Old German name Haimo. Etymology Hebrew Chayyim ( ', Classical Hebrew: , Israeli Hebrew: ), also transcribed ''Haim, Hayim, Chayim'', or ''Chaim'' (English pronunciat ...
and
Kiss A kiss is the touching or pressing of one's lips against another person, animal or object. Cultural connotations of kissing vary widely; depending on the culture and context, a kiss can express sentiments of love, passion, romance, sex ...
—have their names stylised in all caps. Additionally, it is common for bands with vowelless names (a process colourfully known as " disemvoweling") to use all caps, with prominent examples including STRFKR, MSTRKRFT,
PWR BTTM Pwr Bttm (disemvoweling of Power Bottom), stylized PWR BTTM, was an American queer punk duo formed in 2013 at Bard College by Ben Hopkins and Liv Bruce. The duo's debut album, ''Ugly Cherries'', was released in 2015. Their second studio album, ...
, SBTRKT, JPNSGRLS (now known as Hotel Mira), BLK JKS, MNDR, and DWNTWN.


Readability

Miles Tinker Miles Albert Tinker (August 22, 1893 – March 4, 1977) was an American author. He is "an internationally recognized authority on legibility of print" who published the results of some of the most comprehensive studies on the legibility of print ev ...
, renowned for his landmark work, ''Legibility of Print'', performed scientific studies on the
legibility Legibility is the ease with which a reader can decode symbols. In addition to written language, it can also refer to behaviour or architecture, for example. From the perspective of communication research, it can be described as a measure of the p ...
and
readability Readability is the ease with which a reader can understand a written text. The concept exists in both natural language and programming languages though in different forms. In natural language, the readability of text depends on its content ( ...
of all-capital print. His findings were as follows: According to Tinker, "As early as 1914, Starch reported that material set in Roman lower case was read somewhat faster than similar material printed in all capitals." Another study in 1928 showed that "all-capital text was read 11.8 percent slower than lower case, or approximately 38 words per minute slower", and that "nine-tenths of adult readers consider lower case more legible than all capitals".Miles Tinker, ''Bases for Effective Reading'', 1965, Minneapolis, Lund Press. p. 136. A 1955 study by Miles Tinker showed that "all-capital text retarded speed of reading from 9.5 to 19.0 percent for the 5 and 10-minute time limits, and 13.9 percent for the whole 20-minute period". Tinker concluded that, "Obviously, all-capital printing slows reading to a marked degree in comparison with Roman lower case." Tinker provides the following explanations for why all capital printing is more difficult to read: All caps text should be eliminated from most forms of composition, according to Tinker: Colin Wheildon stated that there is an "apparent consensus" that lower-case text is more legible, but that some editors continue to use all caps in text regardless. In his studies of all caps in
headline The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when incre ...
s, he states that, "Editors who favor capitals claim that they give greater emphasis. Those who prefer lower case claim their preferences gives greater legibility." Wheildon, who informs us that "When a person reads a line of type, the eye recognizes letters by the shapes of their upper halves", asserts that recognizing words in all caps "becomes a task instead of a natural process". His conclusions, based on scientific testing in 1982–1990, are: "Headlines set in capital letters are significantly less legible than those set in lower case." John Ryder, in the ''Case for Legibility'', stated that "Printing with capital letters can be done sufficiently well to arouse interest and, with short lines, reading at a slowed speed is possible – but in principle too many factors of low legibility are involved." Other critics are of the opinion that all caps letters in text are often "too tightly packed against each other".


Ambiguities

Besides the aforementioned speed of reading, all caps is prone to character-based ambiguities. Namely, the upper-case letters are globally simpler than their lower-case counterpart. For example, they lack ascenders and
descender In typography and handwriting, a descender is the portion of a grapheme that extends below the Baseline (typography), baseline of a typeface, font. For example, in the letter ''y'', the descender is the "tail", or that portion of the diagonal li ...
s. Since they are built from fewer positional and building elements (e.g. a smaller grid pertaining to minimalist digital fonts), they are more fragile to small changes. These variations, generally involuntary but sometimes induced on purpose, are caused by a misinterpretation (the information is transferred) or by a deterioration (the data is lost, in the analysis wording). They can occur horizontally and/or vertically, while misreading (without this extra effort or time), or during a delicate scanning of characters (from a damaged image that needs further contextual text correction). Depending on the
typeface A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...
, these similarities accidentally create various duplicates (even quite briefly and without realizing it when reading). E.g. H/A, F/E or I/T by adding a bar; P/R, O/Q, even C/G from similar errors; V/U, D/O, even B/S while rounding the shape; and more deformations implying mixings. Adding digits in all caps styled texts may multiply these confusions, which is one aim of
Leet Leet (or "1337"), also known as eleet or leetspeak, or simply hacker speech, is a system of modified spellings used primarily on the Internet. It often uses character replacements in ways that play on the similarity of their glyphs via refle ...
(intentional pseudo duplicates) and can provide simple means of concealing messages (often numbers).


See also

* Caps Lock *
Camel case The writing format camel case (sometimes stylized autological, autologically as camelCase or CamelCase, also known as camel caps or more formally as medial capitals) is the practice of writing phrases without spaces or punctuation and with cap ...
*
Letter case Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally '' minuscule'') in the written representation of certain languages. The writing system ...
*
Roman square capitals Roman square capitals, also called ''capitalis monumentalis'', inscriptional capitals, elegant capitals and ''capitalis quadrata'', are an ancient Roman form of writing, and the basis for modern capital letters. Square capitals are characterized ...
*
Shift key The Shift key is a modifier key on a alphanumeric keyboard, keyboard, used to type majuscule, capital letters and other alternate "upper" characters. There are typically two Shift keys, on the left and right sides of the row below the home row. T ...
*
Small caps In typography, small caps (short for small capitals) are grapheme, characters typeset with glyphs that resemble uppercase letters but reduced in height and weight close to the surrounding lowercase letters or text figures. Small caps are used i ...
*
Unicase A unicase or unicameral alphabet is a writing script that has no separate cases for its letters. Arabic, Brahmic scripts like Telugu, Kannada, Malayalam, Tamil and Devanagari, Hebrew, Iberian, Georgian, Chinese, Syriac, Thai and Hangul ar ...
*
Uncial script Uncial is a majuscule script (written entirely in capital letters) commonly used from the 4th to 8th centuries AD by Latin and Greek scribes. Uncial letters were used to write Greek and Latin, as well as Gothic, and are the current style for ...


References


External links


All caps
– Practical Typography
All Caps Converter
{{DEFAULTSORT:All Caps Typography Typesetting Capitalization