Connexity Inc. is a privately held Los Angeles operator of shopping web sites, including Shopzilla.com. Originally started as
comparison shopping website
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare pr ...
Bizrate.com, the company changed its name to Shopzilla in 2004, and changed again to Connexity in 2014.
Connexity operates websites serving consumers and retailers in the U.S., UK, French and German markets. The company is headquartered in
West Los Angeles
West Los Angeles is an area within the city of Los Angeles, California, United States. The residential and commercial neighborhood is divided by the Interstate 405 freeway, and each side is sometimes treated as a distinct neighborhood, mapped ...
, CA.
History
Originally founded as Bizrate.com, the company changed its name to Shopzilla in 2004.
In June 2005, Shopzilla was acquired by The
E. W. Scripps Company
The E. W. Scripps Company, also known as Scripps, is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglom ...
for $525 million
and was part of its interactive media division.
In June 2011, Scripps sold Shopzilla to strategic private equity
Symphony Technology Group
STG Partners, LLC (STG) is an American private equity firm and based in Menlo Park, California. Its predecessor, Symphony Technology Group ("Symphony") was founded in 2002Dorbian, Iris (July 1, 2024) STG Rising: Hailing the Newcomer on the 100. ...
for $165M. In September 2014, Shopzilla rebranded as Connexity.
In December, Connexity bought fellow price comparison shopping company Become.com.
In June 2015, it announced it had purchased
PriceGrabber, Inc. for an undisclosed amount. In 2016, Connexity sold its division,
Bizrate Insights, to
Time Inc.
Time Inc. (also referred to as Time & Life, Inc. later on, after their two onetime flagship magazine publications) was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New ...
In September 2021, Connexity was acquired by
Taboola
Taboola, Inc. is a Public company, publicly traded advertising and technology company headquartered in New York City. It provides "content recommendation" adverts on its partner websites.
History
Taboola was founded in 2007 by Adam Singolda. The ...
.
References
{{reflist, 30em
External links
Official siteShopzilla.com comparison shopping siteShopzilla Jason Hall interview
Comparison shopping websites