''Shark Tank'' is an American business
reality television series
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
that premiered on August 9, 2009, on
ABC.
[Hibberd, James (May 10, 2012)]
Dancing,' 'Bachelor,' and a bigger 'Shark Tank' returning to ABC"
(). Insider TV. Retrieved June 24, 2012. The show is the American franchise of the international format ''
Dragons' Den'', a British TV series, which itself is a remake of the Japanese TV show The Tigers of Money. It shows
entrepreneurs
Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.
An entreprene ...
making business presentations to a panel of five
angel investors
An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible debt ...
(providers of
venture capital
Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
to early stage
start-up
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend ...
s) called "Sharks" on the program, who decide whether to invest in their companies.
The series has been a
ratings success in its
time slot, winning the
Primetime Emmy Award for Outstanding Structured Reality Program five times (2014–2017 and 2024).
Premise
The show features a panel of investors called "sharks," who decide whether to invest as entrepreneurs make business presentations on their company or product.
[Adalian, Josef (February 13, 2008)]
"Sony, Burnett dive into 'Shark Tank'"
. '' Variety'', "a version of the Japanese reality format". The sharks often find weaknesses and faults in an entrepreneur's product, business model or valuation of their company.
Some of the investors are usually kindhearted and try to soften the impact of rejection, like panel member
Barbara Corcoran, while others such as
Kevin O'Leary can be "brutal" and might show "no patience even for tales of hardship".
The sharks are paid as cast stars of the show, but a disclaimer at the start of each episode states the money they invest is their own. The same disclaimer also states that no offer of investment is being made to the viewer. The entrepreneur can make a
handshake deal (
gentleman's agreement) on the show if a panel member is interested. However, if all of the panel members opt out, the entrepreneur leaves empty-handed.
The show is said to portray "the drama of pitch meetings and the interaction between the entrepreneurs and tycoons".
A pitch of around 45 minutes by a contestant is edited to about 11 minutes. As of 2018, approximately 35,000 to 40,000 entrepreneurs apply each season with about 1,000 advancing to the next step, 150 getting to pitch the sharks, and fewer than 100 making it on the air; most episodes contain four pitches per broadcast hour.
Post-show
Shark cast member Kevin O'Leary believes about 20% of the handshake deals made on the show are never executed
due to the investors'
due diligence
Due diligence is the investigation or exercise of care that a reasonable business or person is normally expected to take before entering into an agreement or contract with another party or an act with a certain standard of care.
Due diligence ...
process following the handshake deal, which includes product testing and examining the contestants' business and personal financials.
Fellow shark
Robert Herjavec believes that about 90% of those withdrawals come from the entrepreneur, in some cases due to only appearing on the program for publicity.
The show is often responsible for what has become known as the ''Shark Tank'' effect. Simply appearing on the show, even without getting an offer, has the potential to significantly boost sales for companies. Some entrepreneurs have reported 10- to 20-fold increases in daily revenues after the show's airing.
Cast
Sharks
Two of the show's longstanding sharks,
Robert Herjavec and
Kevin O'Leary, are Canadian entrepreneurs who had previously appeared on the Canadian version of the series titled ''
Dragons' Den''. Since 2023, Herjavec also appears on the
Australian version of ''Shark Tank''.
Notable companies
Some notable companies that have appeared on ''Shark Tank'' include:
*
Bombas
*
Breathometer
Breathometer was a Gadget, device that claimed to measure someone's blood alcohol content (like a Breathalyzer) using their iOS and Android (operating system), Android smartphones. However, the app proved unreliable, and was shut down by the Feder ...
*
Coffee Meets Bagel
*Doorbot, now known as
Ring
(The) Ring(s) may refer to:
* Ring (jewellery), a round band, usually made of metal, worn as ornamental jewelry
* To make a sound with a bell, and the sound made by a bell
Arts, entertainment, and media Film and TV
* ''The Ring'' (franchise), a ...
(acquired by
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
) – first entrepreneur to appear as a (Guest) Shark
*
Kodiak Cakes (did not reach a deal)
*
Scan (acquired by
Snapchat
Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...
)
*
Scrub Daddy
*
Groove Book (acquired by
Shutterfly)
*
Talbott Teas (acquired by
Jamba Juice
Jamba, formerly known as Jamba Juice, is an American quick-service restaurant and juice bar chain that sells blended fruit and vegetable juices, smoothies, and other food products. The first Jamba location, originally named Juice Club, opened ...
)
*
Manscaped
*
Plated
Plating is a finishing process in which a metal is deposited on a surface. Plating has been done for hundreds of years; it is also critical for modern technology. Plating is used to decorate objects, for corrosion inhibition, to improve solderab ...
(acquired by
Albertsons
Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho.
With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...
)
*Mr. Tod's Pies - first product featured on Shark Tank on August 9, 2009
Due to show popularity, companies have falsely advertised that they've appeared on ''Shark Tank''
when the air rate is 0.22% (88 aired of 40,000 applicants for 2018 season).
A full list of companies that actually appeared on ''Shark Tank'' can be found on ABC's website,
with cult following websites such as AllSharkTankProducts.com, SharkTankContestant.com, Sharkalytics.com, SharkTankTales.com, and SharkTankSpotlight.com documenting details and products for all companies, and Gazette Review documenting episode recaps and updates on what happened "after ''Shark Tank''".
Episodes
''Shark Tank''s sixteenth season premiered on October 18, 2024.
Timeline
Early seasons (2009–2013)
''Shark Tank'' premiered in August 2009 and aired 14 episodes through January 2010. In August, it was renewed for a second season.
Season 2 premiered with a "sneak peek" episode on Sunday, March 20, 2011, before resuming its regular Friday night time slot on March 25, 2011. Season 2 had 9 episodes, 5 of them featuring new panel members. Comedian
Jeff Foxworthy and Mark Cuban replaced panel member
Kevin Harrington in those episodes. In season 2, Kevin O'Leary, Barbara Corcoran, Daymond John, and Robert Herjavec appeared in all nine episodes; Harrington appeared in four, Cuban in three, and Foxworthy in two.
''Shark Tank'' third season premiered in January 2012. From the third season, Kevin Harrington was replaced by
Mark Cuban
Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...
, while the "queen of QVC"
Lori Greiner replaced Barbara Corcoran on 4 episodes.
Kevin O'Leary,
Daymond John,
Robert Herjavec, and
Mark Cuban
Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...
appeared in all 15 episodes of season three. In February, ABC ordered two additional episodes for season 3 using unaired footage, which brought the season's episode total to 15.
On May 10, 2012, ''Shark Tank'' was renewed for a fourth season consisting of 26 episodes.
This is the first time the series received a full season order. Filming began on June 30, 2012. According to
TV Guide
TV Guide is an American digital media
In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, vi ...
, as of December 2012, the show's panel members had invested $12.4 million in the business opportunities presented to them during that season.
[Battaglio, Stephen (December 3, 2012) "''Shark'' Attacks Prime Time!". '']TV Guide
TV Guide is an American digital media
In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, vi ...
''. pp. 4–5
In 2013, ABC renewed the show for a fifth season.
Season 5 premiered on September 20, 2013.
In October 2013, ABC ordered an additional two episodes for the season. In December 2013, ABC ordered another four episodes, bringing the season order to 29 episodes.
Steve Tisch and
John Paul DeJoria were added as panel members.
CNBC syndication (2013–2015)
In 2013,
CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
licensed exclusive off-network cable rights for the series from ABC.
["CNBC Licenses Off-Network Cable Rights to 'Shark Tank' from Disney-ABC Television Group"](_blank)
. CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
. October 1, 2013 In May 2014, ABC announced a sixth season starting in September 2014. The series began its syndication run on CNBC on December 30, 2013.
The seventh season of the show premiered on September 25, 2015. Actor/investor
Ashton Kutcher, music manager/CEO
Troy Carter, and venture investor
Chris Sacca all appeared as guest sharks.
New set (2017–present)
The ninth season of the show premiered on October 1, 2017, with guest shark
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate who co-founded the Virgin Group in 1970, and controlled 5 companies remaining of once more than 400.
Branson expressed his desire to become an entrepreneu ...
. and a new, modern-looking set,
Eames Lounge Chairs, penthouse views of a city,
infinity pool, glass staircase to an upstairs lounge, and more space.
The tenth season of ''Shark Tank'' subtitled "''Decade of Dreams''" premiered on October 7, 2018. The first episode of the 10th season marked the show's landmark 200th episode.
On February 5, 2019, ABC announced at the
TCA press tour that ''Shark Tank'' will return for an eleventh season,
which premiered on September 29, 2019.
On May 21, 2020, ABC renewed the series for a twelfth season,
which premiered on October 16, 2020.
On May 13, 2021, ABC renewed the series for a thirteenth season,
which premiered on October 8, 2021.
On May 13, 2022, ABC renewed the series for a fourteenth season,
which premiered on September 23, 2022, with a first ever live episode.
On May 16, 2023, ABC renewed the series for a fifteenth season, which premiered on September 29, 2023.
On November 27, 2023, Mark Cuban revealed that he would be leaving ''Shark Tank'' following the show's sixteenth season. On May 10, 2024, ABC officially renewed the series for a sixteenth season, which premiered on October 18, 2024. During the season, frequent guest shark
Daniel Lubetzky was promoted to one of the main sharks.
On May 9, 2025, ABC renewed the series for a seventeenth season.
Production
''Shark Tank'' is produced by
Mark Burnett
James Mark Burnett (born 17 July 1960) is a British television producer who has won thirteen Emmy Awards including ten Primetime, one Sports Emmy Award and two Daytime Emmy Awards. His other accolades include five Producers Guild of America A ...
and based on the format ''
Dragons' Den'', which originated in 2001 with the Japanese show, ''Tigers of Money''.
''Shark Tank,'' however, more closely resembles the format of the
British version of ''Dragons' Den'', which premiered in 2005.
The show initially required each contestant to sign an agreement with Finnmax, the producer of ''Shark Tank'', promising Finnmax the option of taking a "2% royalty" or "5% equity stake" in the contestant's business venture.
However, in October 2013, this requirement was repealed by the network, retroactively, due to pressure from panel member
Mark Cuban
Mark Cuban (born July 31, 1958) is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association (NBA) and co-owner of 2929 Entertain ...
.
Cuban felt the requirement would lower the quality of the entrepreneurs, as savvy investors would be wary of trading away a portion of their company just for appearing on the show.
A number of potential entrepreneurs had declined to participate in the show for this reason.
COVID-19 precautions
During the 12th season, the show was moved to
Las Vegas, Nevada
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
. Due to the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, the 12th season was produced in a quarantine bubble (which applied to the production staff but not the sharks or entrepreneurs themselves), the set was partially rearranged so the sharks' chairs were at least six feet away from each other, and the sharks would not come up to the entrepreneurs to shake their hands when a deal was made (a wave or "long-distance fist bump" was used instead). In future seasons, the handshakes returned but the chairs have remained separated.
Spin-offs and specials
In 2015, ABC launched a companion series, ''
Beyond the Tank'', which shows the current state of companies that appeared on ''Shark Tank'', including both those that made a deal and those that were rejected by investors. Two seasons of ''Beyond the Tank'' have aired so far, one in 2015 and one in 2016.
A prime time special titled ''Shark Tank: Greatest of All Time'' premiered on February 26, 2020.
Reception
Critical reception
During its first season, ''Shark Tank'' saw a mostly positive reception. Josh Wolk of ''
Entertainment Weekly
''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' wrote, "The moneymen ask informed questions and make shrewd decisions, a welcome relief from
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
's capricious calls on Burnett's ''
Celebrity Apprentice''". Heather Havrilesky from
Salon
Salon may refer to:
Common meanings
* Beauty salon
A beauty salon or beauty parlor is an establishment that provides Cosmetics, cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, ...
said that "ABC's ''Shark Tank'' is easily the best new reality TV show to air this summer." Tom Shales of ''
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' wrote, "It sounds gimmicky and visually tedious, with most of the so-called action taking place in a conference room. It's all those things, but the moments of misery make it memorable."
Shales noted that the series was premiering during an economic recession, and that many of the aspiring entrepreneurs had poured significant amounts of money into their businesses; he praised "how deftly the show personalizes the desperation and pain experienced by victims of a broken down economy."
And David Hinckley of the ''
New York Daily News
The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...
'' said, "Once you get past its somewhat misleading title, Mark Burnett's new ''Shark Tank'' is a well-paced hour that offers entertainment without humiliation."
Ratings
During the first two seasons, the series barely peaked at 5 million viewers, with season 2 only having 9 episodes in its run. By season 3, the show's viewership went past 5 million and started to crack the top 100 in the ratings. By 2012, the show averaged over 6 million viewers per episode. It is the most watched program on Friday nights in the 18- to 49-year-old demographic. As a result, ABC added three more episodes to the original season order of 22. In its sixth season, the series reached over 9 million per episode, becoming its most successful season to date.
Awards and nominations
In popular culture
''Shark Tank'' has been a part of several
crossovers with other TV shows.
Jimmy Kimmel
James Christian Kimmel (born November 13, 1967), known professionally as Jimmy Kimmel, is an American television host, comedian, writer, voice actor, and producer. He has been the host and executive producer of '' Jimmy Kimmel Live!'', a late-n ...
has pitched on ''Shark Tank'' (pants for horses) as a comedy skit which aired on his show, ''
Jimmy Kimmel Live!
''Jimmy Kimmel Live!'', sometimes shortened to ''JKL'', is an American late-night talk show, created and hosted by Jimmy Kimmel, and broadcast on ABC. The nightly hour-long show tapes and is based out of the Hollywood Masonic Temple in Hollywo ...
'' Disney's ''
Phineas and Ferb
''Phineas and Ferb'' is an American animated series, animated Musical film, musical-television comedy, comedy television series created by Dan Povenmire and Jeff "Swampy" Marsh for Disney Channel and Disney XD. The series originally aired on t ...
'' character,
Dr. Heinz Doofenshmirtz, pitched his invention on the 2013 season finale in a cross-over episode. On the Season 6 Episode "The Tank" of ''
Grace and Frankie'', Grace and Frankie pitch their Rise Up toilet invention to the Sharks.
''
Saturday Night Live
''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'' has parodied ''Shark Tank'' with
Chris Rock pitching a parodied
ISIS
Isis was a major goddess in ancient Egyptian religion whose worship spread throughout the Greco-Roman world. Isis was first mentioned in the Old Kingdom () as one of the main characters of the Osiris myth, in which she resurrects her sla ...
asking for support in going after "Western pigs and vile Jews",
prompting Daymond John to state that he found the skit "insensitive".
After the success of the original ''Shark Tank'' series, several countries have launched their own localized versions under the same name, adhering to copyright guidelines and obtaining rights to use the ''Shark Tank'' branding. Examples include ''
Shark Tank India'', ''
Shark Tank Bangladesh'', and ''
Shark Tank Pakistan''. These adaptations retain the core concept of the show, where aspiring entrepreneurs pitch their business ideas to a panel of investors in hopes of securing funding, thus continuing the original show's influence and format across various markets.
See also
* ''
American Inventor''
* ''
Buy It Now''
* ''
The Big Idea''
* ''
Fortune: Million Pound Giveaway''
*
List of Shark Tank investments
* ''
The Profit''
* ''
Redemption Inc.''
* ''
West Texas Investors Club''
* ''
Win in China''
Notes
References
External links
*
*
{{DEFAULTSORT:Shark Tank
2000s American reality television series
2009 American television series debuts
2010s American reality television series
2020s American reality television series
American Broadcasting Company reality television shows
American television series based on Japanese television series
Business-related television series
American English-language television shows
Franchised television formats
Primetime Emmy Award for Outstanding Reality Program winners
Television series by MGM Television
Television series by Sony Pictures Television
Metro-Goldwyn-Mayer franchises
Sony Pictures franchises
Sony Pictures Television franchises