Sergio Tacchini

Sergio Tacchini (; born 2 September 1938) is an Italian former professional tennis player and fashion designer of sportswear. The sportswear firm bearing his name is located in Bellinzago Novarese, Novara, Italy.

Tennis career

Sergio Tacchini became a professional tennis player at age 17 by entering the Tennis Club of Milan in 1955. In 1960 he won the title of the Italian Champion over Nicola Pietrangeli. He also competed in the Davis Cup, counting five victories in singles and one in doubles in a total of fifteen matches. He took another two Italian titles in doubles, with Pietrangeli as his partner, in 1967 and 1968.

Business

In 1966, Sergio Tacchini founded ''Sandys S.p.A.'' which was to be renamed after Tacchini himself a few years later. The initial idea was to experiment with colours and fabrics to create elegant and stylish tenniswear, at a time when white dominated the players' clothes. However the project expanded to other sports such as ski, fitness, golf and sailing, as well as leisure wear. The mid-eighties saw Sergio Tacchini issue the "Dallas" tracksuit.

The firm went into bankruptcy in 2007 and was purchased in 2008 by Hong Kong Chinese businessman Billy Ngok, owner of Hembly International and associate of American businessman Ronald Burkle."Djokovic's associates Ron Burkle and Billy Ngok to open two plants near Nis"
''eKapija'', 7 July 2011 10:58. Djokovic pictured with Vuk Jeremic, Minister of Foreign Affairs for Republic of Serbia. Retrieved 28 July 2011. In 2011, the firm's annual revenue was reported to be "less than €50 million (US$71 million)."Mamudi, Sam
"Djokovic dominance boosts Sergio Tacchini"
''MarketWatch'', 27 July 2011, 11:46 a.m. EDT. On 11 September 2011 at 3:41 pm EDT, a revised article (for the US Open) with the same ("-07-27") web address, headline and, it seems largely, the content was substituted for the 27 July article. Retrieved 2011-07-28, 12 September 2011. A report at the time of the firm's purchase said the price was EUR27m (US$42.3m), and that Ngok "planned to open 120 shops in mainland China in the next three years." A 2011 report said the firm had "more than 100 Tacchini stores worldwide."

Sponsorships

Many athletes joined the Sergio Tacchini brand over the years. Most of them were well-known tennis players from the 1970s and 1980s such as Jimmy Connors, Vitas Gerulaitis, Ilie Năstase, Mats Wilander, John McEnroe, Martina Navratilova, Sergi Bruguera, Pat Cash, Gabriela Sabatini, Pete Sampras, and Martina Hingis. Goran Ivanišević was sponsored by the firm when he won Wimbledon in 2001 and Novak Djokovic was sponsored when he won the Australian Open for the second time, and Wimbledon, in 2011. The firm has also sponsored the 1983 Italian basketball team in the European Cup, the skiers Pirmin Zurbriggen and Marc Girardelli, Formula 1 drivers such as Ayrton Senna and Carlos Reutemann and the golfer Ian Woosnam.

In the 1980s, Tacchini and Fila led in tennis sponsorship, but in the late 1980s and early 1990s, Nike and Adidas moved into, and took the lead in, sponsoring the top athletes in the sport.

At present, sponsored athletes include sailor Karine Fauconnier ( Transat Jacques Vabre and Single-Handed Trans-Atlantic Race) and English cricketer Ian Bell.

Djokovic signed a 10-year deal with Tacchini in November 2009. At the time of signing, he was fourth in the ATP rankings and had won only one Grand Slam title. In 2011, he became the world No. 1 and winner of 48 of 49 matches on the professional tour. Under the terms of the deal, Djokovic receives "incentive bonuses linked to tournament wins and end-of-year rankings, ... a share of all Tacchini revenue from sales in China, and share ofworldwide revenue from Djokovic-branded Tacchini products." After his Wimbledon victory, he travelled with Ngok and Burkle to Serbia to discuss plans for investment, including a Tacchini plant, in the Niš area. Tacchini, however, "fell behind on the payments in 2011 as Djokovic's success triggered significant bonuses". Their association ended in May 2012."The World's 100 Highest-paid athletes: #61 Novak Djokovic"
''Forbes'', statistics year: 2011.Official sponsor ATP Masters 1000 Monte-Carlo.

Individually sponsored cricket players

* Sachin Tendulkar

Individually sponsored tennis players

=Present

=

* Thomas Bosancic
* Mirza Bašić
* Barbora Strýcová
* Gilles Müller
* Igor Sijsling
* Victor Hănescu
* Ekaterina Makarova
* Martin Kližan
* Daniel Gimeno-Traver

=Past

=

* Gabriela Sabatini
* David Nalbandian
* Pat Cash
* Steve Darcis
* Olivier Rochus
* Ivo Karlović
* Goran Ivanišević
* Flavia Pennetta
* Roberta Vinci
* Adrian Ungur
* Marius Copil
* Igor Andreev
* Dinara Safina
* Novak Djokovic
* Sergi Bruguera
* Tommy Robredo
* Juan Carlos Ferrero
* Robert Lindstedt
* Martina Hingis
* Pete Sampras
* John McEnroe
* Jimmy Connors
* Martina Navratilova
* Ilie Năstase

* Mats Wilander

F1 Competition

* Ayrton Senna
* Carlos Reutemann

See also

* Fred Perry
* Lacoste

References

External links

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{{DEFAULTSORT:Tacchini, Sergio
1938 births
Living people
Fashion designers from Florence
Italian male tennis players
Tennis players from Florence
Sportswear brands
Sporting goods manufacturers of Italy
20th-century Italian sportsmen