Sensible Software 1986–1999
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Read-Only Memory is a British publisher of
art books Artists' books (or book arts or book objects) are works of art that engage with and transform the form of a book. Some are mass-produced with multiple editions, some are published in small editions, while others are produced as one-of-a-kind o ...
on topics of video game history and
culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
. Following a resurgence of interest in 1980s and '90s British video game development, the company
crowdfunded Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance, to fund projects "without standard financial ...
and produced four
art books Artists' books (or book arts or book objects) are works of art that engage with and transform the form of a book. Some are mass-produced with multiple editions, some are published in small editions, while others are produced as one-of-a-kind o ...
: an oral history of that Britsoft era, two books on British developers
Sensible Software Sensible Software was a British software company founded by Jon Hare and Chris Yates which was active from March 1986 to June 1999. It released seven number-one hit games and won numerous industry awards. The company used exaggeratedly small sp ...
and
The Bitmap Brothers The Bitmap Brothers is a British video game developer founded in 1987 by Mike Montgomery, Eric Matthews, and Steve Kelly. The company released its first title, the scrolling shooter ''Xenon (video game), Xenon'', in 1988. Shortly thereafter, i ...
, and a definitive volume on the Sega Mega Drive/Genesis, for which the publisher became best known. Read-Only Memory's books are archival anthologies, including original design documents juxtaposed with developer interviews and high-quality prints of in-game graphics. Reviewers were particularly impressed with each book's breadth of unreleased concepts.


History and publications

The 30th anniversary of the
ZX Spectrum The ZX Spectrum () is an 8-bit computing, 8-bit home computer developed and marketed by Sinclair Research. One of the most influential computers ever made and one of the all-time bestselling British computers, over five million units were sold. ...
home computer Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a s ...
in 2012 generated renewed interest in Britsofta " golden era" of British video game development, particularly in the 1980s and '90s, little publicised outside Britain. Between games republished on digital platforms like
Steam Steam is water vapor, often mixed with air or an aerosol of liquid water droplets. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporization. Saturated or superheated steam is inv ...
, re-releases for mobile platforms, and related
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
projects through
Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...
, coverage of British games development was brought closer to parity with the coverage of Japanese and American game developers. Through its Kickstarter projects, Read-Only Memory grew as a British publisher of
art books Artists' books (or book arts or book objects) are works of art that engage with and transform the form of a book. Some are mass-produced with multiple editions, some are published in small editions, while others are produced as one-of-a-kind o ...
on topics of video game history and
culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
. Kiyonori Muroga, the editor-in-chief of Japanese graphic design magazine ''Idea'', highlighted Read-Only Memory in 2015 as performing groundbreaking art book design work with exceptional product quality. In late 2013, graphic designer Darren Wall released an art book about the history of British developer
Sensible Software Sensible Software was a British software company founded by Jon Hare and Chris Yates which was active from March 1986 to June 1999. It released seven number-one hit games and won numerous industry awards. The company used exaggeratedly small sp ...
. Funded through the crowdfunding website Kickstarter and written by games journalist Gary Penn of ''
Zzap!64 ''Zzap!64'' is a computer games magazine covering games for computers manufactured by Commodore International, especially the Commodore 64 (C64). It was published in the UK by Newsfield Publications Ltd and later by Europress Impact. The magazi ...
'', ''Sensible Software 1986–1999'' is a 340-page anthology of the company's full catalogue, from its popular 16-bit games (e.g. ''
Sensible Soccer ''Sensible Soccer'', often called ''Sensi'', is an association football video game series which was popular in the early 1990s and which still retains a following. It was developed by Sensible Software and first released for Amiga and Atari ST ...
'', ''
Cannon Fodder Cannon fodder is an informal, derogatory term for combatants who are regarded or treated by government or military command as expendable in the face of enemy fire. The term is generally used in situations where combatants are forced to fight agains ...
'', ''
Wizball ''Wizball'' is a horizontally scrolling shooter written by Jon Hare and Chris Yates (co-founders of Sensible Software) and released in 1987 for the Commodore 64 and later in the year for the ZX Spectrum and Amstrad CPC. Versions for the Amiga and ...
'') to its lesser-known products and features. It also explains the personalities behind the company, mainly its founders
Jon Hare Jon "Jops" Hare (born 20 January 1966) is an English computer game designer, video game artist, musician and one of many founder members of the early UK games industry as co-founder and director, along with Chris Yates, of Sensible Software, on ...
and Chris Yates, through long-form interviews. Hare was elated when Wall originally contacted him about the project, but Yates, who has been estranged from Hare since 2003, did not participate. Hare explained the company's issues with scaling and hiring, and how the company was slow to transition to 3D graphics. Other commentators featured in the book include developer and entrepreneur David Darling, television personality
Dominik Diamond Dominik Paul Diamond (born 31 December 1969) is a Scottish television, radio presenter and newspaper columnist. He is best known as the original presenter of Channel 4's video gaming programme ''GamesMaster'', as host of ''The Dominik Diamond B ...
, musician
Martin Galway Martin Galway (born 3 January 1966, Belfast, Northern Ireland) is one of the best known composers of chiptune video game music for the Commodore 64 and the ZX Spectrum. His works include '' Rambo: First Blood Part II'', '' Comic Bakery'' and ...
, and games journalist
Gary Whitta Gary Leslie Whitta (born 21 July 1972) is an English-American screenwriter, author, game designer, and video game journalist. Whitta was the screenwriter of film '' The Book of Eli'' (2010), co-wrote the film ''After Earth'' (2013) with M. Night ...
. Wall designed ''Sensible Software 1986–1999'' in the style of an art monograph, with full pages of in-game art, concept art, and other visual assets. Each major game received its own chapter. As part of his design process, Wall personally revisited the company's catalogue to capture screenshots. The project had an immediate response during its 2012 Kickstarter campaign, and met its goal of $30,000 to begin production. Reviewers were impressed by the details of the company's unreleased concepts. ''Kotaku'' praised the volume and its breadth of personnel interviewed, though ''Metro'' wrote the absence of Sensible co-founder Yates was conspicuous. Still, the book did not appear to be one-sided. ''Nintendo Life'' called the book "an absolutely essential read" for those interested in 1990s Britsoft. The book was made available on the website of Read-Only Memory, Wall's new publishing imprint.


''Sega Mega Drive/Genesis: Collected Works''

Read-Only Memory released its next art book in late 2014. ''Sega Mega Drive/Genesis: Collected Works'' covers the development, life, and legacy of Sega's 16-bit console. The 352-page book sought to be the "definitive volume" on the console. It was officially licensed by Sega and contains about 30 interviews with former team members and documentary production artwork from both classic and lesser-known games. Its interview subjects include former Sega president
Hayao Nakayama is a Japanese businessman and was the former President and CEO of Sega Enterprises, Ltd from 1983 to 1999. Early life and career Nakayama was born into a family of doctors, and was expected to pursue medicine as a career. However, Nakayama ...
, former Sega of America CEO
Tom Kalinske Thomas Kalinske (born July 17, 1944) is an American businessman who has worked for Mattel (1972–1987), Matchbox (1987-1990), Sega of America (1990–1996) and LeapFrog (1997–2006). At Mattel, Kalinske was credited with reviving the Barbie ...
, and developers such as Greg Johnson (''
Toejam & Earl ''ToeJam & Earl'' is a 1991 action video game developed by Johnson Voorsanger Productions and published by Sega for the Genesis console. It centers on ToeJam and Earl— alien rappers who have crash-landed on Earth—as they attempt to escape th ...
''),
Yu Suzuki is a Japanese game designer, producer, programmer, and engineer, who headed Sega's AM2 team for 18 years. Considered one of the first auteurs of video games, he has been responsible for a number of Sega's arcade hits, including three-dimensi ...
(''
OutRun (also stylized as ''OutRun'') is an arcade driving video game released by Sega in September 1986. It is known for its pioneering hardware and graphics, nonlinear gameplay, a selectable soundtrack with music composed by Hiroshi Kawaguchi, and ...
''), and
Yuji Naka , credited in some games as YU2, is a Japanese video game designer and programmer. He is the co-creator of the ''Sonic the Hedgehog'' series and was the president of Sonic Team at Sega until his departure in 2006. Naka joined Sega in 1984 and w ...
(''
Sonic Sonic or Sonics may refer to: Companies *Sonic Drive-In, an American drive-in, fast-food restaurant chain * Sonic (ISP), an Internet provider CLEC, serving more than 100 California communities * Sonic Foundry, a computer software company whic ...
''). Its illustrations and fold-out pages include in-game pixel art, character concepts, storyboards, and other design documents. The publisher was given "unprecedented access" to Sega's archives, where they found new technical drawings, concepts, and alternative designs. The book contains an essay by ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' games journalist Keith Stuart, and its foreword was written by games journalist
Dave Perry David Roy Perry (born 21 May 1966) is a British broadcaster who was co-commentator on the UK computer and video games television shows ''GamesMaster ''GamesMaster'' was a British television programme which originally aired on Channel 4 ...
. The publisher presented Sega with a mock-up of the book and its potential design and content. Sega liked the focus on the 16-bit console, approved the project, and offered access to their developers and archives in Japan. Wall described himself as "a die-hard Mega Drive fan" and was thrilled to see Sega's archival findings. Read-Only Memory ran a Kickstarter crowdfunding campaign in November 2013 to fund the book's publication. Supporters received perks including archival prints from
Sonic the Hedgehog is a video game series and media franchise created by the Japanese developers Yuji Naka, Naoto Ohshima, and Hirokazu Yasuhara for Sega. The franchise follows Sonic the Hedgehog (character), Sonic, an anthropomorphic blue hedgehog who battle ...
character designer
Naoto Ohshima (born February 26, 1964) is a Japanese video game designer and artist, best known for designing Sonic the Hedgehog and Dr. Eggman from Sega's ''Sonic the Hedgehog'' franchise. Although Yuji Naka made a tech demo around which ''Sonic'' gameplay ...
. Upon doubling the project's funding goal, Wall and Read-Only Memory announced additional interviews and content to be included. The campaign ultimately raised over three times its goal: . The campaign also propelled Sega management from the period to offer their aid. ''A.V. Club'' called it "a classy, beautiful tome" with new treasures in each read. ''Kotaku'' reviewer echoed those terms and said the book was among the best he had read in the video game genre, from its
coffee table book A coffee table book, also known as a cocktail table book, is an oversized, usually hard-covered book whose purpose is for display on a table intended for use in an area in which one entertains guests and which can serve to inspire conversation o ...
quality to its breadth of archival content. He reserved particular praise for the included design documentation of ''Streets of Rage'' and ''Gunstar Heroes'', which included hand-drawn notes and
level design In video games, a level (also referred to as a map, mission, stage, course, or round in some older games) is any space available to the player during the course of completion of an objective. Video game levels generally have progressively incre ...
sketches. The German ''Eurogamer'' wrote that the book had little to criticize apart from its paucity of detail on the console's technical aspects. ''Nintendo Life'' found the book flawless, as both accessible and interesting to newcomers as well as "every Sega fan's dream come true". Read-Only Memory editor-in-chief Darren Wall told ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' how crowdfunders shared their experiences and opinions of the book on
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, which generated significant traffic to the publisher's website.


''Britsoft'' and ''Bitmap Brothers''

Read-Only Memory published ''Britsoft: An Oral History'' in 2015 and ''The Bitmap Brothers: Universe'' in 2016, both about a golden age of British game development. ''Britsoft: An Oral History'' was designed as a companion to the 2014 film '' From Bedrooms to Billions'', which covers the " Britsoft" era of British game development from the late '70s bedroom developer
cottage industry The putting-out system is a means of subcontracting work, like a tailor. Historically, it was also known as the workshop system and the domestic system. In putting-out, work is contracted by a central agent to subcontractors who complete the p ...
to the present-day billion-pound industry. The book uses developer interviews to tell the era's story so as to supplement rather than reproduce the film's narrative. Interviewed developers include coders and designers
David Braben David John Braben (born 2 January 1964) is an English video game developer and designer, founder and President of Frontier Developments, and co-creator of the ''Elite'' series of space trading video games, first published in 1984. He is also ...
,
Geoff Crammond Geoff Crammond is a computer game designer and programmer who specialises in motor racing games. A former defence industry systems engineer, he claims to have had little interest in motor racing before programming his first racing game (Revs) b ...
,
Mel Croucher Mel Croucher (born 1948) is a British entrepreneur and video games pioneer. Originally an architect, he moved into computers and in 1977 launched one of the very earliest games companies, Automata UK, as an extension of his publishing business. ...
, Dino Dini,
Jon Hare Jon "Jops" Hare (born 20 January 1966) is an English computer game designer, video game artist, musician and one of many founder members of the early UK games industry as co-founder and director, along with Chris Yates, of Sensible Software, on ...
,
Archer Maclean Archer Donald Maclean (28 January 1962 – 17 December 2022) was a British video game programmer. He was the author of '' Dropzone'' which he developed for the Atari 8-bit computers and was ported to other systems. Maclean also developed the Com ...
,
Jeff Minter Jeff Minter (born 22 April 1962) is an English video game designer and programmer who often goes by the name Yak. He is the founder of software house Llamasoft and has created dozens of games during his career, which began in 1981 with games ...
,
Peter Molyneux Peter Douglas Molyneux (; born 5 May 1959) is an English video game designer and programmer. He created the god games '' Populous'', ''Dungeon Keeper'', and '' Black & White'', as well as ''Theme Park'', the ''Fable'' series, '' Curiosity: Wh ...
and David Perry, businessman David Darling, and writers Chris Anderson,
Gary Penn Gary Penn is a former British games reviewer who wrote for ''Zzap!64'' in the 1980s and is a video game industry veteran. He later was editor of '' The One'' from 1988 to 1990 and was Creative Director at DMA Design where he supervised the relea ...
, and
Julian Rignall Julian "Jaz" Rignall (born 6 March 1965, London, England) is a writer and editor. He has also produced content for corporate websites such as GamePro Media, publisher of ''GamePro'' magazine and ''GamePro.com'', marketing collateral and advert ...
. The book's editor and former ''
Edge Edge or EDGE may refer to: Technology Computing * Edge computing, a network load-balancing system * Edge device, an entry point to a computer network * Adobe Edge, a graphical development application * Microsoft Edge, a web browser developed by ...
'' editor, Alex Wiltshire, divides the title into eight sections: the developers' initial exposure to video games, the first wave as it attempts to sell its software in the early 1980s, the industry that begins to form, the wealth that comes to the industry, the relationship between these developers and a burgeoning games journalism, the transition from home computers to
16-bit 16-bit microcomputers are microcomputers that use 16-bit microprocessors. A 16-bit register can store 216 different values. The range of integer values that can be stored in 16 bits depends on the integer representation used. With the two ...
hardware, the coalescing of industry and closure of small businesses, and the late 1990s dispersion as these developers left the industry or moved to less prominent roles in the United States. The book is designed to be read linearly and out of order, based on its presentation as anecdotal snippets rather than long text blocks. It also features linked page numbering such that readers can skip directly to the developer's next page. Reviewers described the 422-page volume by its heft, comprehensiveness, and academicism. ''Eurogamer'' and ''The Verge'' recommended the book for readers interested in the era as well as readers interested in artistic production. ''Nintendo Life'' described the book as lavish, lush, and pleasurable. Reviewers lightly criticised the book's lack of signposted introductions to the many characters, and complained of needing to flip to the appendix for explanatory footnotes and captions for the book's personalities and illustrations. ''Eurogamer'' considered the book to come as close to a definitive history of British gaming as is feasible, and praised the book's intimate and fun tone on otherwise dry subject matter. The second book was published on the subject of
The Bitmap Brothers The Bitmap Brothers is a British video game developer founded in 1987 by Mike Montgomery, Eric Matthews, and Steve Kelly. The company released its first title, the scrolling shooter ''Xenon (video game), Xenon'', in 1988. Shortly thereafter, i ...
, a prominent British developer known for games such as '' Speedball'', ''
Xenon Xenon is a chemical element; it has symbol Xe and atomic number 54. It is a dense, colorless, odorless noble gas found in Earth's atmosphere in trace amounts. Although generally unreactive, it can undergo a few chemical reactions such as the ...
'', and ''
The Chaos Engine ''The Chaos Engine'' is a top-down run and gun video game developed by The Bitmap Brothers and published by Renegade Software in March 1993. The game is set in a steampunk Victorian age in which one or two players must battle the hostile crea ...
''. Written by games journalist Duncan Harris, the 360-page book covers the developer's catalogue alongside concept art and interviews with its personnel. It features information about the developer's unfinished games and possible sequels. An interview with Sega's
Tetsuya Mizuguchi is a Japanese video game designer, producer, and businessman. Along with ex-Sega developers he is one of the co-founders of the video game development firm Q Entertainment. He formerly worked for Sega as a producer in their Sega AM3 'arcade mach ...
spoke to the developer's influence, and musicians
Tim Simenon Bomb the Bass is an electronic music alias of English musician and producer Timothy Simenon (born June 1967). As a name, Bomb the Bass came from Simenon's approach to collaging and mixing sounds whilst DJing in the mid- to late 1980s; he says ...
and
John Foxx John Foxx (born Dennis Leigh; 26 September 1948) is an English singer, musician, artist, photographer, graphic designer, writer, teacher and lecturer. He was the original lead singer of the New wave music, new wave band Ultravox, before leaving ...
discussed the role of music in the developer's games. Patrons who crowdfunded the project on Kickstarter received rewards including signed copies of the book and art prints. ''
Monocle A monocle is a type of corrective lens used to correct or enhance the visual perception in only one eye. It consists of a circular lens placed in front of the eye and held in place by the eye socket itself. Often, to avoid losing the monoc ...
'' and ''
Kotaku UK ''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. History ...
'' praised the book's content and beauty, while ''Nintendo Life'' reviewer praised the book's anecdotes and recommended the title for readers interested in the history of British games. In late 2017, Read-Only Memory partnered with ''
Polygon In geometry, a polygon () is a plane figure made up of line segments connected to form a closed polygonal chain. The segments of a closed polygonal chain are called its '' edges'' or ''sides''. The points where two edges meet are the polygon ...
'' to publish the website's oral history of ''
Final Fantasy VII is a 1997 role-playing video game developed by Square for the PlayStation. The seventh main installment in the ''Final Fantasy'' series, it was released in Japan by Square and internationally by Sony Computer Entertainment, becoming the first ...
'' with Kickstarter crowdfunding. The book, ''500 Years Later: An Oral History of Final Fantasy 7'', adds new illustrations, additional standalone interviews, and a
foreword A foreword is a (usually short) piece of writing, sometimes placed at the beginning of a book or other piece of literature. Typically written by someone other than the primary author of the work, it often tells of some interaction between th ...
by the creator of the ''
Final Fantasy is a Japanese fantasy Anthology series, anthology media franchise created by Hironobu Sakaguchi which is owned, developed, and published by Square Enix (formerly Square (video game company), Square). The franchise centers on a series of fanta ...
'' series.


References


External links

* * Monocle interviews with Read-Only Memory's Darren Wall on
Britsoft
' and
The Bitmap Brothers
' {{good article Kickstarter-funded publications Publishing companies of the United Kingdom Video game companies of the United Kingdom Video gaming in the United Kingdom