Sega Racing Studio (abbreviated as SRS; also known as Sega Driving Studio) was a computer and video game developer established in 2005 (based in

Solihull Solihull ( ) is a market town and the administrative centre of the Metropolitan Borough of Solihull, in the West Midlands (county), West Midlands, England. Solihull is situated on the River Blythe in the Arden, Warwickshire, Forest of Arden ar ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

) for the sole purpose of developing AAA

Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...

racing titles. The studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007 drawing talent from other major British developers such as

Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...

, Rare,

Codemasters The Codemasters Software Company Limited (trade name: Codemasters) is a British video game developer and former publisher based in Southam, England, which is a subsidiary of American corporation Electronic Arts and managed under the EA Sports ...

, and

Criterion Games Criterion Games is a British video game developer based in Guildford. Founded in January 1996 as a Division (business), division of Criterion Software, it was owned by Canon Inc. until Criterion Software was sold to Electronic Arts in October 2 ...

. Its mission statement was to create driving games for the Western market while paying homage to Sega's legacy in the genre and developing new racing IPs. The development studio was aiming to become large enough to be able "to be a multi-sku, multi-game studio" and develop multiple titles at the same time. The team was called autonomous from Sega while still being part of the organization. The studio was headed by Guy Wilday, who was involved in the '' Colin McRae Rally'' games and was formerly the head of the studio behind the games and the series producer.

Acquisition by Codemasters

On 8 April 2008 Sega announced the closure of Sega Racing Studio, although no reason was specified for the closure, it has been assumed it was due to lacklustre sales of ''

Sega Rally Revo ''Sega Rally Revo'' (known in Europe as ''Sega Rally'') is an offroad racing video game, the fourth installment of the '' Sega Rally'' series. The game was released for PlayStation 3, PlayStation Portable, Xbox 360 and Microsoft Windows in 2007. ...

''. At a later time, Sega announced none of the employees were folded into internal studios. On 25 April 2008

announced that it had acquired Sega Racing Studio.IGN: Codemasters Buys SEGA Racing Studio
When '' Grid 2'' was announced, the studio was brought back up as Codemasters Racing.

Games developed

*''

'' (2007) *''

Sega Rally 3 ''Sega Rally 3'' is the video arcade, arcade sequel to ''Sega Rally 2'', developed and released by Sega in 2008. Unlike most other installments in the series, this was not released in Japan. Home version was released for the Xbox 360 and PlayStat ...

'' (2008)

References

External links

Sega Racing Studio's official website
{{Authority control Racing Studio Video game development companies Video game companies established in 2005 Video game companies disestablished in 2008 Defunct video game companies of the United Kingdom Defunct companies based in the West Midlands (county) Companies based in Solihull 2005 establishments in England 2008 disestablishments in England