See Tickets is an international ticketing services company based in

Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...

, England. It operates throughout Europe and North America under the See Tickets brand, with over 15 offices in cities including;

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

Marseille Marseille (; ; see #Name, below) is a city in southern France, the Prefectures in France, prefecture of the Departments of France, department of Bouches-du-Rhône and of the Provence-Alpes-Côte d'Azur Regions of France, region. Situated in the ...

Madrid Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

Groningen Groningen ( , ; ; or ) is the capital city and main municipality of Groningen (province), Groningen province in the Netherlands. Dubbed the "capital of the north", Groningen is the largest place as well as the economic and cultural centre of ...

Antwerp Antwerp (; ; ) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of Antwerp Province, and the third-largest city in Belgium by area at , after ...

Lisbon Lisbon ( ; ) is the capital and largest city of Portugal, with an estimated population of 567,131, as of 2023, within its administrative limits and 3,028,000 within the Lisbon Metropolitan Area, metropolis, as of 2025. Lisbon is mainlan ...

and

Zurich Zurich (; ) is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zurich. It is in north-central Switzerland, at the northwestern tip of Lake Zurich. , the municipality had 448,664 inhabitants. The ...

. See Tickets was acquired by

CTS Eventim CTS Eventim is a German company in the leisure-events market, with ticketing and live entertainment, headquartered in Bremen. It is one of the 50 companies comprising the MDAX index. History CTS Computer Ticket Service GmbH was founded by Muni ...

in June 2024.

Background

The business started as Way Ahead Records in the 1980s, a Nottingham-based record shop which began selling concert tickets in the 1990s. It began trading as See Tickets in 2004 following an acquisition by The Really Useful Group and Bridgepoint Capital. Since 2011, See has been a wholly owned subsidiary of

Vivendi SA Vivendi SE (stylized in all lowercase) is a French investment company headquartered in Paris. It currently wholly-owns Gameloft as well as a number of investments in several companies, primarily involved in content, entertainment, media, and t ...

, a Paris-based international integrated media and content group, employing more than 50,000 staff globally with revenues in excess of €29 billion in 2010.(2)
/small> In December 2014, See opened its first US office in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. See expanded its US presence in June 2016, after its parent company

Vivendi Vivendi SE (stylized in all lowercase) is a French investment company headquartered in Paris. It currently wholly-owns Gameloft as well as a number of investments in several companies, primarily involved in content, entertainment, media, and t ...

acquired ticket agency Flavorus from

SFX Entertainment LiveStyle, Inc. is a Los Angeles-based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment—the new incarnation of Sillerman's previous company of the same nam ...

for $4 million, now rebranded as See Tickets.(3) In November 2019 a second office opened in the US in

Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

. In April 2018, See again expanded by acquiring

LiveStyle LiveStyle, Inc. is a Los Angeles-based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment—the new incarnation of Sillerman's previous company of the same name ...

's Netherlands-based online ticketing service, Paylogic. As part of the deal, See Tickets US tickets LiveStyle's US-based events such as;

Electric Zoo Electric Zoo was an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries t ...

Life in Color Life in Color was a United States–based EDM event company, best known for their "paint party" ''Life in Color'' concert tours. The company was founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz as Committee Entertain ...

, Sunset Music Festival, and Spring Awakening. Later in 2019, Paylogic also rebranded as See Tickets. In January 2020, See Tickets further expanded their European presence by acquiring Swiss-based Starticket from the TX Group, which sells over 5 million tickets annually. In June 2024, See Tickets was wholly acquired by

Services

Today, See Tickets retails and distributes tickets for music, festival, theatre, sport, comedy, exhibition and lifestyle events working with more than 5,000 clients globally. Notably, the business sold all 150,000 tickets for the 2015

Glastonbury Festival The Glastonbury Festival of Contemporary Performing Arts (commonly referred to as simply Glastonbury Festival, known colloquially as Glasto) is a five-day festival of contemporary performing arts held near Pilton, Somerset, England, in most su ...

in 29 minutes. See Tickets is a full service ticket agency and services to clients include custom UX and UI development, marketing, customer care, access control and all aspects of ticketing and account management. See Tickets' global client list includes well known event promoters, festivals and venues such as:

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...

, S.J.M. Concerts,

Houses of Parliament The Palace of Westminster is the meeting place of the Parliament of the United Kingdom and is located in London, England. It is commonly called the Houses of Parliament after the House of Commons and the House of Lords, the two legislative ch ...

Kew Gardens Kew Gardens is a botanical garden, botanic garden in southwest London that houses the "largest and most diverse botany, botanical and mycology, mycological collections in the world". Founded in 1759, from the exotic garden at Kew Park, its li ...

, Rock in Rio Lisboa,

Professional Darts Corporation The Professional Darts Corporation (PDC) is a professional darts organisation in the United Kingdom, established in 1992 when a group of leading players split from the British Darts Organisation (BDO) to form what was initially called the Wor ...

, The Queen Mary,

English Heritage English Heritage (officially the English Heritage Trust) is a charity that manages over 400 historic monuments, buildings and places. These include prehistoric sites, a battlefield, medieval castles, Roman forts, historic industrial sites, Lis ...

Society of London Theatre The Society of London Theatre (SOLT) is a British trade association for West End theatre in London. It was founded in 1908 as Society of West End Theatre Managers, becoming the Society of West End Theatre in 1975, and then changing to its curren ...

Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...

Tomorrowland Tomorrowland may refer to: Arts, entertainment, and media * Tomorrowland (Disney Parks), a theme land at a number of Disney theme parks around the world * Tomorrowland (festival), an annual electronic dance music festival in Boom, Belgium * ''Tom ...

, and

Boardmasters Festival Boardmasters Festival is an annual event held in Cornwall, United Kingdom, usually spanning five days on the second weekend of August. The event is a combination of live music and surfing/skateboarding competitions in and around the town of New ...

. In 2017, See Tickets launched "Fan to Fan", an ethical secondary ticket re-sale platform that allowed customers to only sell their tickets online via See at face value or less. See Tickets was the first ticket agency to launch its own ethical ticketing platform. In 2019, See Tickets reported that ethical ticket sales through Fan to Fan were up 50% vs the same time in 2018. Again in 2017, See also launched "Fan Share" a peer to peer marketing system to allow customers to earn rewards from event organisers for assisting with the sale of tickets on-line. 2019 saw See Tickets launch their new digital ticket service to combat the resale of tickets at an inflated price on the secondary market, which was used for new tours from

Declan McKenna Declan Benedict McKenna (born 24 December 1998) is an English singer-songwriter. He initially gained recognition for winning the Glastonbury Festival's Emerging Talent Competition in 2015. McKenna self-released the song "Brazil (Declan McKenna s ...

and Bombay Bicycle Club. The digital ticket features a dynamically refreshing barcode which is uniquely tied to a customer's user account, mobile device and See Tickets app. In 2020, See Tickets launched a contactless access control system as a way to provide clients with a safe way to manage event entry using a standalone scanning point.

References

{{Reflist

External links

See Tickets website
Privately held companies of the United Kingdom Companies based in Nottingham Online retailers of the United Kingdom Service companies of the United Kingdom Ticket sales companies Former Vivendi subsidiaries