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Johnson Outdoors Inc. () produces outdoor recreational products such as watercraft, diving equipment, camping gear, and outdoor clothing. It has operations in 24 locations worldwide, employs 1,400 people and reports sales of more than $315 million. Helen Johnson-Leipold, one of Samuel Curtis Johnson, Jr.'s four children, has run the company since 1999.


Company history

The company, previously known as Johnson Wax Associates, grew out of diversification and acquisition efforts by S. C. Johnson & Son during the 1970s. It became a profitable, self-sustaining outdoor equipment business known as Johnson Camping, Inc., later renamed Johnson Worldwide Associates (JWA).


Silva Compass (discontinued)

From 1980, JWA imported Swedish-made compasses manufactured by Silva Production AB (Silva Group) for sale in North America. In 1996, a decision by Silva Production AB of the Silva Group parent to begin marketing its Swedish-made ''Silva'' brand compasses via a new distribution network in North America with Brunton, Inc. led to litigation the following year between JWA, which owned the North American Silva distribution network, and Silva Production AB, the Swedish manufacturer. As of 2008, JWA (now known as Johnson Outdoors, Inc.) was sourcing most of its ''Silva'' brand compasses from PT Uwatec Batam, an Indonesia-based wholly owned subsidiary of Johnson Outdoors, Inc. The discontinued Silva 424 Wrist Sighting Compass was made for Johnson Outdoors by
Suunto Suunto Oy is a Finland, Finnish company that manufactures and markets sports watches, dive computers, compasses and precision instruments. Headquartered in Vantaa, Finland, Suunto employs more than 300 people worldwide, and its products are sold ...
Oy of Finland, while the Silva Lensatic 360 compass is made in Taiwan. JO ceased all distribution of Silva brand magnetic compasses in 2018. In 2018, JO sold its North America rights to the Silva brand to Silva of Sweden AB.


Healthways

Healthways was a firm founded by Dick Klein which made scuba gear. It went bankrupt in 1963; its successor company is Scubapro. It was one of the five original USA diving gear makers: U.S. Divers, Healthways, Voit, Dacor, Swimaster. Healthways is notable in that it was the first manufacturer to use " scuba" as a word rather than an acronym. Their twin-hose regulator line was called the "Scuba"; hence, one of their later models, the Scuba Pro, eventually became the name of the reorganized company. (Healthways' single-hose regulators were dubbed the "Scubair" line.)


Scubapro

Scubapro was founded in the United States in 1963 by Gustav Dalla Valle, the Beuchat representative in United States, and Dick Bonin to manufacture scuba gear. Scubapro merged with dive computer manufacturer Uwatec in 1997 and became part of Johnson Outdoors. The company, now known as "Scubapro Uwatec", currently manufactures
diving regulator A diving regulator or underwater diving regulator is a pressure regulator that controls the pressure of breathing gas for underwater diving. The most commonly recognised application is to reduce pressurized breathing gas to ambient pressure and ...
s, buoyancy compensators, dive computers,
masks A mask is an object normally worn on the face, typically for protection, disguise, performance, or entertainment, and often employed for rituals and rites. Masks have been used since antiquity for both ceremonial and practical purposes, ...
,
fins A fin is a thin component or appendage attached to a larger body or structure. Fins typically function as foil (fluid mechanics), foils that produce lift (force), lift or thrust, or provide the ability to steer or stabilize motion while travelin ...
, snorkels, wetsuits and drysuits, as well as scuba accessories. SeemannSub, also known as Subgear, was acquired by Scubapro in 2007.


Uwatec

Uwatec was founded in
Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
in 1984 as a manufacturer of scuba gear. In 1987, it introduced the Aladin PRO, establishing a reputation for making diving computers; however, multiple lawsuits accusing Uwatec (and later Johnson Outdoors) of a seven-year cover-up of a potentially lethal dive-computer bug tainted that reputation. Uwatec merged with Scubapro in 1997, becoming part of Johnson Outdoors.


Subgear

Subgear is the rebranded name of Seemann Sub, a diving brand active in
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
since 1979.


Jetboil

Since November 2012, Johnson Outdoors has owned Jetboil, a company that produces lightweight gas fueled
portable stove A portable stove is a cooking stove specially designed to be portable and lightweight, used in camping (recreation), camping, picnicking, backpacking (wilderness), backpacking, or other use in remote locations where an easily transportable means ...
s.


Eureka!

Johnson Outdoors acquired Eureka! Tent Company in 1973.


Old Town Canoe

Johnson Outdoors acquired Old Town Canoe from S. C. Johnson & Son in 2004; the latter acquired Old Town Canoe in 1974.


Ocean Kayak

Ocean Kayak was founded by Tim Niemier in 1988 to sell
polyethylene Polyethylene or polythene (abbreviated PE; IUPAC name polyethene or poly(methylene)) is the most commonly produced plastic. It is a polymer, primarily used for packaging (plastic bags, plastic films, geomembranes and containers including bott ...
sit-on-top
kayaks ] A kayak is a small, narrow human-powered watercraft typically propelled by means of a long, double-bladed paddle. The word ''kayak'' originates from the Inuktitut word '' qajaq'' (). In British English, the kayak is also considered to be ...
. Johnson Outdoors acquired the company in 1997.


References


External links

{{Use mdy dates, date=August 2016 Companies based in Binghamton, New York Underwater diving equipment manufacturers