Scheels () is an American

privately held A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

employee-owned Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...

and operated

sporting goods Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since the p ...

and entertainment chain store headquartered in

Fargo, North Dakota Fargo is the List of cities in North Dakota, most populous city in the U.S. state of North Dakota and the county seat of Cass County, North Dakota, Cass County. The population was 125,990 at the 2020 United States census, 2020 census, which was e ...

. Scheels operates thirty-four store locations in sixteen U.S. states.

Company Overview

The headquarters are located in

, along with two stores, one traditional all-sports store, and a store focusing on home and hardware that is now in the old sports store after being in its University Drive location since 1962. Scheels began as a hardware and general merchandise store in

Sabin, Minnesota Sabin is a city in Clay County, Minnesota, Clay County, Minnesota, United States approximately 14 miles southeast of Moorhead, Minnesota, Moorhead, Minnesota. The population was 619 at the 2020 United States census, 2020 census. History The ci ...

, in 1902. Frederick A. Scheel, a

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

immigrant, used the $300 he earned from his first harvest of potatoes as the down payment on the first Scheels, which was a hardware store. Scheels started adding a small selection of

to its stores in 1954. Over the years, Scheels opened in surrounding communities, including

. Fargo is currently the site of Scheels corporate headquarters. Scheels' first all-sports superstore opened in

Grand Forks, North Dakota Grand Forks is a city in and the county seat of Grand Forks County, North Dakota, United States. The city's population was 59,166 as of the 2020 United States census, 2020 census, making it the List of cities in North Dakota, third-most populous ...

, in 1989. This store relocated to Columbia Mall in 2014. CEO Steve M. Scheel, great-grandson of Frederick A. Scheel, oversees the company of over 11,000 associates. His father, Steve D. Scheel, is the chairman of the board.

Locations

Scheels owns and operates thirty-four stores in sixteen U.S. states, mostly located in the Midwest. There are five stores in

North Dakota North Dakota ( ) is a U.S. state in the Upper Midwest, named after the indigenous Dakota people, Dakota and Sioux peoples. It is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north and by the U.S. states of Minneso ...

, two of which are in Fargo. There are also locations in Bismarck,

Grand Forks Grand Forks is a city in and the county seat of Grand Forks County, North Dakota, United States. The city's population was 59,166 as of the 2020 census, making it the third-most populous city in the state, after Fargo and Bismarck. Grand For ...

, and

Minot Minot ( ) is a city in and the county seat of Ward County, North Dakota, United States, in the state's north-central region. It is most widely known for the Air Force base approximately north of the city. With a population of 48,377 at the 2 ...

. There are five stores in

Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...

, which are located in

Eden Prairie Eden Prairie is a city in Hennepin County, Minnesota, United States. It had a population of 64,198 at the 2020 census, making it the 16th-largest city in Minnesota. The city is adjacent to the north bank of the Minnesota River, upstream from ...

Mankato Mankato ( ) is a city in Blue Earth, Nicollet, and Le Sueur counties in the U.S. state of Minnesota. It is the county seat of Blue Earth County, Minnesota. The population was 44,488 at the 2020 census, making it the 21st-largest city in Mi ...

, Moorhead, St. Cloud, and Rochester.

South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state, state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Dakota people, Dakota Sioux ...

has two stores in

Sioux Falls Sioux Falls ( ) is the most populous city in the U.S. state of South Dakota and the 117th-most populous city in the United States. It is the county seat of Minnehaha County and also extends into northern Lincoln County. The population was 192 ...

and

Rapid City Rapid City is the county seat of Pennington County, South Dakota, United States. It is located on the eastern slope of the Black Hills in western South Dakota and was named after Rapid Creek, where the settlement developed. It is the second-mo ...

Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...

has four stores, which are located in Cedar Falls,

Coralville Coralville is a city in Johnson County, Iowa, United States. It is a suburb of Iowa City and part of the Iowa City Metropolitan Statistical Area. The population was 22,318 at the 2020 census. History Coralville is the location of the Edgewa ...

Sioux City Sioux City () is a city in Woodbury and Plymouth counties in the U.S. state of Iowa. The population was 85,797 in the 2020 census, making it the fourth-most populous city in Iowa. The county seat of Woodbury County, Sioux City is the primar ...

, and West Des Moines.

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...

has one store, which can be found in Springfield.

Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...

, has two locations in

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...

and

Omaha Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

has two locations in

Eau Claire Eau Claire (French for "clear water", ''pl.'' ''eaux claires'') is the name of a number of locations and features in North America. The name is pronounced as if it were spelled "O'Clare". Place names (Canada) Communities *Eau Claire, Calgary, a n ...

and

Appleton Appleton may refer to: People and fictional characters * Appleton (surname), including a list of people and fictional characters * Appleton family, an American political, religious and mercantile family * Appleton P. Clark Jr. (1865–1955), Am ...

Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...

has two locations in Wichita and

Overland Park Overland Park ( ) is the largest city in Johnson County, Kansas, United States, and the second-most populous city in the state of Kansas. It is one of four principal cities in the Kansas City metropolitan area. As of the 2020 census, the pop ...

. The company opened its newest location on October 19, 2024, in

Tulsa, Oklahoma Tulsa ( ) is the List of municipalities in Oklahoma, second-most-populous city in the U.S. state, state of Oklahoma, after Oklahoma City, and the List of United States cities by population, 48th-most-populous city in the United States. The po ...

. On December 3, 2012, Scheels announced that it would be opening the company's new

flagship store A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...

Overland Park, Kansas Overland Park ( ) is the largest city in Johnson County, Kansas, United States, and the List of cities in Kansas#Highest population listing, second-most populous city in the state of Kansas. It is one of four principal city, principal cities in ...

, in the Corbin Park outdoor retail village. The store would be a , two-story building. CEO Steve Scheel said that he had grand plans for the interior of the store. Customers will enter the store under a 16,000-gallon aquarium, complete with a coral reef and scuba divers to feed the fish daily. A , 16-car Ferris wheel also will be in the store, in addition to sport simulators and a walk of U.S. presidents. Scheels opened its new flagship store in Overland Park, Kansas, on June 27, 2015. On July 11, 2020, Scheels opened a two-story, store at the Eden Prairie Center in Eden Prairie, MN. Outside of the Midwest,

Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...

has three Scheels locations in

Billings Billings is the most populous city in the U.S. state of Montana, with a population of 117,116 as of the 2020 census. Located in the south-central portion of the state, it is the seat of Yellowstone County and the principal city of the Billin ...

Missoula Missoula ( ) is a city in and the county seat of Missoula County, Montana, Missoula County, Montana, United States. It is located along the Clark Fork River near its confluence with the Bitterroot River, Bitterroot and Blackfoot River (Montana), ...

, and Great Falls.

Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...

has a location in

Sandy Sandy may refer to: People and fictional characters *Sandy (given name), including a list of people and fictional characters with the given name or nickname * Sandy (surname), a list of people * Sandy (Iranian music band), Iranian singer, comp ...

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

has two locations in Johnstown and

Colorado Springs Colorado Springs is the most populous city in El Paso County, Colorado, United States, and its county seat. The city had a population of 478,961 at the 2020 census, a 15.02% increase since 2010. Colorado Springs is the second-most populous c ...

Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...

has one location in Sparks.

Idaho Idaho ( ) is a landlocked U.S. state, state in the Pacific Northwest and Mountain states, Mountain West subregions of the Western United States. It borders Montana and Wyoming to the east, Nevada and Utah to the south, and Washington (state), ...

has one store in

Meridian Meridian or a meridian line (from Latin ''meridies'' via Old French ''meridiane'', meaning “midday”) may refer to Science * Meridian (astronomy), imaginary circle in a plane perpendicular to the planes of the celestial equator and horizon * ...

. The company is set to open a second

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

location in Cedar Park, coming 2026. In May 2020, the Scheels opened a location in

, located in The Colony. At , this store is the largest Scheels and largest all-sports store in the world. On May 19, 2020,

Macerich The Macerich Company ( ) is a real estate investment trust that invests in shopping centers. It is the third-largest owner and operator of shopping centers in the United States. As of December 31, 2020, the company owned interests in 52 propert ...

announced that Scheels will open its first

Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...

location at

Chandler Fashion Center Chandler Fashion Center is a regional shopping center located in the city of Chandler, Arizona, and is the second largest mall in the Phoenix metropolitan area. The mall is owned by Macerich and was developed by Westcor a former subsidiary of ...

in the fall of 2023, replacing a vacant

Nordstrom Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...

Scheels Outfitters brand

Scheels Outfitters is a premium brand exclusive to Scheels. Merchandise is designed for field experts by "Scheels Experts.""Scheels Outfitters"
. ''Scheels''. This includes gear for fishing, hunting, and shooting.

References

External links

* {{commons category 1902 establishments in Minnesota Clay County, Minnesota Companies based in Fargo–Moorhead Employee-owned companies of the United States Fargo, North Dakota Online retailers of the United States Privately held companies based in Minnesota Privately held companies based in North Dakota Retail companies established in 1902 Sporting goods retailers of the United States

Company Overview

Locations

Scheels Outfitters brand

See also

References

External links