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Samuel "Mayday" Malone is a fictional character on the American television show ''
Cheers ''Cheers'' is an American sitcom television series that ran on NBC from September 30, 1982, to May 20, 1993, with a total of 275 half-hour episodes across 11 seasons. The show was produced by Charles/Burrows/Charles Productions in association w ...
'', portrayed by Ted Danson and created by
Glen and Les Charles Glen Gerald Charles (born February 18, 1943) and Les Charles (born March 25, 1948) are American screenwriters and television producers, best known for ''Taxi (TV series), Taxi'' and ''Cheers''. Early life and careers The Charles brothers atte ...
. The protagonist of the series, Sam, a former
relief pitcher In baseball and softball, a relief pitcher or reliever is a pitcher who enters the game after the starting pitcher is removed because of fatigue, ineffectiveness, injury, or ejection, or for other strategic reasons, such as inclement weather d ...
for the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eig ...
baseball team, is the owner and bartender of the bar called "Cheers". He is also a recovering alcoholic and a notorious womanizer. Although his celebrity status was short-lived, Sam retains that standing within the confines of Cheers, where he is beloved by the regular patrons. Along with Carla Tortelli and
Norm Peterson Hilary Norman Peterson is a regular fictional character on the American television show ''Cheers''. The character was portrayed by actor George Wendt and is named Hilary after his paternal grandfather. Norm appeared in all 275 episodes of '' ...
, he is one of only three characters to appear in all episodes of ''Cheers''. Sam has an on-again, off-again relationship with the bar waitress Diane Chambers ( Shelley Long) for the series' first five seasons until her departure from the series. Then he tries to seduce Diane's replacement,
Rebecca Howe Rebecca Howe is a fictional character of the American television sitcom ''Cheers'', portrayed by Kirstie Alley and created by Glen and Les Charles. Rebecca appeared in 147 episodes of ''Cheers'' between 1987 and 1993 and in one episode of ''Wi ...
( Kirstie Alley), who frequently rejects his advances. Sam also appears in " The Show Where Sam Shows Up", a crossover episode of the spin-off '' Frasier''. Other actors auditioned for the role. Producers decided to give Danson the role for primarily his scenes with Shelley Long as Diane. Critical reception for the character has been mostly positive. Some academics considered Sam an example of satirizing
masculinity Masculinity (also called manhood or manliness) is a set of attributes, behaviors, and roles associated with men and boys. Masculinity can be theoretically understood as socially constructed, and there is also evidence that some behaviors ...
. For his performance as Sam, Ted Danson won two respective
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
s as an Outstanding Lead Actor in a Comedy Series in 1990 and 1993 and two
Golden Globe Award The Golden Globe Awards are accolades bestowed by the Hollywood Foreign Press Association beginning in January 1944, recognizing excellence in both American and international film and television. Beginning in 2022, there are 105 members of t ...
s as a Best Actor in a Musical or Comedy Series.


Role

At the time the series debuted in 1982, Sam has been the bartender and owner of Cheers for five years." Give Me a Ring Sometime." ''Cheers: Season 1: The Complete First Season on DVD''. Paramount, 2003. DVD."Sam at Eleven." 1982. ''Cheers: Season 1: The Complete First Season on DVD''. Writ. Glen Charles and
Les Charles Glen Gerald Charles (born February 18, 1943) and Les Charles (born March 25, 1948) are American screenwriters and television producers, best known for ''Taxi'' and '' Cheers''. Early life and careers The Charles brothers attended University o ...
. Paramount, 2003. DVD.
Chronologically within the series, Sam, who is
Irish Catholic Irish Catholics are an ethnoreligious group native to Ireland whose members are both Catholic and Irish. They have a large diaspora, which includes over 36 million American citizens and over 14 million British citizens (a quarter of the Briti ...
, dropped out of high school in his senior year to play professional baseball."Teacher's Pet". 1985. ''Cheers: Season 3: The Complete Third Season on DVD''. Paramount, 2004. DVD. Sam began his career in the minor leagues, where he met Coach Ernie Pantusso ( Nicholas Colasanto). He eventually became a relief pitcher for the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eig ...
, wearing number 16. His major league career lasted approximately five years; he specifically mentions having pitched in 1973, and was a member of the 1975 AL champion Red Sox team. As well, Martin Crane saw him pitch at the Kingdome, which opened in 1977 – also the year that he became the owner of Cheers. Although his baseball career is not highly detailed throughout the series, Sam was at times a good-to-very-good pitcher (stories of him retiring star batters occur during the series), and was the team's bullpen ace for a while. Sam's baseball career declined when he became an
alcoholic Alcoholism is, broadly, any drinking of alcohol that results in significant mental or physical health problems. Because there is disagreement on the definition of the word ''alcoholism'', it is not a recognized diagnostic entity. Predomina ...
, and there are also numerous stories of him pitching poorly and giving up tape-measure home runs. Over time, Sam's role as a bartender turns him into the "resident ringleader for an assortment of poor souls and wanna-be's". Throughout the series, Sam has had casual female partners, usually one-dimensional or sexually very available, and sometimes takes them along in his red
Chevrolet Corvette The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctive ...
. However, in "Sam Turns the Other Cheek" (episode 49, 1984), Sam reveals that he avoids "married, underage, and comatose" women, so he does have some ethical standards. In "Teacher's Pet" (season 3, 1985), Sam earns his high school diploma despite an overall bad grade from the high school geography teacher, with whom he had a brief affair while he was her student. The episode "Sam's Women" (episode 2, 1982) reveals that Sam was married to his somewhat more sophisticated ex-wife, Debra ( Donna McKechnie). (In some syndicated prints, Sam's past marriage is omitted, although it is mentioned again in the 5th-season episode, "Young Dr. Weinstein".) Notably, he has an
on-and-off relationship An on-again, off-again relationship (also known as an on–off or off–on relationship) is a form of personal relationship between two persons who keep breaking up only to reconcile afterwards, thus repeating a cycle. Researcher Kale Monk, an a ...
with "a bright, attractive graduate student", Diane Chambers (Shelley Long). One time after Sam and Diane ended their on-and-off relationship, in "Rebound, Part One" (episode 45, 1984), Sam relapses into alcoholism and excessively womanizes. Diane finds this out from Coach, and involves her new love interest
Frasier Crane Dr. Frasier Winslow Crane (born ) is a fictional character who is both a supporting character on the American television sitcom ''Cheers'' and the titular protagonist of its spin-off '' Frasier'', portrayed by Kelsey Grammer. The character deb ...
(
Kelsey Grammer Allen Kelsey Grammer (born February 21, 1955) is an American actor and producer. He gained notoriety and acclaim for his role as psychiatrist Dr. Frasier Crane on the NBC sitcom ''Cheers'' (1984-1993) and its spin-off '' Frasier'' (1993-2004) ...
) in helping Sam slowly regain his sobriety in the following episode, "Rebound, Part Two". In the three-part episode "Strange Bedfellows" (episodes 93–95, 1986), Sam dates an intelligent, attractive politician Janet Eldridge ( Kate Mulgrew), who eventually ends the relationship because of Sam's visible feelings for Diane. Throughout the fifth season (1986–87), Sam cyclically proposes to Diane, but she rejects every proposal until, in "Chambers vs. Malone" (episode 108, 1987), Diane finally accepts his latest proposal. In "
I Do, Adieu "I Do, Adieu" is the fifth-season finale of the American television sitcom '' Cheers'', written by Glen and Les Charles and directed by James Burrows. It aired on May 7, 1987, on NBC. During the fifth season, Sam Malone repeatedly proposes to D ...
" (episode 121, 1987), Sam and Diane try to marry but call off the wedding to let her start a supposedly promising writing career. In the following episode " Home Is the Sailor" (episode 122, 1987), Sam sells Cheers to the Lillian Corporation six months before the episode and later returns to the bar to work under employment of the "voluptuously beautiful" new manager,
Rebecca Howe Rebecca Howe is a fictional character of the American television sitcom ''Cheers'', portrayed by Kirstie Alley and created by Glen and Les Charles. Rebecca appeared in 147 episodes of ''Cheers'' between 1987 and 1993 and in one episode of ''Wi ...
. Within this period, Sam constantly flirts with and attempts to seduce Rebecca, but she rejects all of his advances. In "Cry Harder" (episode 194, 1990), Sam is able to buy back the bar from the Lillian Corporation after Sam has saved the corporation from financial victimization by Robin Colcord ( Roger Rees), Rebecca's lover. At the last minute, Sam and Rebecca embrace and kiss. However, in the following episode "Love Is a Really, Really, Perfectly Okay Thing" (episode 195, 1990), Sam devastatingly tells Rebecca that he has no feelings for her. In "The Days of Wine and Neuroses" (1990), Sam rejects Rebecca's advances one night while she is drunk over her doubts when now-impoverished Robin proposed to her. In the tenth season (1991–92), they try to conceive a child, but by then they have decided to stay friends. In "The Guy Can't Help It" (1993), Sam plays with the idea of marrying Rebecca (as a safety net "in case no one better comes along"), but several bar patrons and even Carla tell Sam his womanizing is getting him nowhere, prompting him to join Dr. Robert Sutton's ( Gilbert Lewis) group meetings for sex addicts, a referral made by Frasier. In the series finale, " One for the Road" (1993), Sam reunites with Diane after six years of separation. They try to rekindle their relationship, but just before they fly off together to California, Sam and Diane begin to have doubts about their future together, and they re-separate. Sam returns to the bar, where his friends celebrate his return. Then, when Norm and Sam remain while everyone else leaves, Norm reassures Sam that Sam would return and never leave his one "true love"which the ''
TV Guide TV Guide is an American digital media company that provides television program TV listings, listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine, TV Guide Mag ...
'' implies is the Cheers bar."TV's Best Finales Ever"
''
TV Guide TV Guide is an American digital media company that provides television program TV listings, listings information as well as entertainment and television-related news. The company sold its print magazine division, TV Guide Magazine, TV Guide Mag ...
'', 2010. Web. 1 June 2012.
Record no at ''
NewsBank NewsBank is a news database resource that provides archives of media publications as reference materials to libraries. History John Naisbitt, the author of the book ''Megatrends'', founded NewsBank.Andrews 1998, p. 17. The company was launched ...
'': 113001A60C3FB35B .
In a ''Frasier'' episode, " The Show Where Sam Shows Up" (1995), Sam is engaged to Sheila ( Téa Leoni), a fellow sex addict whom he met during group therapy, but he breaks off the engagement after she admits that she slept with two regular Cheers customersPaul Krapence and
Cliff Clavin Clifford C. Clavin, Jr. (born 1947 or 1949) is a fictional character on the American television show ''Cheers'' played by John Ratzenberger. A postal worker, he is the bar's know-it-all and was a contestant on the game show '' Jeopardy!'' Cl ...
during their engagement. Unbeknownst to Sam, she slept with Frasier, which she does not reveal to Sam.


Skit appearances

Ted Danson reprised the role of Sam Malone in pre-game segments of the 1983 Super Bowl Microfilm. and of one of the baseball games of the 1986 World Series, At ''
NewsBank NewsBank is a news database resource that provides archives of media publications as reference materials to libraries. History John Naisbitt, the author of the book ''Megatrends'', founded NewsBank.Andrews 1998, p. 17. The company was launched ...
'': . At official website: . Record no. 861005579.
'' The Magical World of Disney'' episode "
Mickey's 60th Birthday ''Mickey's 60th Birthday'' is a 1988 American live-action/animated television special broadcast on '' The Magical World of Disney'' on November 13, 1988 on NBC. As the title suggests, it was produced for the 60th anniversary of the Mickey Mous ...
", ''
NewsBank NewsBank is a news database resource that provides archives of media publications as reference materials to libraries. History John Naisbitt, the author of the book ''Megatrends'', founded NewsBank.Andrews 1998, p. 17. The company was launched ...
'': . Syracuse.com: . Record no. 8811110139.
and ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'' episode " Fear of Flying". In the Super Bowl pregame skit, Sam and his customers at the bar chide Diane for not knowing and ridiculing football. They meet
Pete Axthelm Pete Axthelm (August 27, 1943 – February 2, 1991) was a sportswriter and columnist for the ''New York Herald Tribune'', '' Sports Illustrated'', '' Newsweek'' and its '' Inside Sports''. During the 1980s, his knowledge of sports and journalisti ...
, an NBC sportscaster who visits the bar.''Super Bowl XVII Pregame''. NBC. January 30, 1983. Television. In the pregame skit of the 1986 World Series game, Bob Costas interviews Sam at the bar. In "Mickey's 60th Birthday", Sam forgets Rebecca's birthday and begs Mickey Mouse to sing " Happy Birthday to You" as her birthday present. Rebecca chooses Mickey over Sam, who still wants to seduce her."Mickey's 60th Birthday". '' The Magical World of Disney''. NBC. November 13, 1988. Television. In ''The Simpsons'', Sam is dating twins while trying to marry Diane without Rebecca knowing.


Development


Conception, writing, and casting

Before the series began in September 1982, various actors considered or were considered for the role of Sam Malone. Before he was cast, Ted Danson appeared in films and television series. Danson appeared in the 1979 film '' The Onion Field'', adapted from the nonfiction book of the same name, as Officer Ian Campbell, who was murdered by two criminals. Danson also appeared in ''
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choic ...
'' episode, "The Unkindest Cut" (1982), as one-time character Vincenzo Senaca—"a flamboyant and decidedly effeminate hairdresser, who ruined Elaine's but got his comeuppance at the end." ''Cheers'' creators Glen and
Les Charles Glen Gerald Charles (born February 18, 1943) and Les Charles (born March 25, 1948) are American screenwriters and television producers, best known for ''Taxi'' and '' Cheers''. Early life and careers The Charles brothers attended University o ...
—along with James Burrows—were executive consultants for the episode. Danson, William Devane and Fred Dryer were shortlisted for the role of Sam Malone. Ed O'Neill auditioned for the role but did not win the part.
John Lithgow John Arthur Lithgow ( ; born , 1945) is an American actor. Lithgow studied at Harvard University and the London Academy of Music and Dramatic Art before becoming known for his work on the stage and screen. He has been the recipient of numerous ...
missed the audition because he was ill. Originally, Sam Malone was intended "to be a former wide receiver for the American football team,
New England Patriots The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East divisio ...
."Meade, Peter.
We'll Cry In Our Beers As Sam, Diane Split
" ''
Spartanburg Herald-Journal The ''Spartanburg Herald-Journal'' is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States. History The origins of the paper lie with ''The Spartan'', a weekly paper reportedly first printed in about 1842� ...
TV Update'' partanburg, NCApril 29, 1984: 14. ''Google News''. Web. January 21, 2012.
Fred Dryer was initially chosen for that role because he is a former football player, but the Charles brothers chose Danson because NBC executives noticed the chemistry between him and Shelley Long. The character then evolved into a former
relief pitcher In baseball and softball, a relief pitcher or reliever is a pitcher who enters the game after the starting pitcher is removed because of fatigue, ineffectiveness, injury, or ejection, or for other strategic reasons, such as inclement weather d ...
for the baseball team
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eig ...
. To prepare for the role, Danson attended a bartending school in
Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, wh ...
. Fred Dryer later appeared as Dave Richards, one of Sam Malone's friends and a
sports commentator In sports broadcasting, a sports commentator (also known as sports announcer or sportscaster) provides a real-time commentary of a game or event, usually during a live broadcast, traditionally delivered in the historical present tense. Radio wa ...
, in ''Cheers''. Danson said: Sam is "athletically handsome" and a womanizer who casually dates and has sex with various women "who want to have fun".Craig, Steve. p. 15Hecht, 235. ''Google Books''. Web. February 11, 201

However, his relationships invariably fail.Blake, Marc.
How Not to Write a Sitcom: 100 Mistakes to Avoid If You Ever Want to Get Produced'
. London:
A & C Black A & C Black is a British book publishing company, owned since 2002 by Bloomsbury Publishing. The company is noted for publishing '' Who's Who'' since 1849. It also published popular travel guides and novels. History The firm was founded in 18 ...
, 2011. ''Google Books''. Web. January 31, 2011.
Les Charles said that Sam was a "
straight man The straight man is a stock character in a comedy performance, especially a double act, sketch comedy, or farce. When a comedy partner behaves eccentrically, the straight man is expected to maintain composure. The direct contribution to the ...
" to Diane; after Shelley Long's departure, he became more "carefree" and a "goof-off." Ted Danson wore a hairpiece to conceal his baldness for the role of Sam Malone during filming of ''Cheers''. His baldness was revealed at the 42nd Primetime Emmy Awards (1990). In the episode "It's Lonely on the Top" (1993), Sam Malone reveals his baldness to Carla ( Rhea Perlman). Danson earned per episode as Sam Malone during the last few years of ''Cheers''.Zurawik, David.
Last Call for Cheers. The Boston Bar is just a Sitcom Set, but for Viewers It Has Become a Real Place, Where Friends Hang Out
" ''
The Baltimore Sun ''The Baltimore Sun'' is the largest general-circulation daily newspaper based in the U.S. state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by Tr ...
'' May 16, 1993. Web. January 17, 2012.
Lippman, John.
Future of `Cheers' uncertain
" ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
'' February 7, 1991: 1D. Rpt. in '' The Gainesville Sun'' ainesville, FLFebruary 10, 1991: 7D. ''Google News''. Web. January 17, 2012.
In the final season of ''Cheers'' (1992–93), Danson decided to stop portraying Sam Malone, which contributed to the end of ''Cheers''. Danson said about the way the character changed, "He got older, you know ...  he writerstried to make him Sammy again. But he's 45 now. I'm 45. It's OK to be chasing around when you're 37. But when you're 45, it's kind of sad to be chasing around that way." The producers tried to continue the show without Ted Danson, and they attempted to move the show to the first-run syndication, but these ideas were shelved.


Characterization and analysis

Sam's on-screen relationships with Diane and Rebecca were inspired by works about the "mixture of romance and antagonism of two people, ortrayed by Spencer Tracy and Katharine Hepburn">Spencer_Tracy.html" ;"title="ortrayed by Spencer Tracy">ortrayed by Spencer Tracy and Katharine Hepburn], in a competitive situation". Sam is subject to a satire of masculinity. He is described as "a sleazy, promiscuous, aggressive, exhibitionistic narcissist",Hundley, p. 219 one of the "new macho eroes of the 1980s pop culture, "the target of humor," and not a "likely andidateto lead the post-feminist counter revolution." A new macho hero of the 1980s is the opposite of a pre-1980s macho hero that "constituted an antifeminist backlash".Kibby, Marjorie.
Representing Masculinity
" '' The University of Newcastle'' ustralia(1997). ''Miami Vice Chronicles''. Web. January 17, 2012.
Steve Craig from the
University of North Texas The University of North Texas (UNT) is a public research university in Denton, Texas. It was founded as a nonsectarian, coeducational, private teachers college in 1890 and was formally adopted by the state 11 years later."Denton Normal Schoo ...
wrote in his 1993 journal that Sam is a parody of "traditional male values" and of a negative stereotype of masculinity. Craig wrote that Sam's attempts to define and exemplify "his version of masculinity" are satirized throughout the series "to explore gender identity" without threatening the viewer's own definition of one's own gender. In his 2011 book '' Primetime Propaganda'', Ben Shapiro, an American conservative commentator, called Sam "a dog, a feminist caricature of men", and a cultural representation of the "lower-class conservative," in contrast to portrayer Ted Danson, who identifies himself as liberal.Shapiro, Ben. p. 122. Glen Charles, a creator of ''Cheers'', considered Sam "a spokesman for a large group of people who thought that
he women's movement He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' in ...
was a bunch of bull and look with disdain upon people who don't think it was". Heather Hundley wrote that the series sends "double standards" about promiscuous men and women. Hundley said that Sam is portrayed as heroic. She further wrote that Sam never suffers from consequences of his promiscuity and has been happily single and childless,Hundley, p. 217 while it portrays Carla Tortelli as a "nymphomaniac" who regrets her own promiscuities, which lead to out-of-wedlock pregnancies. She said the series' portrayal of premarital sex is "negative and unhealthy", omitting other dangers of promiscuity such as
sexually transmitted disease Sexually transmitted infections (STIs), also referred to as sexually transmitted diseases (STDs) and the older term venereal diseases, are infections that are Transmission (medicine), spread by Human sexual activity, sexual activity, especi ...
s and
HIV/AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual ...
.Hundley, p. 218 Mark LaFlamme of the '' Sun Journal'' called Sam's relationship with Rebecca Howe "mundane" and his flirtation with her "bawdy". Throughout most of ''Cheers'', Sam is "allowed to be happy nd to livea rich life". Towards the end of the series' run, however, Sam undergoes therapy for sex addiction. In a 1995 episode of ''Frasier'' called " The Show Where Sam Shows Up", Sam is depicted as a self-identified sexual addict; he gets help from group meetings and commits to changing himself.Hecht, 236. '' Amazon.com'' Web. February 11, 201

Use search term "cheers sam" for results there.
Sam Malone has been compared with some of Ted Danson's later roles. In 1998, David Bianculli from ''
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'' called Danson's
guest appearance In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other ...
as a plumber in '' Veronica's Closet'' Sam Malone's "close cousin: a confident womanizer, and not the brig