Sale is a city situated in the
Gippsland
Gippsland () is a rural region in the southeastern part of Victoria, Australia, mostly comprising the coastal plains south of the Victorian Alps (the southernmost section of the Great Dividing Range). It covers an elongated area of east of th ...
region of
Victoria, Australia
Victoria, commonly abbreviated as Vic, is a state in southeastern Australia. It is the second-smallest state (after Tasmania), with a land area of ; the second-most-populated state (after New South Wales), with a population of over 7 million; ...
and the council capital of the Shire of Wellington. It had an estimated population of 15,305 in 2022 according to the
Australian Bureau of Statistics
The Australian Bureau of Statistics (ABS) is an List of Australian Government entities, Australian Government agency that collects and analyses statistics on economic, population, Natural environment, environmental, and social issues to advi ...
. The total population including the immediate area around the town is approximately 19,000 according to shire website.
History
The Aboriginal name for the Sale area is Wayput. Two famous
Gippsland
Gippsland () is a rural region in the southeastern part of Victoria, Australia, mostly comprising the coastal plains south of the Victorian Alps (the southernmost section of the Great Dividing Range). It covers an elongated area of east of th ...
explorers,
Paul Strzelecki and
Angus McMillan
Angus McMillan (14 August 1810 – 18 May 1865) was a Scottish-born explorer, pioneer pastoralism, pastoralist, and perpetrator of several of the Gippsland massacres of Gunai people.
Arriving first in New South Wales in 1838, McMillan rose sw ...
, passed through the immediate area around 1840. The first white settler was Archibald McIntosh who arrived in 1844 and established his 'Flooding Creek' property on the flood plain country which was duly inundated soon after his arrival. In 2021, there was a proposal by locals to change the town name from 'Sale' − due to similarity with English word,
sale − to either, 'Wayput' or 'Flooding Creek', but turned out to be unsuccessful.
In the 1840's, drovers heading south to
Port Albert crossed Flooding Creek and were confronted with the difficult marsh country around the
Thomson Thomson may refer to:
Names
* Thomson (surname), a list of people with this name and a description of its origin
* Thomson baronets, four baronetcies created for persons with the surname Thomson
Businesses and organizations
* SGS-Thomson M ...
and
Latrobe rivers. A punt operated across the Latrobe River until a toll bridge was erected. A Post Office named Flooding Creek opened here on 30 September 1848 being renamed, somewhat belatedly, as Sale on 1 January 1854.
The first town plots went on sale in 1850. When the new settlement was gazetted in 1851 it was named "Sale" – a tribute to
General Sir Robert Sale, a British army officer who won fame in the
first Afghan war
The First Anglo-Afghan War () was fought between the British Empire and the Emirate of Kabul from 1838 to 1842. The British initially successfully invaded the country taking sides in a succession dispute between emir Dost Mohammad Khan ( Bara ...
before being killed in battle in India in 1845. An
SBS TV documentary, ''
Afghanistan: The Great Game – A Personal View by Rory Stewart'', claims that it is actually named after his wife, Lady Florentia Sale (1790–1853), who wrote a famous journal of her experiences during the
First Anglo-Afghan War
The First Anglo-Afghan War () was fought between the British Empire and the Emirate of Kabul from 1838 to 1842. The British initially successfully invaded the country taking sides in a succession dispute between emir Dost Mohammad Khan ( Bara ...
which became a best seller in the 1840's and was serialised in ''
The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' (UK) and possibly in Australia. Certainly, her letters to her husband were enthusiastically published in Australian papers.
The town greatly benefitted from the
1851 gold rush at
Omeo as it was situated on the Port Albert to Omeo route and was an important base for the goldfields, until the arrival of the
Gippsland railway line
The Gippsland railway line (formerly known as the Orbost railway line) is a railway line serving the Latrobe Valley and Gippsland regions of Victoria (Australia), Victoria, Australia. It runs east from the state capital Melbourne through Warr ...
. It was also an important service centre for East Gippsland and the
Monaro Plains of
New South Wales
New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...
. A building boom took place c. 1855–65.
In 1863 the population of Sale reached 1800 and it became a borough. The courthouse opened the following year. Shops, hotels and offices spilled over into Raymond Street and the first Anglican Church was erected on the site now occupied by St Anne's and Gippsland Grammar School. The ''
Gippsland Times
The ''Gippsland Times'' is a newspaper published in Sale, Victoria, Australia since 1861. It is now part of Fairfax Media's group of regional newspapers.
Its full title is ''The Gippsland Times and Maffra Spectator'', reflecting a takeover of th ...
'' newspaper was established in 1861 while the first Star Hotel and the Criterion Hotel were built in 1865.
In late December 1874, a visitor to the township recorded a description of Sale “which has all the appearances of a flourishing township”. He observed that “the streets are wide and shops plentiful, but fruit is scarce, a few stale cherries being all I could obtain from the principal shop in the place”.
St Paul's Cathedral
St Paul's Cathedral, formally the Cathedral Church of St Paul the Apostle, is an Anglican cathedral in London, England, the seat of the Bishop of London. The cathedral serves as the mother church of the Diocese of London in the Church of Engl ...
is the cathedral church of the Anglican Diocese of Gippsland in Australia. The cathedral building, built in 1884, is a double-storey building with a rectangular footprint and is constructed of red brick and slate roofing.

In terms of access, the first reasonable road from Melbourne arrived in 1865 and
Cobb & Co
Cobb & Co was the name used by several independent Australian coach businesses. The first company to use 'Cobb & Co' was established in 1853 by American Freeman Cobb and his partners. The name grew to great prominence in the late 19th century, ...
established a rough-and-ready 24-hour coach service linking Melbourne and Sale. The Latrobe Wharf was built in the 1870s and two hotels emerged to exploit the new centre of activity. It was located near the present swing bridge although little is left.
Anthony Trollope
Anthony Trollope ( ; 24 April 1815 – 6 December 1882) was an English novelist and civil servant of the Victorian era. Among the best-known of his 47 novels are two series of six novels each collectively known as the ''Chronicles of Barsetshire ...
visited Sale in 1872. Writing of the experience in Australia and New Zealand (1873) he spoke of the town's "innumerable hotels" and concluded from his impressions that the Aborigines had little chance of surviving as a race. The children's author
Mary Grant Bruce
Mary Grant Bruce (born Minnie Grant Bruce, 24 May 1878 – 2 July 1958), was an Australian children's author and journalist. While all her thirty-seven books enjoyed popular success in Australia and overseas, particularly in the United Kingdom, ...
was born in the town in 1878.
A two-storey post office, with clock tower, was built in 1884 (it was demolished in 1963).
HM Prison Sale
HM Prison Sale was a prison in Sale, Victoria, Australia. The prison was first proclaimed on the 28 October 1864, and the stone for the prison was prepared near Port Albert. That proclamation was revoked on 28 October 1887. A new prison was p ...
was completed in 1887 and it operated for 110 years until it was replaced by a private
Fulham Correctional Centre
Fulham Correctional Centre is a medium security Australian prison located in Hopkins Road, Sale, Victoria, Australia. The prison consists of mainstream medium and minimum (fenced and unfenced) security cell blocks, management (solitary), and a p ...
. The building has since been demolished, with only part of the large brick fencing still remaining. The site remained empty until 2014 when construction of the new Sale Police Station commenced there. It opened in March 2015.

Other landmarks in the town include Our Lady of Sion Convent and the Criterion Hotel. The former was designed by architects Reed, Smart and Tappin and built 1892–1901. Assembly halls and dormitory rear wing were added in 1938; the residential wing was added in 1953. The building is listed on the
Register of the National Estate
The Register of the National Estate was a heritage register that listed natural and cultural heritage places in Australia that was closed in 2007. Phasing out began in 2003, when the Australian National Heritage List and the Commonwealth Heri ...
. The Criterion Hotel was built in 1865. It originally had a two-storey timber verandah, but this was replaced by a cast iron verandah between 1880 and 1900. It is considered "one of the most impressive hostelries in Victoria" and is listed on the Register of the National Estate. The Criterion Hotel closed in 2006 and its rapidly deteriorating condition caused local concern that it would be demolished. However, the site was subsequently purchased by a Traralgon-based developer who had previous expertise in restoration of commercial buildings. The Criterion received a complete rebuild in 2010/11 with the external heritage facade and verandah fully restored. It re-opened as a hotel, function venue and restaurant early in 2013.
With the growth of shipping on the local waterways and the
Gippsland Lakes
The Gippsland Lakes are a network of coastal lakes, marshes and lagoons in East Gippsland, Victoria, Australia covering an overall area of about between the rural towns of Lakes Entrance, Bairnsdale and Sale. The largest of the lakes are ...
(and the establishment of a
railhead at Sale in 1879) schemes emerged to develop Sale as a port. The construction of the Sale Canal (complete with turning circle) duly commenced in the 1880s, thereby linking the town via the Thomson River and the Gippsland Lakes to the open sea. It was completed in 1890. Other elements were the
Sale Swing Bridge, completed in 1883, a high wharf, and a launching ramp which still exists in the heart of the city. However, neither the bridge nor the canal created the desired surge of trade and the depression of the 1890s soon engulfed the town. Sale became a town in 1924 and a city in 1950.
In World War II, the West Sale RAAF base was the landing site of two Japanese
Mitsubishi Zero
The Mitsubishi A6M "Zero" is a long-range Carrier-based aircraft, carrier-capable fighter aircraft formerly manufactured by Mitsubishi Aircraft Company, a part of Mitsubishi Heavy Industries. It was operated by the Imperial Japanese Navy (IJN) ...
s. After the war, the disused site was repurposed as a immigration centre called West Sale Migrant’s Camp (alternatively West Sale Migrant Holding Centre) from 1949–1953.
Sale has seen much development and redevelopment in the past decade, one example being the multimillion-dollar redevelopment of the city's Port of Sale.
Geography
Climate
Sale has an
oceanic climate
An oceanic climate, also known as a marine climate or maritime climate, is the temperate climate sub-type in Köppen climate classification, Köppen classification represented as ''Cfb'', typical of west coasts in higher middle latitudes of co ...
(
Köppen: ''Cfb''), with mild to warm summers and cool winters. Average maxima vary from in January to in July while average minima fluctuate between in February and in July. Mean rainfall is moderately low (averaging per annum), as the town is affected by
foehn winds. Sale receives 141.1 precipitation days annually, with a maximum frequency of rain in winter. The town only experiences 54.8 clear days whilst having 167.5 cloudy days per annum. Extreme temperatures have ranged from on 25 January 2019 to on 3 July 2017.
Economy and infrastructure
Oil and gas

After
oil
An oil is any nonpolar chemical substance that is composed primarily of hydrocarbons and is hydrophobic (does not mix with water) and lipophilic (mixes with other oils). Oils are usually flammable and surface active. Most oils are unsaturate ...
was discovered offshore in 1965, the town experienced a boom period when it became the service and residential base of the
Esso
Esso () is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso" (from the phon ...
-
BHP oil and gas exploration and development program. The unprocessed oil and gas are pumped through of undersea pipes to
Longford
Longford () is the county town of County Longford in Ireland. It had a population of 10,952 at the 2022 census. It is the biggest town in the county and about one third of the county's population lives there. Longford lies at the meeting of ...
, south of Sale. There the hydrocarbons are removed and used to produce
LPG, commercial-grade natural gas, and stabilised oil. The gas is piped to Melbourne and the Victorian gas grid and up to New South Wales via the Eastern gas pipeline with a branch running under Bass Strait to Tasmania and the oil to
Westernport Bay and thence to
Geelong
Geelong ( ) (Wathawurrung language, Wathawurrung: ''Djilang''/''Djalang'') is a port city in Victoria, Australia, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River (Victo ...
and
Altona from where it is shipped interstate and overseas.
Esso's Longford gas plant was the site of a
major fire on 25 September 1998 which killed two employees and crippled the state's gas supplies for a period of two weeks. Previously, Sale was significant as an office centre for the Esso corporation but these operations were relocated around 1990, leaving only the oil and gas processing facility in nearby Longford.
Shopping

Sale's main shopping precincts are Gippsland Centre and adjacent Raymond St Mall. Most other shopping style stores including clothing, music and food can be found along Raymond St, known to be the main street of Sale. Supermarkets in Sale include
Coles,
Woolworths,
Aldi
Aldi (German pronunciation: ), stylised as ALDI, is the common company brand name of two German multinational family-owned discount supermarket chains operating over 12,000 stores in 18 countries. The chain was founded by brothers Karl and ...
,
FoodWorks and
IGA. Other retailers include
Target
Target may refer to:
Warfare and shooting
* Shooting target, used in marksmanship training and various shooting sports
** Bullseye (target), the goal one for which one aims in many of these sports
** Aiming point, in field artille ...
,
Bunnings
Bunnings Group Limited, trading as Bunnings Warehouse or Bunnings, is an Australian hardware and garden centre chain. The chain has been owned by Wesfarmers since 1994, and has stores in Australia and New Zealand.
Bunnings was founded in Per ...
,
Harvey Norman
Harvey Norman is an Australian multinational retailer of furniture, bedding, computers, communications and consumer electrical products. It mainly operates as a franchise, with the main brand and all company-operated stores owned by ASX-lis ...
,
The Reject Shop,
Spotlight and
Dimmeys.
Facilities
Wellington Library Service
Gippsland Regional Sports Complex (GRSC), owned and operated by Wellington Shire Council, the sports complex is 5 acres in size and caters for a wide variety of sports and recreational activities including basketball, netball, volleyball and hockey to name a few.
Aqua Energy, owned and operated by Wellington Shire Council, Aqua Energy has three heated indoor pools which are open all year round, and also two outdoor pools which are open during the warmer months. The facility is also home to a modern gym with group fitness classes for all ages, cafe, childcare, swim school and personal training.
The Wedge performing arts centre is a contemporary hub for performing arts and entertainment complete with theatre, versatile meeting rooms and modern café.
Fulham Correctional Centre
Fulham Correctional Centre is a medium security Australian prison located in Hopkins Road, Sale, Victoria, Australia. The prison consists of mainstream medium and minimum (fenced and unfenced) security cell blocks, management (solitary), and a p ...
, a medium security prison, is in the locality of
Fulham
Fulham () is an area of the London Borough of Hammersmith and Fulham in West London, England, southwest of Charing Cross. It lies in a loop on the north bank of the River Thames, bordering Hammersmith, Kensington and Chelsea, London, Chelsea ...
to the west of Sale.
A brand new major TAFE campus has also been completed in 2022 close to the CBD, built on the former old Sale netball courts. It offers tertiary training of apprenticeship trades and other industry training.
Transport

Sale is on the
Gippsland railway line
The Gippsland railway line (formerly known as the Orbost railway line) is a railway line serving the Latrobe Valley and Gippsland regions of Victoria (Australia), Victoria, Australia. It runs east from the state capital Melbourne through Warr ...
and is served by
V/Line
V/Line is a statutory authority that operates Regional rail, regional passenger rail and Intercity bus service, coach services in the Australian state of Victoria (state), Victoria. It provides passenger train services on five Commuter rail, ...
services from
Southern Cross
CRUX is a lightweight x86-64 Linux distribution targeted at experienced Linux users and delivered by a tar.gz-based package system with BSD-style initscripts. It is not based on any other Linux distribution. It also utilizes a ports system to ...
to
Bairnsdale
Bairnsdale (locally ) (Gunai language, Ganai: ''Wy-yung'') is a city in East Gippsland, Victoria (Australia), Victoria, Australia, situated in a region traditionally inhabited by the Tatungalung clan of the Gunaikurnai people. The estimated popu ...
that stops at the
local railway station. Until 1983 the station was situated in the centre of town,
[Victorian Station Histories: Sale station]
/ref> on what is now the Gippsland Centre shopping centre.
Sale also has its own town bus network, adding two new routes to its existing 5 town bus routes on 1 February 2021. The routes make their way around the residential areas of Sale and some nearby small towns, linking residents to the Gippsland Shopping Centre or the Sale railway station, and are as follows :
* Route 1 : Sale – Sale Hospital via Port of Sale (the 'south' route)
* Route 2 : Sale – Gippsland Regional Sport Complex (the 'north' route)
* Route 3 : Sale – Wurruk via Princes Highway (inter-town service)
* Route 4 : Sale – Sale Station via Reeve St
* Route 5 : Sale – Glebe Estate via Port of Sale
* Route 6 : Sale – Glenhaven Park via Port of Sale
* Route 7 : Sale – Loch Sport via Longford (inter-town service)
* Route : Sale – Stratford (inter-town service)
The city is located at the junction of the Princes Highway
Princes Highway is a major road in Australia, extending from Sydney via Melbourne to Adelaide through the states of New South Wales, Victoria (Australia), Victoria and South Australia. It has a length of (along Highway 1) or via the former ...
and the northeastern end of the South Gippsland Highway
South Gippsland Highway is a partially divided highway connecting the south-eastern suburbs of Melbourne through the South Gippsland region of in Victoria, Australia to the town of Sale. The highway serves as a gateway from Melbourne to man ...
.
Sale Swing Bridge
The Sale Swing Bridge is the only one left in the world that can swing around 360° and featured in the Australian film noir
Film noir (; ) is a style of Cinema of the United States, Hollywood Crime film, crime dramas that emphasizes cynicism (contemporary), cynical attitudes and motivations. The 1940s and 1950s are generally regarded as the "classic period" of Ameri ...
movie " The Tender Hook".
Media
Newspapers
Sale's local newspaper is the ''Gippsland Times
The ''Gippsland Times'' is a newspaper published in Sale, Victoria, Australia since 1861. It is now part of Fairfax Media's group of regional newspapers.
Its full title is ''The Gippsland Times and Maffra Spectator'', reflecting a takeover of th ...
'' founded in 1861. Two issues are published each week; subscribers pay for only one issue per week. Its readership spans Wellington Shire, from north of Dargo to south of Port Albert, and to the west of Rosedale and east of Munro. The paper is part of the Fairfax Rural Media network of newspapers.
Television
The area was the first in Australia to receive its own regional television station, GLV-10 Gippsland (now Southern Cross 10), when it launched on 9 December 1961.
Programs from the three main commercial television networks ( Seven, Nine
9 (nine) is the natural number following and preceding .
Evolution of the Hindu–Arabic digit
Circa 300 BC, as part of the Brahmi numerals, various Indians wrote a digit 9 similar in shape to the modern closing question mark without the bot ...
and Ten) are all re-broadcast into Sale by their regional affiliates – Seven ( AMV), WIN ( VTV) and Southern Cross Austereo
Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...
( GLV). All broadcast from the Latrobe Valley
The Latrobe Valley is an inland geographical district and urban area of the Gippsland region in the state of Victoria, Australia. The traditional owners are the Brayakaulung of the Gunai nation. The district lies east of Melbourne and nestle ...
transmitter at Mount Tassie. All the commercial stations are based in Traralgon
Traralgon ( , ) is a city located in the east of the Latrobe Valley in the Gippsland region of Victoria (Australia), Victoria, Australia and the most populous city in the City of Latrobe and the region. The urban population of Traralgon at the ...
and have local commercials placed on their broadcasts.
Local news is available on all three commercial networks:
* WIN broadcasts a half-hour ''WIN News
''WIN News'' is a local television news service in parts of regional Australia, produced by WIN Television. 14 regional bulletins and news update services are presented from WIN's headquarters in Wollongong, and until 2021 included production ...
'' bulletin each weeknight at 5:30pm, produced from studios in Wollongong
Wollongong ( ; Dharawal: ''Woolyungah'') is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near water' or 'sound ...
.
*Southern Cross Austereo
Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...
and Seven broadcast short local news and weather updates throughout the day, produced and broadcast from Seven's Canberra
Canberra ( ; ) is the capital city of Australia. Founded following the Federation of Australia, federation of the colonies of Australia as the seat of government for the new nation, it is Australia's list of cities in Australia, largest in ...
studios and SCA's Tasmanian
Tasmania (; palawa kani: ''Lutruwita'') is an island state of Australia. It is located to the south of the Australian mainland, and is separated from it by the Bass Strait. The state encompasses the main island of Tasmania, the 26th ...
studios.
Nine
9 (nine) is the natural number following and preceding .
Evolution of the Hindu–Arabic digit
Circa 300 BC, as part of the Brahmi numerals, various Indians wrote a digit 9 similar in shape to the modern closing question mark without the bot ...
previously produced a local news bulletin branded ''Nine News Gippsland'' and later ''Nine News Local'' for a brief period between 2017 and 2021 that aired on the Southern Cross Austereo
Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...
primary channel when it was previously affiliated with Nine.
Both national public broadcasters, ABC ( ABC TV) and SBS ( SBS TV) are broadcast into the Latrobe Valley as well, via Mount Tassie.
Additional digital multi-channels broadcast by all the networks in addition to the ones listed above are available on the digital service called Freeview Freeview may refer to:
*Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia
*Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand
*Freeview (UK), a ...
to viewers in Sale and the Gippsland/Latrobe Valley region. These channels include HD simulcasts of the primary channel (available on channels 20, 30, 50, 60 and 80). As well as ABC Family
American cable television, cable and satellite television network Freeform (TV channel), Freeform was originally launched as the CBN Satellite Service on April 29, 1977, and has gone through four different owners and six different name changes dur ...
, ABC Entertains
ABC Entertains is an Australian free-to-air television channel owned by the Australian Broadcasting Corporation. It was launched on 4 December 2009 as a children's channel called ABC3. It was rebranded on 19 September 2016 to ABC ME. It rebra ...
, ABC News ABC News most commonly refers to:
* ABC News (Australia), a national news service of the Australian Broadcasting Corporation
* ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company
ABC News may a ...
, SBS Viceland
SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It began as SBS TWO on 1 June 2009, and was branded as SBS 2 between 2013 and 2016. On 8 April 2017, SBS V ...
, SBS World Movies
SBS World Movies is an Australian free-to-air television channel showing international movies. The channel features foreign language films, documentaries, independent, annual films, art films and mainstream cinema and interviews with intern ...
, SBS WorldWatch
SBS WorldWatch is an Australian free-to-air television channel owned and operated by the Special Broadcasting Service (SBS). The channel shows multilingual international news bulletins in more than 30 languages, as well as two local bulletins ...
, SBS Food
SBS Food (formerly Food Network) is an Australian free-to-air television channel owned and operated by the Special Broadcasting Service (SBS). The channel airs programs about food and cooking, from cultures around the world.
History
SBS first ...
, 10 Bold Drama
10 Bold Drama (set to rebrand as 10 Drama in 2025) is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and eve ...
, 10 Peach Comedy, Nickelodeon
Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
, 7two, 7mate
7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a c ...
, 7flix
7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.
7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies.
History
On 18 Decembe ...
, 7bravo
7Bravo is an Australian free-to-air digital television multichannel, which was launched by the Seven Network under license from NBCUniversal International Networks on 15 January 2023. The channel contains programming from NBCUniversal's Americ ...
, 9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
The la ...
, 9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, anima ...
, 9Life
9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scr ...
and Sky News Regional.
Subscription television service Foxtel
NXE Australia Pty Ltd, trading as the Foxtel Group, is an Australian pay television company that operates cable television, direct-broadcast satellite, direct broadcast satellite television, and IPTV streaming services. It was formed in April ...
(previously Austar
Austar was an Australian telecommunications company founded in 1995 as Community Entertainment Television (CETV). Its main business activity was subscription television. It was also involved with internet access and mobile phones.
Austar's tel ...
until 2014) is available via satellite.
Radio
Traralgon
Traralgon ( , ) is a city located in the east of the Latrobe Valley in the Gippsland region of Victoria (Australia), Victoria, Australia and the most populous city in the City of Latrobe and the region. The urban population of Traralgon at the ...
based Ace Radio
Ace Radio Broadcasters is an Australian media company. Formed in 1984, it operates 21 commercial radio stations in Victoria and southern New South Wales, as well as the digital marketing agency Ace Digital and ''The Weekly Advertiser'', a free ...
commercial stations — TRFM (99.5 MHz) and Gold 1242 both cover Sale. The Gold 1242 AM 1242 kHz transmitter is located in Myrtlebank between Maffra
Maffra is a town in Victoria (Australia), Victoria, Australia, east of Melbourne. It is in the Shire of Wellington local government area and it is the second most populous city of the Shire. It relies mainly on dairy farming and other agricu ...
and Sale. Most ABC stations are rebroadcast locally as well as the local ABC Gippsland station (100.7 MHz / 828 kHz) that is based in Sale. Community radio station Life FM (103.9 MHz) is based in Sale.
On 30 May 2009 the ABC's national network Triple J
Triple J is an Australian government-funded national radio station founded in 1975 as a division of the Australian Broadcasting Corporation (ABC). It aims to appeal to young listeners of alternative music, and plays far more Australian conten ...
held their annual One Night Stand concert in Sale. 12,000 people attended the event at the Sale Football Ground.
Culture
Events and attractions
The March Labour Day
Labour Day is an annual day of celebration of the labour movement and its labor rights, achievements. It has its origins in the trade union, labour union movement, specifically the Eight-hour day movement, eight-hour day movement, which advoca ...
weekend witnesses the Marley Point Overnight Yacht Race which is the longest overnight inland yacht race in the world. It begins near Sale and concludes at Paynesville, some 60 km away.
A Sale attraction is Lake Guthridge, a low lying retention basin
A retention basin, sometimes called a retention pond, wet detention basin, or storm water management pond (SWMP), is an artificial pond with vegetation around the perimeter and a permanent pool of water in its design. It is used to manage ...
, which features a park for children, barbecue
Barbecue or barbeque (often shortened to BBQ worldwide; barbie or barby in Australia and New Zealand) is a term used with significant regional and national variations to describe various cooking methods that employ live fire and smoke to coo ...
s, and a walking trail around the lake and car parking facilities. Prior to refurbishment in the mid-1990s Lake Guthridge suffered a blue-green algae problem that resulted in widespread fish mortality until local joggers and nearby residents complained of the associated stench causing council to act. Lake Guthridge has never been used as a food source.
A significantly superior natural waterway of historical significance is the aforementioned Port of Sale (previously ''Sale Canal''), the original inspiration for the early town's original name – ''Flooding Creek''. The Canal connects to other local rivers and lakes, leading eventually to Lakes Entrance, an oceanside tourist resort situated near a managed, naturally occurring channel connecting the Gippsland Lakes
The Gippsland Lakes are a network of coastal lakes, marshes and lagoons in East Gippsland, Victoria, Australia covering an overall area of about between the rural towns of Lakes Entrance, Bairnsdale and Sale. The largest of the lakes are ...
to Bass Strait
Bass Strait () is a strait separating the island state of Tasmania from the Mainland Australia, Australian mainland (more specifically the coast of Victoria (Australia), Victoria, with the exception of the land border across Boundary Islet). The ...
. Once steam boats and ocean-going craft were able to journey from Lakes Entrance to Sale, arriving at the docks at Sale to ferry passengers and goods from Eastern Victoria, although its success in such a role was short lived.
In recent years, a grassroots effort helped to persuade the local council to invest in restoration of the foreshore and to protect against erosion. Prior to the rise of Common Carp
The common carp (''Cyprinus carpio''), also known as European carp, Eurasian carp, or simply carp, is a widespread freshwater fish of eutrophic waters in lakes and large rivers in Europe and Asia.Fishbase''Cyprinus carpio'' Linnaeus, 1758/ref>Ark ...
as the predominant fish species due to nutrient overload from agricultural runoff, Sale Canal featured pristine waters and native fish stocks. The Sale Regatta is run yearly on a long straight section of the canal headed towards Longford
Longford () is the county town of County Longford in Ireland. It had a population of 10,952 at the 2022 census. It is the biggest town in the county and about one third of the county's population lives there. Longford lies at the meeting of ...
. Visitors to Sale are usually unaware of the Canal, including its restoration, due to roadside views of it being blocked by the former Esso
Esso () is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso" (from the phon ...
corporation headquarters, half of which is commercially let office space and the other half having been re-developed into a multimillion-dollar Library and Art Gallery.
Sale is home to the Gippsland Art Gallery, a major Victorian public gallery. The gallery presents a diverse exhibition program of contemporary, modern and historical exhibitions, with a focus on the landscape of South Eastern Australia. The gallery holds a collection of nearly 1,000 artworks, with a small selection on permanent view.
A fishing contest is held at Lake Guthridge every Easter and the Sale Music Festival at Gippsland Grammar School in June. The Sale Art Exhibition is held over August and September, while the Sale show falls in October.
As a tribute to the late King George V
George V (George Frederick Ernest Albert; 3 June 1865 – 20 January 1936) was King of the United Kingdom and the British Dominions, and Emperor of India, from 6 May 1910 until his death in 1936.
George was born during the reign of his pa ...
, an elm-lined section of the Princes Highway is named ''King George V Avenue''.
On 30 May 2009, Sale hosted Triple J's One Night Stand at the Sale Football Ground. Sale also has a strong underground music scene; events are held every few months and attract scores of young people.
The John Leslie Theatre (The Wedge) is the primary place to view live theatre, ballet and music, but also host conferences and presentations. Large events like the local Carols by Candlelight or Shakespearean performances are often performed outdoors at Fauna Park.
Every Saturday, Sunday, and Monday, the Gippsland Armed Forces Museum is open, featuring local military and significant history and artifacts. In recent times it has moved from its original location on Punt Lane to a bigger building at West Sale Airfield, after the original building was purchased for development works. The museum pays homage to the 13th Australian Light Horse Regiment, among others.
Sports
Australian rules football
Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an Australian rules football playing field, oval field, often a modified ...
, soccer
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
, basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...
and cricket
Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...
are the most popular sports in Sale. The Gippsland Regional Sports Complex hosts many other sports including basketball, Association rules football, volleyball, badminton, table tennis, indoor soccer, aerobics, group fitness and gym.
The city has two Australian rules football
Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an Australian rules football playing field, oval field, often a modified ...
teams, Sale, competing in the Gippsland Football League and Sale City, who compete in the North Gippsland Football League
The North Gippsland Football League (NGFL) is an Australian rules football league in the Central Gippsland area of Victoria, Australia.
History
The NGFL was formed in 1955 through the merger of the Cowwarr Football League and the Sale Distric ...
.
Sale was one of pioneering centres of soccer
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
in Gippsland, with a rich history dating back to 1925, where the club played in the North Gippsland Soccer Association (alongside Yallourn SC and clubs from Maffra
Maffra is a town in Victoria (Australia), Victoria, Australia, east of Melbourne. It is in the Shire of Wellington local government area and it is the second most populous city of the Shire. It relies mainly on dairy farming and other agricu ...
, Glenmaggie and Nambrok)., with a league formed in 1926. The RAAF Base East Sale
RAAF Base East Sale is a Royal Australian Air Force (RAAF) military air base and training school, located in , Victoria, Australia. The base is one of the main training establishments of the RAAF, including where Australian Air Force Cadet ...
also later competed in the LVSL.
Sale United currently plays in the Latrobe Valley Soccer League and was crowned as league champions in 1980, as well as Battle of Britain Cup champions in 1955. The club was also the home of future National Soccer League
The National Soccer League (NSL) was the top-level soccer league in Australia, run by Soccer Australia and later the Australian Soccer Association. The NSL, the A-League's predecessor, spanned 28 seasons from its inception in 1977 until its ...
star Marcus Stergiopoulos.
It is home to the Sale Sonics, a representative basketball team that competes in the Country Basketball League and is renowned for developing many elite Australian rules football
Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an Australian rules football playing field, oval field, often a modified ...
and National Basketball League players including Billy Hughes, Jason Gram, Scott Pendlebury, Dylan McLaren and Rhys Carter .
The city is the home to two field hockey
Field hockey (or simply referred to as hockey in some countries where ice hockey is not popular) is a team sport structured in standard hockey format, in which each team plays with 11 players in total, made up of 10 field players and a goalk ...
clubs in the East Gippsland Hockey Association. The Sale Hockey Club fields teams in juniors mixed under 13s, under 15s, and under 18s along with two women's teams, the Sale Cygnets and the Sale Swans, along with one open team. The under 18s and open teams were champions in the 2008 season. The Wurruk Greyhounds are the Sale district's second hockey team, located in the satellite town Wurruk.
Sale has a horse racing club, the Sale Turf Club, which schedules around 21 race meetings a year including the Sale Cup meeting in October.
The Sale Greyhound Racing Club holds regular greyhound racing
Greyhound racing is an organized, competitive sport in which greyhounds are raced around an oval track. The sport originates from Hare coursing, coursing. Track racing uses an artificial lure (usually a form of windsock) that travels ahead of th ...
meetings at the Sale Showgrounds. The Showgrounds hosted the first meeting on 6 February 1936 with newer tracks built in 1963 and 1982.
Golfers play at the course of the Sale Golf Club on Longford–Rosedale Road in neighbouring Longford
Longford () is the county town of County Longford in Ireland. It had a population of 10,952 at the 2022 census. It is the biggest town in the county and about one third of the county's population lives there. Longford lies at the meeting of ...
.
Sale is also home to a baseball club whose baseball diamonds are located at Stephenson Park.
There are both junior and senior teams competing in the Latrobe Valley Baseball Association.
Religion
Several Churches serve the Sale community including Catholic
The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...
, Anglican
Anglicanism, also known as Episcopalianism in some countries, is a Western Christianity, Western Christian tradition which developed from the practices, liturgy, and identity of the Church of England following the English Reformation, in the ...
, FIEC, Presbyterian
Presbyterianism is a historically Reformed Protestant tradition named for its form of church government by representative assemblies of elders, known as "presbyters". Though other Reformed churches are structurally similar, the word ''Pr ...
, and Uniting. According to the 2021 census, the most common responses for religion in Sale (Urban Centres and Localities) were no religion 38.8%, Catholic 20.5%, Anglican 13.7%, Uniting Church 3.3%, and Unstated 6.9%. Overall, in 2016, 46.6% of the population nominated a religion, and 45.8% said they had no religion, compared with 43.8% and 45.7% respectively for Wellington Shire.
Notable people
Arts
* Mary Grant Bruce
Mary Grant Bruce (born Minnie Grant Bruce, 24 May 1878 – 2 July 1958), was an Australian children's author and journalist. While all her thirty-seven books enjoyed popular success in Australia and overseas, particularly in the United Kingdom, ...
, Children's Author
* Henrietta Maria Gulliver, Artist, florist and landscape designer
* Laura Jean McKay, author
* Annemieke Mein, Dutch-born Australian textile artist
* Danny Spencer, Musician
Sport
* Shane Birss, former Australian rules footballer with St Kilda Football Club
The St Kilda Football Club, nicknamed the Saints, is a professional Australian rules football club based in Melbourne, Victoria. The club plays in the Australian Football League (AFL), the sport's premier league.
The club's name originates fro ...
and Western Bulldogs
The Western Bulldogs are a professional Australian rules football club based in the Melbourne suburb of Footscray. The club competes in the Australian Football League (AFL), the sport's premier competition.
Originally named the Footscray F ...
* Travis Birt, cricketer for Tasmania and Australia
* Rhys Carter, basketballer
* Ashley Delaney, Olympic swimmer
* Rob Foster, former Australian rules footballer with the Melbourne Football Club
The Melbourne Football Club, nicknamed the Demons or colloquially the Dees, is a professional Australian rules football club based in Melbourne, Victoria, Australia. It competes in the Australian Football League (AFL), the sport's premier comp ...
* Pauline Frasca
Pauline Frasca (born 1 July 1980 in Sale, Victoria) is an Australian former rower – a national champion, two-time world champion and a dual Olympian. She has represented at the elite world level as both a sculler and a sweep-oar rower.
Club ...
, Olympic rower
* Jason Gram, former Australian rules footballer with the St Kilda Football Club
The St Kilda Football Club, nicknamed the Saints, is a professional Australian rules football club based in Melbourne, Victoria. The club plays in the Australian Football League (AFL), the sport's premier league.
The club's name originates fro ...
* Dylan McLaren, former Australian rules footballer with the Brisbane Lions
The Brisbane Lions are a professional Australian rules football in Australia, Australian rules football club based in Brisbane, Queensland, that compete in the Australian Football League (AFL), the sport's elite competition. Brisbane are the ...
and the Carlton Football Club
The Carlton Football Club, nicknamed the Blues, is a professional Australian rules football club based at Princes Park (stadium), Princes Park in Carlton North, Victoria, Carlton North, an inner suburb of Melbourne in Victoria, Australia. The c ...
* Alan Morrow, former Australian rules footballer with St Kilda Football Club
The St Kilda Football Club, nicknamed the Saints, is a professional Australian rules football club based in Melbourne, Victoria. The club plays in the Australian Football League (AFL), the sport's premier league.
The club's name originates fro ...
and 1966 premiership winning player
* Scott Pendlebury, Australian rules footballer with the Collingwood Football Club
The Collingwood Football Club, nicknamed the Magpies or colloquially the Pies, is a professional Australian rules football club based in Melbourne, Victoria that competes in the Australian Football League (AFL), the sport's elite competition. ...
* Marcus Stergiopoulos, former soccer player with the Morwell Falcons, Lincoln City FC, Colombus Crew and South Melbourne
South Melbourne is an inner suburb in Melbourne, Victoria, Australia, south of Melbourne's Central Business District, located within the City of Port Phillip local government area. South Melbourne recorded a population of 11,548 at the 2021 ...
.
* Norman Ware, former Australian rules footballer with the Footscray Football Club
The Western Bulldogs are a professional Australian rules football club based in the Melbourne suburb of Footscray. The club competes in the Australian Football League (AFL), the sport's premier competition.
Originally named the Footscray F ...
, Brownlow medalist, captain and team of the century
Politics
* Kevin Andrews, Liberal politician
* Darren Chester
Darren Jeffrey Chester (born 13 September 1967) is an Australian politician. He has been a member of the House of Representatives for Gippsland in Victoria, representing the Nationals since 2008. Chester had served as the Minister for Veterans ...
, Federal Member for Gippsland (National Party)
* Neil McInnes, State Member for Gippsland South 1973–1982, (National Party), (Liberal Party)
* Peter Ryan, former leader of the Nationals
TV
* Wil Anderson, comedian
* Mark Howard, commentator
See also
* RAAF Base East Sale
RAAF Base East Sale is a Royal Australian Air Force (RAAF) military air base and training school, located in , Victoria, Australia. The base is one of the main training establishments of the RAAF, including where Australian Air Force Cadet ...
References
{{Authority control
Cities in Victoria (state)
1851 establishments in Australia
Towns in Victoria (state)
Shire of Wellington