The SD Association (SDA) is an American

nonprofit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

that sets standards for the SD memory card format. It was founded in January 2000 by SanDisk,

Panasonic is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Kadoma, Japan. It was founded in 1918 as in Fukushima-ku, Osaka, Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and c ...

(then Matsushita), and

Toshiba is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...

. By 2010, the SDA had about 1,000 member companies involved in designing and developing SD standards. Thousands of device models and products across many categories incorporate the small, removable memory cards. The SD Association develops industry standards that define successive generations of SD cards and guide manufacturers in product development. This approach has made the SD memory card the most widely used removable memory card form factor in the industry.

SD standards

"SD memory card" and "SD host device" are the umbrella descriptions for any memory card or device built to SD standards. The SDA does not manufacture, market or sell any product. It exists solely to create industry standards and promote the adoption, advancement and use of SD standards. These standards are adopted by product manufacturers that make mechanical definitions and environmental requirements); File System Spec (definitions of the file system requirements in SD cards); SDIO and Intelligent SDIO card specifications (wireless LAN and TransferJet interface SD memory cards); SD Host Controller Interface Spec; Advance Security SD specification, implementation and test guidelines. The SD Association was founded January 28, 2000 by SanDisk,

(Matsushita) and

– named also as "SD Group". The founding individual members include: # Eli Harari, CEO and founder of SanDisk Corporation # Youichi Morishita, President of

(Matsushita Electric Industrial Co., Ltd) #

Taizo Nishimuro ; 19 December 1935 – 18 October 2017) was a Japanese businessman, the president and chief executive officer (CEO) of Japan Post Holdings, a Japanese state-owned conglomerate, the 26th largest company in the world, and a Fortune Global 500 compa ...

, CEO and president of

Toshiba Corporation is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...

The SD Association held its first meeting on January 28, 2000, in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and elected the first SDA Board of Directors on April 13. The Board of Directors included 14 industry leaders from Alpine Electronics, Compaq, Eastman Kodak Company, Hewlett Packard, LG Electronics, Matsushita Electric, Mitsubishi Electronics, Motorola, NEC, Samsung, SanDisk Corporation, Sharp, Thomson and Toshiba Corporation. Shortly thereafter, SD v1.01 was released. The first SDIO specification was released in October 2001 and the miniSD released two years later in February 2003. Multiple SD specifications were announced in 2004 including the First Advanced Security SD (ASSD), First Controller Interface and SD v1.10 with high-speed mode (25 MB/s). MicroSD specifications were released in 2005 with SD v2.0 SD- High Capacity (SDHC), introducing memory cards with up to 32 GB of storage in 2006. SD v3.0 brought Extended Capacity (SDXC) specifications offering memory cards with up to 2 TB of storage and Ultra High Speed – bus transfer speeds of up to 104

megabyte The megabyte is a multiple of the unit byte for digital information. Its recommended unit symbol is MB. The unit prefix ''mega'' is a multiplier of (106) in the International System of Units (SI). Therefore, one megabyte is one million bytes ...

s per second (

MB/s In telecommunications, data transfer rate is the average number of bits ( bitrate), characters or symbols ( baudrate), or data blocks per unit time passing through a communication link in a data-transmission system. Common data rate units are mu ...

) in 2009. SD versions 4.0, v4.10 and v4.2 were introduced between 2011 and 2013. Version 4.0 included UHS-II interface specifications with bus transfer speeds of up to 312 MB/s and a new pin interface providing backwards compatibility. Function Extension specifications and UHS Speed Class U1 were included in v4.10 while v4.2 contained UHS Speed Class U3 specification, supporting 4K video. smartSD with NFC capabilities was introduced in 2013. September 2013 saw the first intelligent SDIO (iSDIO) specification along with a wireless LAN addendum. In February 2016, the SD Association announced its fastest speed class, Video Speed Class, which delivers real-time multi-file recording for many applications and supports the highest video resolutions and qualities available. With Video Speed Class, 4K, 8K, 3D, and 360-degree video recordings are now assured and accessible. In November 2016, SD Specification 5.1 established the new Application Performance Class to meet technical and market requirements to both run and store applications on SD memory cards while still providing storage of pictures, videos, music, documents, and other data. SD 5.1 introduced the first and most basic App Performance level, App Performance Class 1, or A1. In February 2017, the SD Association expanded its App Performance Class with Application Performance Class 2 (A2), more than doubling random read and write speeds guaranteed in the entry-level App Performance Class 1. . In February 2017, the SD Association introduced UHS-III, doubling the fastest SD memory card transfer rate up to 624 MB/s. UHS-III faster speeds help move large amounts of data generated by data-intense Gbit/s wireless communication, 360-degree cameras, drones, 3D, 4K and 8K videos recorded on SDXC and SDHC memory cards. In June 2018, the SD Association introduced SD Express which added the PCI Express and NVMe interfaces to the legacy SD interface. The PCIe interface will deliver a 985 MB/s maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanisms. In tandem with the SD Express release, the SD Association also announced the SD Ultra Capacity (SDUC) card. The maximum storage capacity in SD memory cards grows from 2 TB with SDXC to 128 TB with the SDUC card. Both releases maintained

backward compatibility In telecommunications and computing, backward compatibility (or backwards compatibility) is a property of an operating system, software, real-world product, or technology that allows for interoperability with an older legacy system, or with Input ...

and are part of the new SD 7.0 specification. In February 2019, the SD Association announced the microSD Express. The microSD Express cards offer PCI Express and NVMe interfaces, as the June 2018 SD Express release did, alongside the legacy microSD interface for continued backwards compatibility. The SDA also released new visual marks to denote microSD Express memory cards to make matching the card and device easier for optimal device performance. In May 2020, the SD Association introduced the SD 8.0 (SD8.0) specification for the SD Express memory card. In May 2022, the SD Association announced the SD 9 Specification. In October 2023, the SD Association announced the SD 9.1 Specification, which defines the access rules required to ensure the minimum defined performance of the PCI/NVMe interface in SD Express cards, including multi-stream access of up to eight streams.

Organization and structure

SDA is led by a board of directors, chairman of the board, president, secretary and treasurer. The SDA also has multiple board committees including finance, legal and licensing, plus ad hoc committees that address specific needs. SDA's organization operates three primary committees – technical, marketing, and compliance. The association ensures global coverage by having key boards members in each region: * ATP Electronics Inc. (

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

) * Kingston Corporation (

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

) * KIOXIA Corporation (

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

) * Lexar International * Micron Consumer Products Group, Inc. (

) *

Panasonic Corporation is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Japan. It was founded in 1918 as in Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and changed its name to in 2008. In 20 ...

(

) * Phison Electronics Co. (

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

) * Samsung Electronics Co, Ltd. * SanDisk Corporation * Silicon Motion, Inc. (

) * Tuxera Ltd. (

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

)

Meeting structure

The SDA meets quarterly to review spec developments and promotion planning. Meetings provide a venue for SDA members to receive updates on SDA activities and an opportunity to update SD specifications and standards. General Assembly Meetings are held bi-annually (spring and fall). General assembly events include an open plenary session in which members receive updates about SDA activities followed by speakers from the industry or market analysts. The committees hold working sessions after the plenary sessions. The board meeting is held after all plenary and committee meetings. The SDA also organizes interim face-to-face meetings twice a year (summer and winter) where the various committees and the board of directors meet. Additional meetings held by the SDA include interoperability events, global workshops. The SDA also participates in trade shows and industry events.

Current leadership

# SD Card Association President: Yosi Pinto, SanDisk Corporation # Board of Directors Chairman: Yosi Pinto, SanDisk Corporation # Treasurer: Bo Li,

Western Digital Western Digital Corporation is an American data storage company headquartered in San Jose, California. Established in 1970, the company is one of the world's largest manufacturers of hard disk drives (HDDs). History 1970s Western Digital ...

# Secretary: Thom Denholm, Tuxera # Technical Committee Chair: Rotem Sela, SanDisk Corporation # Marketing Committee Chair: Kazunori Nakano,

# Compliance Committee Chairs: Minoru Ohara, Allion Labs, Inc., Hiroshi Noda,

Canon Inc Canon Inc. (; Hepburn: ) is a Japanese multinational corporation headquartered in Ōta, Tokyo, specializing in optical, imaging, and industrial products, such as lenses, cameras, medical equipment, scanners, printers, and semiconductor manu ...

References

External links