SAFE (Struggle Against Financial Exploitation)

Chris Joseph is a British advertising executive and the author of his autobiography "Zest! Seller.”

Early life and education

Joseph attended St Francis Grammar School and English Martyrs Comprehensive School in Hartlepool. He left his BA Hons French degree at the University of Liverpool to become a priest, worked as a nightclub doorman, and at an iron foundry Head Wrightson.''fmttm'', Robert Nichols, 8 October 2008 where he survived an industrial accident but lost his right arm, and then completed a changed degree at the University of Liverpool in French and communication studies before beginning a career in advertising.

Advertising career

After joining the small advertising agency GDA, rapid promotion to new business director and subsequently being headhunted by Saatchi & Saatchi, he set up agency, Hook Advertising Limited, which he turned into an award-winning company with a £10 million a year turnover. The name comes from the solid silver hallmarked hook which replaced the hand and right arm he lost in his industrial accident.The history of advertising 17 – Chris Joseph's silver hook
''campaignlive.co.uk'', 3 June 2011

Although clients of Hook Advertising included Fujitsu and Schwarzkopf, its biggest client was the Barclays Philips Shell consortium (BYPS). Joseph created and designed the name and logo for Rabbit, a telephone system and then pitched and won the £4 million advertising contract from BYPS. When Rabbit was later sold to Hutchison, the latter requested an assignment of the Rabbit copyright from Hook Advertising which refused, believing it not to be covered by the contract. After Hutchison severed the contract it sued Hook Advertising.NEWS: Hook defends right to own Rabbit logo in High Court battle
''campaignlive.co.uk'', John Tylee, 8 December 1995 Four years of litigation followed where Hook Advertising also sued Barclays, Shell, Philips and Hutchison, and in addition Barclays sued Hook Advertising.

* ''Hutchinson Personal Communications Ltd v. Hook Advertising Ltd'' 995FSR 365Hart, T., Fazzani, L., Clark, S., 2009
Intellectual Property Law
(5th Ed.). Basingstoke, UK: Palgrave Macmillan.
* ''Hutchinson Personal Communications Ltd v. Hook Advertising Ltd (No. 2)'' 996FSR 549Clark, R., Smyth, S., Hall, N., 2010. Intellectual Property Law in Ireland. Haywards Heath: Bloomsbury Professional.

In January 1996, Mrs Justice Arden ruled that clients cannot take creative work pitched to them speculatively without a prior agreement, but that in Hook Advertising's enthusiasm to win the Rabbit deal it had effectively traded its rights to the logo and made such a preliminary deal. This ruling replaced the legal precedent set in 1928 in the Hycolite case ('' Drabble (Harold) Ltd v. Hycolite Manufacturing Co.'' 92844 TLR 264) that the conduct of the parties may imply a licence to use a copyright work without the need for it to be in writing.Ludlow, G.C., LeBlanc, M.A., 2000
SURVEY OF INTELLECTUAL PROPERTY PART V-COPYRIGHT & INDUSTRIAL DESIGNS
31 Ottawa Law Review 93. Despite the legal battle, there was also an out of court settlement in which Hook Advertising received more than £1 million.

Illness

Joseph had bipolar disorder, a psychiatric illness with cyclical manic and depressive episodes. He was sectioned several times between 1988 and 2002 although he has now been well and not relapsed for 18 years. During some of his manic periods he squandered money, including buying 200 FA football tickets worth over £5,000 for a match involving his favourite team Middlesbrough F.C. He then gave them all away to children he did not know outside McDonald's.

SAFE (Struggle Against Financial Exploitation)

While fighting the litigation Joseph founded the group SAFE (Struggle Against Financial Exploitation). Its purpose was as a high-profile action group to demonstrate and draw attention to systemic fraud and deception by financial institutions upon unsuspecting individuals throughout the UK. SAFE caused embarrassment, with its demonstrations and creative but legal advertising campaigns and publicity stunts against Barclays Bank, the Bank of England, the Treasury and Downing Street. At its peak it had a membership of 2,000.

Publications

“Zest!Seller” Autobiography of Chris Joseph is available free as an ebook and audiobook at the following link:-
www.rightagainstmight.com

References

External links

[Hook AdvertisingMiddlesbrough Supporters Forum
* Presentation of Joseph and Hook Advertising's case at a Commons sitting, 19 January 1994 by William Powell (MP for Corby)">William Powell and Frank Cook with a response by the Economic Secretary to the Treasury">Frank Cook (politician)">Frank Cook with a response by the Economic Secretary to the Treasury, Anthony Nelson (politician)">Anthony Nelson
HC Deb 19 January 1994 vol 235 cc1012-20

{{DEFAULTSORT:Joseph, Chris
British advertising executives
English amputees
English writers with disabilities
Living people
People educated at English Martyrs School and Sixth Form College
People with bipolar disorder
1958 births