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Rona Elliot (born February 22, 1947) is an American music journalist and interviewer of television, radio, and print. She was the first news anchor on music channel VH1 and music correspondent for NBC's ''
Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 A ...
'' show for ten years.


Early life and career

Born in to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family Brooklyn, New York, Elliot grew up in
Kew Gardens, Queens Kew Gardens is a neighborhood in the central area of the New York City borough of Queens. Kew Gardens is bounded to the north by the Union Turnpike and the Jackie Robinson Parkway (formerly the Interboro Parkway), to the east by the Van Wyck Exp ...
until age 10 when the family moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
.


Career


Radio

Hired by program director Ron Jacobs, Elliot began her radio career at the influential Los Angeles AM radio station, KHJ, part of the
Drake-Chenault Enterprises Drake-Chenault Enterprises (originally American Independent Radio Inc.) was a radio syndication company that specialized in automation on FM radio stations. The company was founded in the late-1960s by radio programmer and deejay Bill Drake (1937� ...
portfolio of radio stations. KHJ pioneered the “Boss Radio” format during the era of flamboyant disc jockeys including the Real
Don Steele Don Steele (born Donald Steele Revert; April 1, 1936 – August 5, 1997) was one of the most popular disc jockeys in the United States from the middle of the 1960s until his retirement (for health reasons) in May 1997. He was better known as ...
and
Robert W. Morgan Robert Wilbur Morgan (July 23, 1937 – May 22, 1998) was an American radio personality best known for his work at several stations in Los Angeles, California, in particular KHJ-AM. Morgan also did morning drive at KMPC-AM, KIQQ-FM and KMG ...
. Elliot later became immersed in the 1970s San Francisco underground radio scene working at stations KMPX-FM and
KSAN-FM KSAN (107.7 MHz, "107.7 The Bone") is a commercial FM radio station licensed to San Mateo, California, and serving the San Francisco Bay Area. It is owned and operated by Cumulus Media and it airs a mainstream rock radio format. It also s ...
. She was an on-air anchor on San Francisco
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
owned and operated radio stations
KNBR KNBR may refer to: * KNBR (AM), a radio station (680 AM) licensed to serve San Francisco, California, United States * KNBR-FM KNBR-FM (104.5 MHz) is a commercial radio station licensed to San Francisco, California, serving the greater San ...
and KNAI from 1975 to 1976. In 1977 Elliot moved to Hawaii, becoming news director and on-air reporter for radio stations KKUA and
KQMQ-FM KQMQ-FM (93.1 MHz) is a radio station based in Honolulu, Hawaii. The Pacific Media Group outlet broadcasts with an ERP of 100 kW. The station also transmits on Spectrum digital channel 868 for the entire state of Hawaii. It offers a proprie ...
while also filing stories for the
NBC Radio The National Broadcasting Company's NBC Radio Network (known as the NBC Red Network prior to 1942) was an American commercial radio network which was in operation from 1926 through 2004. Along with the NBC Blue Network it was one of the first t ...
Network where she would later become a producer at ''NBC Radio Network News on the Hour in New York'' in 1981.


NBC Radio Networks

Elliot became program director for NBC's Young Adult Radio Network
The Source ''The Source'' is an American hip hop and entertainment website, and a magazine that publishes annually or . It is the world's longest-running rap periodical, being founded as a newsletter in 1988 by Jonathan Shecter. David Mays was the ma ...
in 1982. She is credited with first introducing American audiences to Band Aid’s charity single,
Do They Know It's Christmas? "Do They Know It's Christmas?" is a charity song written in 1984 by Bob Geldof and Midge Ure to raise money for the 1983–1985 famine in Ethiopia. It was first recorded by Band Aid, a supergroup assembled by Geldof and Ure consisting of pop ...


Music Festivals


Newport Pop Festival

Elliot joined KHJ colleague Harvey "Humble Harve" Miller who was hired to promote the 1968
Newport Pop Festival The Newport Pop Festival, held in Costa Mesa, California, on August 3–4, 1968, was the first music concert ever to have more than 100,000 paid attendees. Its sequel, billed as Newport 69, was held in Northridge, California, on June 20–22, 196 ...
. Elliot worked as public relations liaison leading up to show then managed backstage public relations during the event. The Newport Pop Festival was the first music festival to reach attendance of 100,000 people.


Miami Pop Festival

Elliot moved from
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
to
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
, Florida with radio executive,
Tom Rounds Tom Rounds (June 6, 1936 – June 1, 2014) was an American radio broadcasting executive, founder and chief executive officer of Radio Express in Burbank, California. Biography Early years After first entering the broadcasting profession at the c ...
, and concert promoter,
Mel Lawrence Mel Lawrence (May 17, 1935 - November 5, 2016) was an American film director and producer and former concert and festival promoter. He is best known for his role as the Director of Operations at the Woodstock Festival, his work on the ''Qatsi'' ...
, to stage the
Miami Pop Festival (December 1968) The Miami Pop Festival was a rock festival that took place from December 28-30, 1968, at Gulfstream Park, a horse racing track in Hallandale, Florida, just north of Miami. It is sometimes confused with a separate event that took place seven mo ...
(not to be confused with the May 1968 festival of the same name). Elliot served as artist and community liaison for the festival.


Woodstock

Michael Lang hired Elliot to work at the
Woodstock Festival Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held during August 15–18, 1969, on Max Yasgur's dairy farm in Bethel, New York, United States, southwest of the town of Woodstock, New York, Woodstock. ...
in May 1969. She served as a public relations liaise between festival organizers and the local community. Along with other show veterans, Elliot stayed with Woodstock performer,
Arlo Guthrie Arlo Davy Guthrie (born July 10, 1947) is an American folk singer-songwriter. He is known for singing songs of protest against social injustice, and storytelling while performing songs, following the tradition of his father, Woody Guthrie. Gut ...
, in the months after the festival.


Television

In 1975, Elliot co-hosted the talk show, ''Went Like It Came'', produced in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
for
KTVU KTVU (channel 2) is a television station licensed to Oakland, California, United States, serving as the San Francisco Bay Area's Fox network outlet. It is owned and operated by the network's Fox Television Stations division alongside San Jose� ...
. The program included guests such as
Wavy Gravy Hugh Nanton Romney Jr. (born May 15, 1936), known as Wavy Gravy, is an American entertainer and peace activism, activist best known for his role at Woodstock, as well as for his hippie persona and counterculture of the 1960s, countercultural be ...
,
Werner Erhard Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) is an American author and lecturer known for founding est, which operated from 1971 to 1984. He has written, lectured, and taught on self-improvement. In 1977 Erhard, with the su ...
, and
Bonnie Raitt Bonnie Lynn Raitt (; born November 8, 1949) is an American blues singer and guitarist. In 1971, Raitt released her self-titled debut album. Following this, she released a series of critically acclaimed roots-influenced albums that incorporated ...
. In 1977, Elliot produced programming for experimental two-way, multi-programmed cable station,
QUBE QUBE was an experimental two-way, multi-programmed cable television system that played a significant role in the history of American interactive television. It was launched in Columbus, Ohio, on December 1, 1977. Highly publicized as a revolutio ...
alongside former
Elektra Records Elektra Records (or Elektra Entertainment) is an American record label owned by Warner Music Group, founded in 1950 by Jac Holzman and Paul Rickolt. It played an important role in the development of contemporary folk and rock music between the 1 ...
founder,
Jac Holzman Jac Holzman (born September 15, 1931) is an American music businessman, best known as the founder, chief executive officer and head of record label Elektra Records and Nonesuch Records. Holzman commercially helped launch the CD and home video form ...
in
Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...
. Elliot was hired in 1985 as music correspondent on NBC's
Today Show ''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It w ...
. While with the program, she covered the biggest music artists and stories of the decade, including Band Aid,
Live Aid Live Aid was a multi-venue benefit concert held on Saturday 13 July 1985, as well as a music-based fundraising initiative. The original event was organised by Bob Geldof and Midge Ure to raise further funds for relief of the 1983–1985 fami ...
,
Tina Turner's Tina Turner (born Anna Mae Bullock; November 26, 1939) is an American-born Swiss retired singer and actress. Widely referred to as the " Queen of Rock 'n' Roll", she rose to prominence as the lead singer of the Ike & Tina Turner Revue before ...
‘80s comeback, and the rise of U2. Elliot appeared as herself in the 1992 TV special of the
Zoo TV Tour The Zoo TV Tour (also written as ZooTV, ZOO TV or ZOOTV) was a worldwide concert tour by rock band U2. Staged in support of their 1991 album '' Achtung Baby'', the tour visited arenas and stadiums from 1992 to 1993. It was intended to mirror ...
entitled ''Zoo TV Featuring U2'', directed by
Kevin Godley Kevin Michael Godley (born 7 October 1945) is an English singer, songwriter, musician and music video director. He is known as the singer and drummer of the art rock band 10cc and later as part of collaboration duo Godley & Creme with Lol Creme ...
.


VH1

Elliot was hired by program director,
Jarl Mohn Jarl Mohn is an American early-stage venture capital investor, who focuses primarily on startups in the Los Angeles area. He is also an art collector and philanthropist. Mohn served as the president and CEO of NPR from 2014 to 2019 and now serves ...
, in 1985 as the network’s first news anchor. While with the network, she anchored part of the
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
,
Farm Aid Farm Aid is an annual benefit concert held for American farmers. History On July 13, 1985, while performing at the Live Aid benefit concert for the 1983–1985 Ethiopian famine, Bob Dylan made comments about family farmers within the United S ...
concert of 1986.


Personal life


Counterculture & Social Activism

Throughout the 1960s and 1970s, Elliot was aligned with a variety of counterculture and social movements. While roommates with
Chicago Seven The Chicago Seven, originally the Chicago Eight and also known as the Conspiracy Eight or Conspiracy Seven, were seven defendants—Rennie Davis, David Dellinger, John Froines, Tom Hayden, Abbie Hoffman, Jerry Rubin, and Lee Weiner—charged b ...
Yippie leader
Jerry Rubin Jerry Clyde Rubin (July 14, 1938 – November 28, 1994) was an American social activist, anti-war leader, and counterculture icon during the 1960s and 1970s. During the 1980s, he became a successful businessman. He is known for being one of the ...
, Elliot opened up the San Francisco office for political satire magazine, ''
The Realist ''The Realist'' was a magazine of "social-political-religious criticism and satire", intended as a hybrid of a grown-ups version of ''Mad'' and Lyle Stuart's anti-censorship monthly ''The Independent.'' Edited and published by Paul Krassner, an ...
''. While at the magazine, Elliot served as a “realist spy” for magazine founder,
Paul Krassner Paul Krassner (April 9, 1932 – July 21, 2019) was an American author, journalist, and comedian. He was the founder, editor, and a frequent contributor to the freethought magazine ''The Realist'', first published in 1958. Krassner became a key ...
. Among her assignments was going undercover at a
Scientology Scientology is a set of beliefs and practices invented by American author L. Ron Hubbard, and an associated movement. It has been variously defined as a cult, a business, or a new religious movement. The most recent published census data indi ...
conference under the pseudonym, “Kitty Litter.” Elliot also lived in the 5 acre bohemian community of
Druid Heights Druid Heights was a bohemian community in Marin County, California, USA, founded in 1954 by poet Elsa Gidlow, her partner Isabel Quallo, and carpenter Roger Somers. The community was a popular retreat for various countercultural movements and ...
in
Marin County, California Marin County is a County (United States), county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 United States Census, 2020 census, the population was 262,231. Its county seat and ...
with
Zen Buddhist Zen ( zh, t=禪, p=Chán; ja, text= 禅, translit=zen; ko, text=선, translit=Seon; vi, text=Thiền) is a school of Mahayana Buddhism that originated in China during the Tang dynasty, known as the Chan School (''Chánzong'' 禪宗), and ...
teacher
Alan Watts Alan Wilson Watts (6 January 1915 – 16 November 1973) was an English writer, speaker and self-styled "philosophical entertainer", known for interpreting and popularising Japanese, Chinese and Indian traditions of Buddhist, Taoist, and Hindu ...
and his wife Mary Jane Yates King (known as "Jano"), architect and musician Roger Somers, feminist poet
Elsa Gidlow Elsa Gidlow (29 December 1898 – 8 June 1986) was a British-born, Canadian-American poet, freelance journalist, philosopher and humanitarian. She is best known for writing ''On a Grey Thread'' (1923), the first volume of openly lesbian love ...
, sex positive feminist,
Margo St. James Margaret Jean "Margo" St. James (September 12, 1937January 11, 2021) was an American prostitute and sex-positive feminist. In San Francisco, she founded COYOTE (Call Off Your Old Tired Ethics), an organization advocating decriminalization of pro ...
, woodworker Ed Stiles, and ceramicist Marilyn Stiles. With St. James she lived in the house built for poet
Gary Snyder Gary Snyder (born May 8, 1930) is an American poet, essayist, lecturer, and environmental activist. His early poetry has been associated with the Beat Generation and the San Francisco Renaissance and he has been described as the "poet laureate of ...
.


Philanthropy

In 2010 Elliot became a board member for the
Rock and Roll Hall of Fame The Rock and Roll Hall of Fame (RRHOF), sometimes simply referred to as the Rock Hall, is a museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and othe ...
Foundation, part of the Rock and Roll Hall of Fame Museum in
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
, where her papers are included in their archive of rock history memorabilia. She also sits on the board of directors for Little Kids Rock. In 1975, Elliot trained to become an interviewer of Holocaust survivors for the USC Shoah Foundation : The Institute for Visual History and Education (originally the
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
Shoah Visual History Foundation).


Educator

Elliot has taught continuing education courses on music and pop culture and lectured at University of California, Los Angeles (UCLA), New York University (NYU),
Amherst College Amherst College ( ) is a private liberal arts college in Amherst, Massachusetts. Founded in 1821 as an attempt to relocate Williams College by its then-president Zephaniah Swift Moore, Amherst is the third oldest institution of higher educatio ...
,
Oregon State University Oregon State University (OSU) is a public land-grant, research university in Corvallis, Oregon. OSU offers more than 200 undergraduate-degree programs along with a variety of graduate and doctoral degrees. It has the 10th largest engineering co ...
, and
Berklee College of Music Berklee College of Music is a private music college in Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern American music, it also offers college-level cours ...
.


Published works

* ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'', multiple bylines covering TV series ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...
'' (2007-2008) * Mick & Keith: Never Stop
'Mick & Keith: Never Stop
'' (celebrating The Rolling Stone's 50th Anniversary) with exclusive, never before seen interviews with
Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...
&
Keith Richards Keith Richards (born 18 December 1943), often referred to during the 1960s and 1970s as "Keith Richard", is an English musician and songwriter who has achieved international fame as the co-founder, guitarist, secondary vocalist, and co-princi ...
of
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
during the Steel Wheels tour. *
Genesis Publications Genesis Publications Limited is a British publishing company founded in 1974 by Brian Roylance, a former student of the London College of Printing. His aim was to create a company in the traditions of the private press, true to the arts of printin ...
, UK – editorial contributor ''Woodstock Experience – story of Woodstock Festival 40th anniversary'' (limited edition collectible book) *
Genesis Publications Genesis Publications Limited is a British publishing company founded in 1974 by Brian Roylance, a former student of the London College of Printing. His aim was to create a company in the traditions of the private press, true to the arts of printin ...
, UK - editorial contributor ''California Dreamin’ - Henry Diltz – the story of music in Southern California 1968-1972'' (limited edition collectible book) Notes
Broadcasting
1-14-1985 p. 188
Billboard
10-26-1985 p. 18 # (1986) # (1992)


References


External links

*
Woodstock 50 Years Later: Examining the Mythology and the Music at Berkelee College of Music


at New York University * *
Ray Charles Today Show interview on HuluU2 Today Show Interview on HuluOfficial website
{{DEFAULTSORT:Elliot, Rona 1947 births Living people American music journalists American television journalists 20th-century American Jews People from Brooklyn Women writers about music Journalists from New York City American women television journalists People from Kew Gardens, Queens 21st-century American Jews 20th-century American women 21st-century American women