RepTrak (formerly known as Reputation Institute) is a company that publishes reports on the

reputation The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. ...

of corporations and places, based on consumer surveys and media coverage. It is headquartered in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

History

In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and

Cees van Riel Cees () is a Dutch language, Dutch masculine given name, a short form of Cornelis. Since, as in English, the letter "c" before "e" is normally pronounced in Dutch, the alternative spelling Kees (given name), Kees is more common. Notable people n ...

, a professor at Rotterdam School of Management, founded Reputation Institute. In early 2020, the company changed its name to RepTrak. In early 2023, Mark Sonders became the CEO.

Reputation ratings

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.Carroll 2016. p. 914. In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually. RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance." The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."

References

External links

* {{authority control 1999 establishments in New York (state) Companies based in Boston Research institutes established in 1999 Research institutes in Massachusetts