Redheads (matches)
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Redheads is an Australian brand of
match A match is a tool for starting a fire. Typically, matches are made of small wooden sticks or stiff paper. One end is coated with a material that can be ignited by friction generated by striking the match against a suitable surface. Wooden matc ...
es, originally manufactured by
Bryant and May Bryant & May was a British match manufacturer, which today exists only as a brand name owned by Swedish Match. The company was formed in the mid-19th century as a dry goods trader, with its first match works, the Bryant & May Factory, located ...
in
Richmond, Victoria Richmond is an inner-city suburb in Melbourne, Victoria, Australia, east of the Melbourne central business district, located within the City of Yarra Local government areas of Victoria, local government area. Richmond recorded a population of 2 ...
, but now manufactured in
Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
by
Swedish Match Swedish Match AB is a Swedish multinational tobacco company headquartered in Stockholm. It has been owned by the American Philip Morris International since 2022. The company manufactures snus, nicotine pouches, moist snuff, tobacco- and nicotine ...
. It is Australia's top-selling match brand. Matches were first produced in Australia in 1909. Initially they were made of
white phosphorus White phosphorus, yellow phosphorus, or simply tetraphosphorus (P4) is an allotrope of phosphorus. It is a translucent waxy solid that quickly yellows in light (due to its photochemical conversion into red phosphorus), and impure white phospho ...
. In 1946 Bryant & May began making
safety matches A match is a tool for starting a fire. Typically, matches are made of small wooden sticks or stiff paper. One end is coated with a material that can be ignited by friction generated by striking the match against a suitable surface. Wooden matc ...
in Australia, using
red phosphorus Red phosphorus is an Allotropes of phosphorus, allotrope of phosphorus. It is an amorphous polymeric red solid that is stable in air. It can be easily converted from white phosphorus under light or heating. It finds applications as matches and fir ...
as the striking surface. The Redhead name refers to the red striking-heads of the matches, which were first sold in Australia in 1947. The
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...
on the matchbox depicts the head and right shoulder of a redheaded woman, and has had four major updates since its introduction, with a number of special issues also produced.


See also

*
Bryant and May Factory, Melbourne The Bryant and May Factory, located in the Cremorne, Victoria, Cremorne area of Richmond in Melbourne, Australia, Melbourne, is notable for its distinctive red brick buildings, and as the location for the manufacture of Australia's most popular b ...
* Dickheads (brand)


References


External links

*{{official website, www.redheads.com.au 1909 establishments in Australia Australian brands Matches Lighters