Reda Group is an Italian

wool Wool is the textile fiber obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have some properties similar to animal w ...

mill established in 1865 by Carlo Reda. The mill is in Valdilana, in the historic

Biella Biella (; ; ) is a city and (municipality) in the northern Italy, Italian region of Piedmont, the capital of the Province of Biella, province of the same name, with a population of 44,324 as of 31 December 2017. It is located about northeast of ...

region.

History

''Lanificio Carlo Reda e figli'' (''Carlo Reda and Sons Woolen Mill'') was founded in 1865 in Valle Mosso, in the Province of Biella, by entrepreneur Carlo Reda, who started the company from an old mill. The company was carried forward by his son Giovanni until Luigi Botto took over in 1919. After the total destruction of its facilities (then known as ''Successori Reda'') in the 1968 floods, the company was reborn. In 1993, the company bought its first farm in New Zealand and currently owns three: Otamatapaio (1993), Rugged Ridges (1997) and Glenrock (2003), for a total of 74,100 acres and 30,000 sheep. In 2015 in collaboration with The Woolmark Company, Reda celebrated its 150th anniversary with a touring exhibition and a photography book created with

Magnum Photos Magnum Photos is an international photographic cooperative owned by its photographer-members, with offices in Paris, New York City, London and Tokyo. It was founded in 1947 in Paris by photographers Robert Capa, David Seymour (photographer), Davi ...

and curated by Angelo Flaccavento. In April 2018 the company, owned by the fourth generation of the Botto Poala family, bought Comero, a woolen mill based in Gattinara, Vercelli. Reda's production is divided across three lines: ''Reda 1865'' (classic fabrics), ''Reda Active'' for technical sportswear and ''Reda Flexo,'' which uses the ROICA™ V550 polymer. It is one of the few textile companies in the world that manages the entire production chain, from breeding farms in New Zealand to finished fabric. Rewoolution is Reda Group's

activewear Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical spor ...

line. The range's collections are designed for athletes, mountain lovers and outdoor enthusiasts. In 2020 Reda became the first textile company in Italy and one of the first worldwide to receive the B Corporation certification. In November 2020 the company fully acquired Lanieri, a digital start-up in which it already was a minority shareholder.

History

References

See also