Red Circle is a geometric

sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...

typeface designed by

Harold Lohner Harold Lohner (born 1958 in Schenectady, New York) is an American printmaker and designer of freeware and shareware fonts. Lohner has designed over 100 typefaces, and has licensed some of his shareware designs to the non-profit organization A ...

and based upon the c. 1930 lettering used in packaging and advertising for the range of A&P's Eight O'Clock,

Red Circle Red Circle may refer to: * Red Circle (law firms), a group of elite Chinese law firms * Red Circle (publishing), Martin Goodman's group of pulp magazine publishing corporations * Red Circle (typeface) a typeface based on the c. 1930 packaging of ...

, and

Bokar Lhoba (English translation: ; ; bo, ལྷོ་པ།) is any of a diverse amalgamation of Sino-Tibetan-speaking tribespeople living in and around Pemako, a region in southeastern Tibet including Mainling, Medog and Zayü counties of Nying ...

brands of whole bean arabica coffees. Red Circle is an all uppercase typeface exhibiting the geometric exploration of the

Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...

period. While having an overall rectilinear structure, circular forms are prominent in the characters A, B, D, M, N, and R. The lettering bears comparison with Georg Trump's

City A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...

typeface. Exterior corners are rounded, and cross strokes extend left of the stem in characters A, B, E, H, K, P, and R. The characters M and N take the form of

Carolingian minuscule Carolingian minuscule or Caroline minuscule is a script which developed as a calligraphic standard in the medieval European period so that the Latin alphabet of Jerome's Vulgate Bible could be easily recognized by the literate class from one reg ...

characters m and n similar to the same characters in Herbert Bayer's 1927 experimental universal typeface

Architype Bayer Architype Bayer is a geometric sans-serif typeface based upon the 1927 experimentation of Herbert Bayer. Bayer reacted to the Germanic use of capitalization for all nouns by abandoning uppercase. His new case combined characters based on the Carol ...

. Lohner offers the face as a font for the Mac and Windows operating system

References

*Fleischmann, Gerd. ''Bauhaus Typographie.'' Oktagon Stuttgart: 1995. . *Meggs, Philip. B and Alston W. Purvis. ''History of Graphic Design.'' Wiley; 2005. .

External links

Red Circle on Harold Fonts website
Geometric sans-serif typefaces Display typefaces {{typ-stub