Recheio is the biggest cash-and-carry chain of stores operating in Portugal.
History
The company was born in Figueira da Foz in 1972, with the concept of auto-service for owners of small and medium commercial stores. In 1984, the company opened stores in
Viseu
Viseu () is a city and municipality in the Centro Region of Portugal and the capital of the Viseu District, district of the same name, with a population of 100,105 inhabitants in the entire municipality, and center of the Viseu Dão Lafões Interm ...
Vila Real
Vila Real () is the capital and largest city of the Vila Real District, in the Norte, Portugal, North region, Portugal. It is also the seat of the Douro (intermunicipal community), Douro Intermunicipal communities of Portugal, intermunicipal comm ...
.
In 1988, the group
Jerónimo Martins
Jerónimo Martins Holding company, SGPS, List of legal entity types by country#Portugal, SA (JM) is a Portugal, Portuguese corporate group that operates in Grocery store, food distribution and Specialist store, specialised retail. It operates mor ...
acquired 60% of Recheio while buying the remaining 40% in 1989. In 1990, the group purchased a cash-and-carry store called Arminho in Braga and bought a store from Riberalves on
Torres Vedras
Torres Vedras () is a concelho, municipality in the Portugal, Portuguese district of Lisbon (district), Lisbon, approximately north of the capital Lisbon. It is a strong agricultural region thanks to its vineyards, and has an intense commercial ...
.
In 1993, they opened more stores in Valença and
Mirandela
Mirandela (), officially the City of Mirandela (), is a city and a municipality in northeastern Portugal. The city itself is contained by the Mirandela parish, which had a population of 11,397. The population of the municipality in 2021 was 21,38 ...
and in 1995 they acquired a company called Jasil which added two more stores in
Leiria
Leiria () is a city and municipality in the Central Region, Portugal, Central Region of Portugal. It is the 2nd largest city in that same region, after Coimbra, with a municipality population of 128,640 (as of 2021) in an area of . It is the seat o ...
to their portfolio.
In 1996, they acquired the company Libarme, to add yet another store in Barcelos, while opening in the same year a store in
Lisbon
Lisbon ( ; ) is the capital and largest city of Portugal, with an estimated population of 567,131, as of 2023, within its administrative limits and 3,028,000 within the Lisbon Metropolitan Area, metropolis, as of 2025. Lisbon is mainlan ...
near the airport.
In 1997, they introduced a brand, MasterChef and acquired Coimbralimentar, adding another store in
Coimbra
Coimbra (, also , , or ), officially the City of Coimbra (), is a city and a concelho, municipality in Portugal. The population of the municipality at the 2021 census was 140,796, in an area of .
The fourth-largest agglomerated urban area in Po ...
. In 1985, the brand opened stores in
Caldas da Rainha
Caldas da Rainha () is a medium-sized Portugal, Portuguese city in the Oeste Subregion, Oeste region, in the historical province of Estremadura Province (1936–1976), Estremadura, and in the Leiria District, district of Leiria. The city serves a ...
and Ramalde.
At the end of the decade, they opened a new store in Regedor. The chain continued to grow, opening stores in
Lagos
Lagos ( ; ), or Lagos City, is a large metropolitan city in southwestern Nigeria. With an upper population estimated above 21 million dwellers, it is the largest city in Nigeria, the most populous urban area on the African continent, and on ...
Portimão
Portimão () is a city and a municipality in the district of Faro (district), Faro, in the Algarve region of southern Portugal. The population in 2022 was 63,079 in an area of 182.06 km2. It was formerly known as Vila Nova de Portimão. In ...
,
Leiria
Leiria () is a city and municipality in the Central Region, Portugal, Central Region of Portugal. It is the 2nd largest city in that same region, after Coimbra, with a municipality population of 128,640 (as of 2021) in an area of . It is the seat o ...
(This store replaced an older one),
Intendente
An intendant (; ; ) was, and sometimes still is, a public official, especially in France, Spain, Portugal, and Latin America. The intendancy system was a centralizing administrative system developed in France. In the War of the Spanish Success ...
,
Santa Maria da Feira
Santa Maria da Feira () is a city and a concelho, municipality in Aveiro District in Portugal, 23 km from central Porto. The population in 2011 was 139,309,Fátima,
Évora
Évora ( , ), officially the Very Noble and Ever Loyal City of Évora (), is a city and a municipalities of Portugal, municipality in Portugal. It has 53,591 inhabitants (2021), in an area of . It is the historic capital of the Alentejo reg ...
and
Vila Franca de Xira
Vila Franca de Xira (), officially the City of Vila Franca de Xira (), is a city and municipality in the Lisbon District in Portugal. The population in 2021 was 137,659, in an area of 318.19 km2.
Situated on both banks of the Tagus River, ...
.
In 2009, they created a second brand called Amanhecer and in 2010, they created another brand called Gourmês.
Recheio's brands
As of 2014, the company marketed its products under several brands:
* MasterChef: Its positioning is: "best food at the best price".
* Amanhecer: Targets small business owners all consumers.
* Gourmês: Targets restaurants, coffee parlors and hotels. Its positioning is "high quality".
''Although not mentioned, Euroshopper brand products can be acquired on Recheio stores.''
Amanhecer store project
Because of the success of the brand, in 2011, the company decided to launch 2 pilot mini-markets called Amanhecer and that only sold Amanhecer brand products in
Lisbon
Lisbon ( ; ) is the capital and largest city of Portugal, with an estimated population of 567,131, as of 2023, within its administrative limits and 3,028,000 within the Lisbon Metropolitan Area, metropolis, as of 2025. Lisbon is mainlan ...
and
Viana do Castelo
Viana do Castelo () is a concelho, municipality and seat of the district of Viana do Castelo District, Viana do Castelo in the Norte Region, Portugal, Norte Region of Portugal. The population in 2021 was 85,778, in an area of . The urbanized are ...
.
Currently in 2014, the chain counts with over 100 franchised stores in continental Portugal and on the Archipelagos of Madeira.(In Portuguese) /ref>
See also
*
Jerónimo Martins
Jerónimo Martins Holding company, SGPS, List of legal entity types by country#Portugal, SA (JM) is a Portugal, Portuguese corporate group that operates in Grocery store, food distribution and Specialist store, specialised retail. It operates mor ...