Rebecca Howe is a fictional character of the American television sitcom ''
Cheers
''Cheers'' is an American television sitcom, created by Glen and Les Charles, Glen Charles & Les Charles and James Burrows, that aired on NBC for eleven seasons from September 30, 1982, to May 20, 1993. The show was produced by Charles/Burrows/C ...
'', portrayed by
Kirstie Alley and created by
Glen and Les Charles. Rebecca appeared in 147 episodes of ''Cheers'' between 1987 and 1993 and in one episode of ''
Wings''. She debuts in the season six episode "
Home Is the Sailor" after
Shelley Long—who played waitress
Diane Chambers—left the show to pursue a movie career. Much of the show's humor in previous seasons had been based around the interaction and sexual tension between the womanizing, working-class main character, bartender
Sam Malone, and the high-class, snobbish Diane. Rebecca was intended to fill the gap as Sam's new female foil.
After Sam sells the bar to a corporation, the audience learns Rebecca is the new manager of Cheers. She spars with Sam and frequently rejects his advances. She gradually becomes neurotic and falls in love with almost every rich man in
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
. With the exception of the late
Nicholas Colasanto, Alley was the only ''Cheers'' regular cast member who never reprised her role in the spin-off series ''
Frasier
''Frasier'' () is an American television sitcom that was broadcast on NBC for 11 seasons from September 16, 1993, to May 13, 2004. The program was created and produced by David Angell, Peter Casey (screenwriter), Peter Casey, and David Lee (scr ...
'', even when her character Rebecca is briefly mentioned in the episode, "
The Show Where Sam Shows Up".
For her performance as Rebecca, Alley won a
Golden Globe Award
The Golden Globe Awards are awards presented for excellence in both international film and television. It is an annual award ceremony held since 1944 to honor artists and professionals and their work. The ceremony is normally held every Janua ...
in 1991 as the
Best Actress in a Comedy or Musical Series and an
Emmy Award
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
in 1991 as an
Outstanding Lead Actress in a Comedy Series.
Role
Rebecca Howe is first seen at ''Cheers'' as the manager assigned by the bar's new corporate franchise owner, the Lillian Corporation. Elements of her back story are revealed over several years. She was born in
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, one of four children. Rebecca's father (
Robert Prosky
Robert Prosky (born Robert Joseph Porzuczek, December 13, 1930 – December 8, 2008) was an American actor. He became a well-known supporting actor in the 1980s with his roles in ''Thief (1981 film), Thief'' (1981), ''Christine (1983 film), Chris ...
) is an ex-Navy man and her mother was a concert cellist. Rebecca's sister Susan (
Marcia Cross
Marcia Anne Cross (born March 25, 1962) is an American actress. She acted in daytime soap operas such as ''The Edge of Night'', ''Another World (TV series), Another World'', and ''One Life to Live'' before moving to primetime television with a ...
) is an actress and former Miss San Diego who has stolen her past boyfriends. Revealed in "The Last Angry Mailman" (1987), Rebecca was nicknamed "Backseat Becky" for her behavior as a party girl while at the
University of Connecticut
The University of Connecticut (UConn) is a public land-grant research university system with its main campus in Storrs, Connecticut, United States. It was founded in 1881 as the Storrs Agricultural School, named after two benefactors. In 1893, ...
. In her early appearances, Rebecca appears as a confident, cool and collected businesswoman. Her behavior slowly becomes neurotic as the series progresses and her competent and driven façade crumbles away entirely by the series' end.
Storylines
When she first meets bartender and ladies' man Sam Malone (Ted Danson), Rebecca's reaction to him is negative. Sam often tries to seduce her; in her first couple (or few) years at Cheers she always rejects his advances.
[Craig 1993, p. 15] In the
sixth season (her debut season), Rebecca has a crush on her boss, Evan Drake (
Tom Skerritt). Throughout the season she tries unsuccessfully to make Evan notice her until, toward the end of the season, Evan departs for Japan and is found to have a lover, so Rebecca is forced to let him go. In the
seventh season, after Evan's departure, his replacement fires Rebecca and promotes Sam to manager. Rebecca does occasional waitressing and eventually gets her job back. In the
eighth season, she dates millionaire
Robin Colcord (
Roger Rees), but Sam discovers that he intends to secretly retrieve information from Rebecca's computer to facilitate a corporate takeover, leading to their breakup. Rebecca finally falls for Sam after he saves her from Robin's scheme, and after three years of suppressed attraction the two have sex in the Cheers office, leaving it wrecked. Rebecca later confessed to Sam it was one of the most powerful moments in her life. However, the affair is short-lived because Sam becomes complacent about it.
In the
ninth season, Robin—now a wanted
white-collar criminal—surrenders himself to the police and confesses his love for Rebecca. Meanwhile, Sam recovers his ownership of the bar just after the Lillian Corporation fires Rebecca. Sam rehires her as manager. Robin proposes matrimony to Rebecca after he is released from jail, and she accepts. In "The Days of Wine and Neuroses" (1991), Rebecca becomes drunk and confesses that she is questioning her feelings for Robin now that he has lost much of his fortune. In the following episode "Wedding Bell Blues" (1991), Rebecca jilts Robin at their wedding and tells him, "I only loved you for your money!" Robin leaves her, retrieving a stash of $6 million hidden in the bar office under Rebecca's desk. Later in the season, Rebecca decides to buy Cheers for herself after John Allen Hill becomes the new owner of the restaurant upstairs. John also owns the bar's back room. Using money from her father, Rebecca helps Sam buy the back room of Cheers, and the two co-own the bar.
During the first half of the
tenth season, Sam and Rebecca try to conceive a child, but they realize they have no feelings for each other and then decide to stay friends (the arc was originally to write in Alley's pregnancy, but was scrapped when she unfortunately miscarried). Towards the end of the show, Rebecca does little work, often mentioned by
Carla Tortelli (
Rhea Perlman
Rhea Jo Perlman (born March 31, 1948) is an American actress and author. She is well-known for playing head waitress Carla Tortelli in the sitcom ''Cheers'' (1982–1993). Over the course of eleven seasons, Perlman was nominated for ten Emmy Awar ...
). In the
eleventh and final season, Rebecca's cigarette causes an enormous fire at Cheers, and she remorsefully uses her life savings to repair the bar. In "Look Before You Sleep" (1993), she is revealed to be the
building superintendent
A building superintendent or building supervisor (often shortened to super) is a term used in the United States and Canada to refer to a manager responsible for repair and maintenance in a residential building. They are the first point of contac ...
of her apartment complex. In the penultimate episode "The Guy Can't Help It" (1993), Rebecca initially rejects the advances of plumber Don Santry (
Tom Berenger
Tom Berenger (born Thomas Michael Moore; May 31, 1949) is an American actor. He was nominated for the Academy Award for Best Supporting Actor for his portrayal of the Staff Sergeant Bob Barnes in ''Platoon'' (1986). He is also known for playing ...
), but Frasier orders her to give Don another chance. For weeks Rebecca and Don date each other. Sam tries to convince her that she is making a big mistake with Don. In the
series finale
A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, ...
, she marries Don and resigns from Cheers to devote more time to her husband and to start a family. At first she regrets the marriage, but when Don later works for the Boston sewer department, she becomes happier with it.
Alley appeared as Rebecca briefly in a fourth-season episode of ''
Wings'' titled "I Love Brian". In the episode of the ''Cheers'' spin-off series ''
Frasier
''Frasier'' () is an American television sitcom that was broadcast on NBC for 11 seasons from September 16, 1993, to May 13, 2004. The program was created and produced by David Angell, Peter Casey (screenwriter), Peter Casey, and David Lee (scr ...
'' called "
The Show Where Sam Shows Up", Sam visits Frasier and tells him that Don left Rebecca after he made a fortune on a plumbing-related invention, and Rebecca was "back at the bar". When Frasier asks whether Sam means she is working at Cheers again, Sam replies, "No, she's just back at the bar." Alley opted not to appear on an episode of ''Frasier'' due to the sitcom being centered on two psychiatrists, which conflicted with her Scientology beliefs.
Creation and casting

When Shelley Long decided to leave the show in 1987, ending the five-year
Sam and Diane storyline, the creators wanted a new female lead and decided that she would not have blonde hair, would not resemble Long, and would be unknown to television viewers.
[Serve it yourself, Sam: Diane on her way out from Cheers]
" '' The Gazette'' ontrealDecember 17, 1986. ''Google News''. Web. January 27, 2012. Kirstie Alley, one of the first actresses to audition for the role of Rebecca Howe, was championed by casting director Jeff Greenberg and seemed to be the ideal choice.
Other actresses who auditioned for Rebecca included
Sharon Stone
Sharon Vonne Stone (born March 10, 1958) is an American actress and film producer. Known for primarily playing femmes fatales and women of mystery on film and television, she became one of the most popular sex symbols of the 1990s. She is the ...
,
Marg Helgenberger, and
Kim Cattrall
Kim Victoria Cattrall (; born 21 August 1956) is a British, Canadian, and American actress. She is known for her portrayal of Samantha Jones on HBO's ''Sex and the City'' (1998–2004), for which she received five Primetime Emmy Award nominati ...
.
Although Alley met all the criteria, the producers continued auditioning actresses for the part but none improved on Alley's portrayal of the character.
[Harmetz, Alijean (September 23, 1987).]
Changes on tap at 'Cheers'
. ''The Ledger
''The Ledger'' is a daily newspaper serving Lakeland, Florida, and the Polk County area.
History
The paper was founded on August 22, 1924, as the ''Lakeland Evening Ledger''. In 1927, it bought its main competitor, the morning ''Lakeland S ...
'' (Lakeland, FL): p. 1C+. The main reservation on the part of the network and producers was whether Alley would be funny enough to play the role, since she had a dramatic acting background rather than one in comedy. Greenberg continued to advocate for her, and the Charles brothers were able to watch a clip from a comedy Alley had just completed, ''
Summer School'', and consult the director
Carl Reiner
Carl Reiner (March 20, 1922 – June 29, 2020) was an American actor, author, comedian, director and screenwriter whose career spanned seven decades. He was the List of awards and nominations received by Carl Reiner, recipient of many awards and ...
, to judge Alley's comic skills. Reiner praised Alley and assured Glen and Les Charles that she was the right choice.
According to ''Cheers'' co-creator and executive producer
James Burrows, Diane Chambers, Rebecca Howe's predecessor, was conceived as an executive businesswoman.
[Saunders, Dusty.]
Many changes in store for `Cheers'
" ''The Vindicator
''The Vindicator'' is a daily newspaper serving Youngstown, Ohio, United States and the Mahoning County region as well as southern Trumbull County and northern Columbiana County. ''The Vindicator'' was established in 1869. As of September 1, ...
'' oungstown, OHJuly 31, 1987, Mahoning Columbiana ed: 12. ''Google News''. Web. January 30, 2012. Eventually, Diane evolved into a pretentious, college-educated waitress. After Long's departure, the producers created Rebecca Howe as the businesswoman.
[Crowd at `Cheers' toasts new season with new boss]
" ''The Register-Guard
''The Register-Guard'' is a daily newspaper in the northwestern United States, published in Eugene, Oregon. It was formed in a 1930 merger of two Eugene papers, the ''Eugene Daily Guard'' and the ''Morning Register''. The paper serves the Eugene ...
'' ugene, OR ''TV Week'': 13. ''Google News''. Web. January 27, 2012.[Baker, Kathryn.]
Long's departure has `Cheers' cast on edge
" '' Times-News ">endersonville, NC' September 5, 1987. ''Google News''. Web. January 27, 2012.
Despite concerns about losing Long, ratings rose after Alley's debut. Rebecca began as a martinet and a "smart, tough businesswoman". However, the writers were not thrilled with the character and did not find her funny. Writer
Ken Levine said, "In one episode though, she had to fall apart for some reason and was hysterical. We realized that the more neurotic, insecure, and sexually frustrated she was—the funnier she was. So the character evolved in that direction."
Reception
Popularity
According to a telephone survey of 1,011 people by the Times Mirror Center for the People and the Press (now
Pew Research Center
The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It ...
) conducted on April 1–4, 1993, Sam Malone was a favorite of 26% and Rebecca was a favorite by 6%. Twenty-one percent said Sam should marry Diane Chambers, 19% said he should marry Rebecca, 48% wanted him to stay single, and 12% had "no opinion" on this matter.
[Mills, Kim I. "TV viewers glad Sam stayed single." '' The Sunday Gazette'' chenectady, NYMay 2, 1993: A3. ''Google News''. Web. January 21, 201]
The margin of error in the survey was ±3, according to the polls. In this web source, scroll down to see its headline.[Leefler, Pete. "Show Piles Up Viewer Cheers." '' The Morning Call'' llentown, NYMay 2, 1993: A01. Web. January 17, 2012]
When asked which character should be spun off, 15% voted for Sam, 12% voted for
Woody Boyd (
Woody Harrelson
Woodrow Tracy Harrelson (born July 23, 1961) is an American actor. He first became known for his role as bartender Woody Boyd on the NBC sitcom ''Cheers'' (1985–1993), for which he won a Primetime Emmy Award for Outstanding Supporting Actor in ...
), 10% voted for
Norm Peterson
Hilary Norman Peterson is a regular fictional character on the American television show ''Cheers''. The character was portrayed by actor George Wendt and is named Hilary after his paternal grandfather.
Norm appeared in all 275 episodes of ' ...
(
George Wendt), and 29% voted no spin-offs.
2% of those questioned said
Frasier Crane
Dr. Frasier Winslow Crane (born ) is a fictional character who is both a supporting character on the American television sitcom ''Cheers'' and the titular protagonist of its spin-off '' Frasier'' and the latter's 2023 sequel. In all three s ...
(
Kelsey Grammer
Allen Kelsey Grammer (born February 21, 1955) is an American actor and producer. He gained fame for his role as the psychiatrist Dr. Frasier Crane on the NBC sitcom ''Cheers'' (1984–1993) and its spin-off ''Frasier'' (1993–2004, and again F ...
)whose own spin-off ''Frasier'' debuted in September 1993should have his own show.
According to a 1993 article from ''
People
The term "the people" refers to the public or Common people, common mass of people of a polity. As such it is a concept of human rights law, international law as well as constitutional law, particularly used for claims of popular sovereignty. I ...
'' magazine, newspaper columnist
Mike Royko
Michael Royko Jr. (September 19, 1932 – April 29, 1997) was an American newspaper columnist from Chicago, Illinois. Over his 42-year career, he wrote more than 7,500 daily columns for the '' Chicago Daily News'', the ''Chicago Sun-Times'', an ...
chose Diane to marry Sam, novelist
Jackie Collins
Jacqueline Jill Collins (4 October 1937 – 19 September 2015) was an English romance novelist and actress. She moved to Los Angeles in 1985 and spent most of her career there. She wrote 32 novels, all of which appeared on The New York Times B ...
picked Rebecca, actress
Zsa Zsa Gabor
Zsa Zsa Gabor ( , ; born Sári Gábor ; February 6, 1917 – December 18, 2016) was a Hungarian Americans, Hungarian-American socialite and actress. Her sisters were socialites and actresses Eva Gabor and Magda Gabor.
Gabor competed in the ...
chose both as Sam's potential partners. Tennis player
Martina Navratilova
Martina Navratilova (, ; ; born October18, 1956) is a Czech-American former professional tennis player. She was ranked as the world No. 1 in women's List of WTA number 1 ranked singles tennis players, singles for 332 weeks (List of WTA number ...
found Sam too good for either of them. Novelist and archaeologist
Clive Cussler
Clive Eric Cussler (July 15, 1931 – February 24, 2020) was an American adventure novelist and underwater explorer. His thriller novels, many featuring the character Dirk Pitt, have been listed on ''The New York Times'' fiction best-sell ...
said
Carla Tortelli (
Rhea Perlman
Rhea Jo Perlman (born March 31, 1948) is an American actress and author. She is well-known for playing head waitress Carla Tortelli in the sitcom ''Cheers'' (1982–1993). Over the course of eleven seasons, Perlman was nominated for ten Emmy Awar ...
) was "Sam's best bet."
Critical reaction
A syndicated television columnist from Chicago in 1989 said that in her second season on the show, Rebecca was "nothing more than an annoying presence on a program otherwise populated with lovable wackos". Bill Carter of ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' in April 1990 said Rebecca was "hard-on-the-outside-mush-on-the-inside". J.D. Reed of ''People'' magazine in October 1990 called her a "neurotic overachiever". Rick Marin of ''
The Washington Times
''The Washington Times'' is an American Conservatism, conservative daily newspaper published in Washington, D.C. It covers general interest topics with an emphasis on Politics of the United States, national politics. Its broadsheet daily edit ...
'' in November 1990 praised Kirstie Alley for bringing life into Rebecca Howe and making Rebecca a sympathetic "loser" who is full of ideals but lacks success, and her bringing more
physical comedy than Shelley Long did.
[ Record no. at '' NewsBank'': R0073388 .] Steve Craig from the
University of North Texas
The University of North Texas (UNT) is a public university, public research university located in the Dallas–Fort Worth metroplex. Its main campus is in Denton, Texas, Denton, with a satellite campus in Frisco, Texas, Frisco. It serves as the ...
in 1993 considered Rebecca a parody of
femininity
Femininity (also called womanliness) is a set of attributes, behaviors, and Gender roles, roles generally associated with women and girls. Femininity can be understood as Social construction of gender, socially constructed, and there is also s ...
for rejecting Sam's advances and attempting to marry a tycoon.
[ Columnist Faye Zuckerman in 1991 praised Rebecca's "broad range of talents" as a character.
]Bill Simmons
William John Simmons III (born September 25, 1969) is an American podcaster, Sports journalism, sportswriter, and cultural critic who is the founder and CEO of the sports and pop culture website ''The Ringer (website), The Ringer''. Simmons fir ...
, who wrote for ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
in 2002, considered her one of his two least favorite characters, along with Lilith Sternin
Lilith Sternin (formerly Sternin-Crane), Doctor of Medicine, M.D., Doctor of Philosophy, Ph.D., Doctor of Education, Ed.D, American Psychiatric Association, A.P.A. is a fictional character on the American television sitcoms ''Cheers'' and ''Fras ...
. In 2006, Lance Mannion in his ''Typepad'' blog said Rebecca wanted to be "part of a world the gang at Cheers could never join. To be part of the gang, she would have to give up her too high opinion of herself, just as Diane had to." Mannion praised Kirstie Alley for physical comedy and her comical scenes with Ted Danson in the series. Josh Robertson of ''Complex'' website in 2013 included Rebecca and Sam at number 13 on his list of "The 25 Most Sexual Sitcom Couples of All", said Rebecca "may not have been as good for the comedy on ''Cheers'', but she was way more attractive than Diane". ''Screen Rant
''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and comic books. It is owned by Valnet, parent of publications including Comic Book Resources, Collider, MovieWeb and XDA Developers.
...
'' critic Simone Torn in 2019 wrote that Rebecca's transformation from "a smart, goal-oriented businesswoman" to "a poorly-written woman who only cared about frivolous matters" has been one of " enthings from ''Cheers'' that have not aged well." Torn further wrote that Rebecca "became a gold-digger and an active complainer who was more cartoonish in nature
This role earned Kirstie Alley a Golden Globe Award
The Golden Globe Awards are awards presented for excellence in both international film and television. It is an annual award ceremony held since 1944 to honor artists and professionals and their work. The ceremony is normally held every Janua ...
in 1991
It was the final year of the Cold War, which had begun in 1947. During the year, the Soviet Union Dissolution of the Soviet Union, collapsed, leaving Post-soviet states, fifteen sovereign republics and the Commonwealth of Independent State ...
as the Best Actress in a Comedy or Musical Series. It also earned her an Emmy Award
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
in 1991
It was the final year of the Cold War, which had begun in 1947. During the year, the Soviet Union Dissolution of the Soviet Union, collapsed, leaving Post-soviet states, fifteen sovereign republics and the Commonwealth of Independent State ...
as an Outstanding Lead Actress in a Comedy Series.
Notes
References
* Craig, Steve.
Selling Masculinities, Selling Femininities: Multiple Genders and the Economics of Television
" ''The Mid-Atlantic Almanack'' 2 (1993): 15–27. ''Internet Archive
The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...
Wayback Machine''. 1–21. Web. January 14, 2011.
* Harmetz, Alijean. "Changes on tap at `Cheers'." ''The Ledger
''The Ledger'' is a daily newspaper serving Lakeland, Florida, and the Polk County area.
History
The paper was founded on August 22, 1924, as the ''Lakeland Evening Ledger''. In 1927, it bought its main competitor, the morning ''Lakeland S ...
'' akeland, FLSeptember 23, 1987: 1C+. ''Google News''. Web. January 27, 2012
Original ''The New York Times'' article
External links
*
{{DEFAULTSORT:Howe, Rebecca
Television characters introduced in 1987
Cheers characters
Fictional characters from San Diego
Fictional waiting staff
Fictional businesspeople
American female characters in sitcoms