Ready For It

"...Ready for It?" is a song by the American singer-songwriter Taylor Swift from her sixth studio album, ''Reputation'' (2017). She wrote the song with its producers: Max Martin, Shellback, and Ali Payami. An electro, electropop and industrial pop song, "...Ready for It?" incorporates elements of dancehall, tropical house, hip-hop, and trap. It features Swift rapping and singing over heavy synthesizers, bass drops, and programmed drums. Lyrically, the track uses criminal imagery such as bank heist and ransom to depict lust and infatuation in a newfound romantic connection.

Swift premiered "...Ready for It?" during an ESPN college football match on September 2, 2017; the following day, Big Machine Records released the song for digital download. The single was released to US radio as the second single from ''Reputation'' on October 24, 2017. Music critics generally described the production of "...Ready for It?" as anthemic and considered it a better single choice than ''Reputation'' lead single " Look What You Made Me Do". While most reviews praised the production elements, several regarded the track as generic and indiscernible from mainstream trends.

The single both peaked within the top 10 and received platinum certifications in Australia, Canada, New Zealand, the United Kingdom, and the United States. The accompanying music video, directed by Joseph Kahn, features a dark, futuristic aesthetic and references sci-fi franchises. It depicts two versions of Swift dueling each other: a black-hooded human version and a mechanized, robotic version. Swift performed "...Ready for It?" live as the opener on the Reputation Stadium Tour (2018) and the first song of the ''Reputation'' act on the Eras Tour (2023–2024).

Background and release

Taylor Swift's fifth studio album, ''1989'', was released in October 2014. Its synth-pop sound and commercial success transformed Swift's status from a country music artist to a global pop star. Her fame was accompanied by tabloid gossip on her celebrity disputes and short-lived relationships, which blemished her "America's Sweetheart" reputation. During a self-imposed hiatus, she secluded from public appearances and conceived her sixth studio album, ''Reputation'', as an answer to the media commotion surrounding her celebrity.

On September 2, 2017, Swift premiered a snippet of "...Ready for It?" during a teaser leading to ABC's ''Saturday Night Football'' broadcast of ESPN's Florida State vs. Alabama college football game. A day after the snippet premiered, the track was released for digital download by Big Machine Records, as part of ''Reputation''s pre-order. It was the second song released from ''Reputation'', after the lead single " Look What You Made Me Do". In the United States, although the track initially was not actively promoted to radio, pop radio stations proactively aired it, thus making it gain traction on airplay throughout September and October 2017. It was officially promoted to US rhythmic contemporary radio on October 24, 2017, as the album's second single, by Big Machine Records. A remix by BloodPop was released in December 2017, accompanied by a lyric video.

Music and lyrics

Swift wrote "...Ready for It?" with its producers: Max Martin, Shellback, and Ali Payami. Martin and Shellback recorded the track at MXM Studios in Stockholm, Sweden. All three producers programmed the song and played keyboards on it. "...Ready for It?" was mixed by Serban Ghenea at MixStar Studios in Virginia Beach, Virginia, and mastered by Randy Merrill at Sterling Sound Studios in New York City.

A genre-blending song, "...Ready for It?" is a maximalist electro, electropop, and industrial pop track with elements of dancehall, reggae, hip-hop, and trap music. The song is written in the key of E minor with a tempo of 80 beats per minute, and Swift's vocals span from G3 to E5. It is driven by heavy synths, a tropical house chorus, dubstep bass drops, EDM and trap beats, programmed drum machines, and Swift's rapping-singing. The track has dynamic shifts through each part: it begins with abrasive dubstep bass beats and Swift clearing her throat, the verses feature her rapping, and the chorus has a less dense arrangement to make room for her breathy vocals. The production elements received comparisons to the music of Kanye West, particularly his 2013 album ''Yeezus'', and Rihanna.

Swift wrote "...Ready for It?" about finding a "partner in crime". She was influenced by the novel ''Crime and Punishment'' (1866) by Fyodor Dostoevsky to use criminal imagery such as bank robbers, thieves, and heists, finding it an interesting way to write songs about finding love. The lyrics of "...Ready for It?" are about excitement, lust, and infatuation in a burgeoning romance. The opening lines see Swift's narrator being attracted by a man whom she describes as a "killer" the moment she sees him. This man is "younger than erexes" but "acts like such a man". In turn, she confesses that she herself is a "robber" who has stolen other men's hearts "never saying sorry". She dreams about " eepinghim forever" and keeping this relationship private so that nobody can know about it. She compares her romance to that of Elizabeth Taylor and Richard Burton, implying the complications of stardom and privacy.

Critical reception

Upon its release, "...Ready for It?" was seen by many critics as an improvement from ''Reputation'' lead single "Look What You Made Me Do"; ''The Music'''s Uppy Chatterjee opined that it should have been the lead single. Favorable reviews considered the song anthemic and catchy. Mary Wang of ''Vogue'' described the track as both a love song and a stadium anthem, Patrick Ryan of ''USA Today'' lauded the "sparkling, anthemic" chorus, and Shahzaib Hussain of ''Clash'' deemed the sound defiant. Tom Breihan of ''Stereogum'' was impressed by the musical elements that were new to Swift such as rapping, tropical house, and sudden dynamic changes, writing that she "rides a beat better than anyone could've reasonably expected". In the views of Jon Caramanica of ''The New York Times'', the maximalist pop of "...Ready for It?" represented a new musical direction for Swift, with "harsh sounds and urgent buildup segments to theatrical, bruising effect". Slant Magazine's Alexa Camp thought that the song was carefully constructed with catchy pop melodies and rapping cadences. Kristen He from ''Billboard'' wrote that "...Ready for It?" showcased how Swift successfully used her voice as an instrument, in line with mainstream pop production choices, and hailed the chorus for featuring "one of the prettiest melodies of her career".

Less enthusiastic reviews considered the production of "...Ready for It?" generic and the songwriting subpar. In ''Spin'', Jordan Sargent acknowledged that the song is "melodically rich" but considered the metaphors clunky and ineffective and wrote that the song showcased Swift in a "mask" that lost her distinctiveness. Craig Jenkins of ''Vulture'' similarly lamented that the track was an effort to keep up with mainstream trends and criticized Swift's experimentation with rapping and hip-hop as a cynical move for her artistic reinvention. According to Frank Guan, also from ''Vulture'', the song sounded too similar to other popular songs on radio. ''The Daily Telegraph'' described the lyrics as "wonderfully cringeworthy". The New Zealand Herald's George Fenwick considered "...Ready for It?" one of the worst tracks off the album.

Retrospective reviews have considered "...Ready for It?" an effective opener for ''Reputation''. According to ''Billboard''s Joe Lynch, when the song was first released, "casual listeners were confused, Swifties were challenged, and haters were given a bounty of fresh ammo". Alexis Petridis of ''The Guardian'' thought that Swift's rapping was "better than you might expect" and highlighted the "impeccable hook" that had been absent in the lead single "Look What You Made Me Do". ''Vulture''s Nate Jones wrote that he disliked Swift's flow "borrowed from Jay-Z" but regarded the chorus as undeniable. ''Stereogum'' ranked "...Ready for It?" among the 40 best pop songs of 2017, and ''Variety'''s Chris Willman placed it at number 38 on his 2024 ranking of Swift's 75 best songs. Less complimentary comments were from ''NME''s Hannah Mylrea, who described the song as a messy combination of genres, and ''Paste'''s Jane Song, who considered Swift's "vaguely Bahamian accent" in the song "unsettling".

Commercial performance

In the United States, "...Ready for It?" debuted and peaked at number four on the ''Billboard'' Hot 100 chart dated September 23, 2017, becoming Swift's 22nd top 10-song and 14th top 10-debut. It also became her 13th number-one song on the Digital Songs chart and opened at 35 on the Pop Songs chart, where it eventually peaked at number 12. On other ''Billboard'' charts, "...Ready for It?" peaked at number 10 on Adult Pop Songs, number 26 on Adult Contemporary, and number 37 on Rhythmic. In July 2018, the Recording Industry Association of America awarded the single a double-platinum certification in recognition of two million units sold in the United States.

Elsewhere, "...Ready for It?" entered the top 10 on charts of Australia (number three), Hungary (four), Malaysia (six), Canada (seven), the United Kingdom (seven), Greece (nine), and New Zealand (nine). The single reached the top 20 in Ireland, the Czech Republic, and Lebanon; and top 40 in Austria, Norway, Portugal, and Sweden. It has been certified six-times platinum in Australia; double platinum in Brazil, Canada, and New Zealand; and platinum in the United Kingdom.

Music video

The music video was directed by Joseph Kahn. On October 23, 2017, Swift released a teaser of the music video for the song. The teaser received backlash from online commentators and audience, who claimed that Swift appears naked in the teaser. Subsequently, Swift posted an Instagram story denouncing the nudity claims alongside a selfie of her wearing a bodysuit, captioned "It truly warms my heart that ppl had so much to say about this bodysuit." The full video premiered on October 26. It features homage references to sci-fi films like ''Blade Runner'' (1982), ''Tron'' (1982), ''Westworld'' (1973), and ''Ex Machina'' (2014); and 1990s manga franchises like ''Ghost in the Shell'' and ''Sailor Moon''.

The video's central narrative is a battle between two versions of Swift: a human one and a cyborg

HOME


Content is Copyleft
Website design, code, and AI is Copyrighted (c) 2014-2017 by Stephen Payne


Consider donating to Wikimedia



As an Amazon Associate I earn from qualifying purchases