
In
typography
Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typogra ...
, the ransom note effect is the result of using an excessive number of juxtaposed
typeface
A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...
s. It takes its name from the appearance of a stereotypical
ransom
Ransom refers to the practice of holding a prisoner or item to extort money or property to secure their release. It also refers to the sum of money paid by the other party to secure a captive's freedom.
When ransom means "payment", the word ...
note or
poison pen letter, with the message formed from words or letters cut randomly from a
magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
or a
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
in order to avoid using recognizable
handwriting
Handwriting in Italian schools (XXth - XXIst century)
Handwriting is the personal and unique style of writing with a writing instrument, such as a pen or pencil in the hand. Handwriting includes both block and cursive styles and is separa ...
.
The term is also used in a pejorative manner to describe poor typesetting or layout created by an untrained Web developer or
desktop publishing
Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online co ...
user.
The software industry discovered that the drawback to placing "professional publishing tools" in the hands of "people with no graphic design" training or education was that "all too often users mixed all sorts of things together, just because they could".
However, the problem has long been recognized in classical typography and examples of such layouts can be found in handbills from the 18th and 19th centuries.
Early versions of
Macintosh system software, up through
System 7
System 7 (later named Mac OS 7) is the seventh major release of the classic Mac OS operating system for Macintosh computers, made by Apple Computer. It was launched on May 13, 1991, to succeed System 6 with virtual memory, personal file shari ...
, included a
bitmapped font called
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
that replicated the ransom note effect. The font was not carried over into later versions of Mac OS.
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
similarly had a Ransom typeface commissioned in 1992.
The ransom note effect may also occur when a
web browser
A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
uses different fonts to display parts of a
web page
A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of pap ...
in different
language
Language is a structured system of communication that consists of grammar and vocabulary. It is the primary means by which humans convey meaning, both in spoken and signed language, signed forms, and may also be conveyed through writing syste ...
s or
encoding
In communications and Data processing, information processing, code is a system of rules to convert information—such as a letter (alphabet), letter, word, sound, image, or gesture—into another form, sometimes data compression, shortened or ...
s (or if a language uses glyphs from different code blocks, as is the case with Ancient Greek). To avoid this, web browsers try to use the same font for as much of the page as possible.
References
{{reflist
Typography
Ransom