Rally 'round The Flag Effect
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The rally 'round the flag effect, also referred to as the rally 'round the flag syndrome, is a concept used in
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and Power (social and political), power, and the analysis of political activities, political philosophy, political thought, polit ...
and
international relations International relations (IR, and also referred to as international studies, international politics, or international affairs) is an academic discipline. In a broader sense, the study of IR, in addition to multilateral relations, concerns al ...
to explain increased short-run popular support of a country's government or political leaders during periods of
international crisis The term international crisis is a widespread term without a single common definition. To some, it involves "a sequence of interactions between the governments of two or more sovereign states in severe conflict, short of actual war, but involving ...
or
war War is an armed conflict between the armed forces of states, or between governmental forces and armed groups that are organized under a certain command structure and have the capacity to sustain military operations, or between such organi ...
.Goldstein, Joshua S.; Pevehouse, Jon C. (2008). ''International Relations: Eighth Edition''. New York: Pearson Longman. Because the effect can reduce criticism of governmental policies, it can be seen as a factor of
diversionary foreign policy A diversionary foreign policy, or a diversionary war, is an international relations term that identifies a war instigated by a country's leader in order to distract its population from its own domestic strife. The concept stems from the Diversionar ...
.


Mueller's definition

Political scientist John Mueller suggested the effect in 1970, in a paper called "Presidential Popularity from Truman to Johnson". He defined it as coming from an event with three qualities: #"Is international" #"Involves the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and particularly the President directly" #"Specific, dramatic, and sharply focused" In addition, Mueller created five categories of rallies. Mueller's five categories are: #Sudden US military intervention (e.g.,
Korean War The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
,
Bay of Pigs Invasion The Bay of Pigs Invasion (, sometimes called or after the Playa Girón) was a failed military landing operation on the southwestern coast of Cuba in April 1961 by the United States of America and the Cuban Democratic Revolutionary Front ...
) #Major diplomatic actions (e.g.,
Truman Doctrine The Truman Doctrine is a Foreign policy of the United States, U.S. foreign policy that pledges American support for democratic nations against Authoritarianism, authoritarian threats. The doctrine originated with the primary goal of countering ...
) #Dramatic technological developments (e.g.,
Sputnik Sputnik 1 (, , ''Satellite 1''), sometimes referred to as simply Sputnik, was the first artificial Earth satellite. It was launched into an elliptical low Earth orbit by the Soviet Union on 4 October 1957 as part of the Soviet space progra ...
) #US-Soviet summit meetings (e.g., Potsdam Conference) #Major military developments in ongoing wars (e.g.,
Tet Offensive The Tet Offensive was a major escalation and one of the largest military campaigns of the Vietnam War. The Viet Cong (VC) and North Vietnamese People's Army of Vietnam (PAVN) launched a surprise attack on 30 January 1968 against the forces of ...
) These categories are considered dated by modern political scientists, as they rely heavily on
Cold War The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
events.


Causes and duration

Since Mueller's original theories, two schools of thought have emerged to explain the causes of the effect. The first, "The Patriotism School of Thought" holds that in times of crisis, the American public sees the President as the embodiment of national unity. The second, "The Opinion Leadership School" believes that the rally emerges from a lack of criticism from members of the opposition party, most often in the
United States Congress The United States Congress is the legislature, legislative branch of the federal government of the United States. It is a Bicameralism, bicameral legislature, including a Lower house, lower body, the United States House of Representatives, ...
. If opposition party members appear to support the president, the media has no conflict to report, thus it appears to the public that all is well with the performance of the president. The two theories have both been criticized, but it is generally accepted that the Patriotism School of thought is better to explain causes of rallies, while the Opinion Leadership School of thought is better to explain duration of rallies. It is also believed that the lower the presidential approval rating before the crisis, the larger the increase will be in terms of percentage points because it leaves the president more room for improvement. For example,
Franklin D. Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
only had a 12pp increase in approval from 72% to 84% following the
Attack on Pearl Harbor The attack on Pearl HarborAlso known as the Battle of Pearl Harbor was a surprise military strike by the Empire of Japan on the United States Pacific Fleet at Naval Station Pearl Harbor, its naval base at Pearl Harbor on Oahu, Territory of ...
, whereas
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
had a 39pp increase from 51% to 90% following the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
. Another theory about the cause of the effect is believed to be embedded in the
US Constitution The Constitution of the United States is the supreme law of the United States of America. It superseded the Articles of Confederation, the nation's first constitution, on March 4, 1789. Originally including seven articles, the Constitut ...
. Unlike in other countries, the constitution makes the President both
head of government In the Executive (government), executive branch, the head of government is the highest or the second-highest official of a sovereign state, a federated state, or a self-governing colony, autonomous region, or other government who often presid ...
and
head of state A head of state is the public persona of a sovereign state.#Foakes, Foakes, pp. 110–11 "
he head of state He or HE may refer to: Language * He (letter), the fifth letter of the Semitic abjads * He (pronoun), a pronoun in Modern English * He (kana), one of the Japanese kana (へ in hiragana and ヘ in katakana) * Ge (Cyrillic), a Cyrillic letter cal ...
being an embodiment of the State itself or representative of its international persona." The name given to the office of head of sta ...
. Because of this, the president receives a temporary boost in popularity because his Head of State role gives him symbolic importance to the American people. However, as time goes on his duties as Head of Government require partisan decisions that polarize opposition parties and diminish popularity. This theory falls in line more with the Opinion Leadership School. Due to the highly statistical nature of presidential polls, University of Alabama political scientist John O'Neal has approached the study of rally 'round the flag using mathematics. O'Neal has postulated that the Opinion Leadership School is the more accurate of the two using mathematical equations. These equations are based on quantified factors such as the number of headlines from ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' about the crisis, the presence of bipartisan support or hostility, and prior popularity of the president.. Political Scientist from The University of California Los Angeles, Matthew A. Baum found that the source of a rally 'round the flag effect is from independents and members of the opposition party shifting their support behind the President after the rallying effect. Baum also found that when the country is more divided or in a worse economic state then the rally effect is larger. This is because more people who are against the president before the rallying event switch to support him afterwards. When the country is divided before the rallying event there is a higher potential increase in support for the President after the rallying event. In a study by Political Scientist Terrence L. Chapman and Dan Reiter, rallies in Presidential approval ratings were found to be bigger when there was U.N. Security Council supported Militarized interstate disputes (MIDs). Having U.N. Security Council support was found to increase the rally effect in presidential approval by 8 to 9 points compared to when there was not U.N. Security Council support. According to a 2019 study of ten countries in the period 1990–2014, there is evidence of a rally-around-the-flag effect early on in an intervention with military casualties (in at least the first year) but voters begin to punish the governing parties after 4.5 years. A 2021 study found weak effects for the rally-around-the-flag effect. A 2023 study found that militarized interstate disputes, on average, decrease public support for national leaders rather than increase it. A 2022 study applies the same logic of rally effects to
crisis A crisis (: crises; : critical) is any event or period that will lead to an unstable and dangerous situation affecting an individual, group, or all of society. Crises are negative changes in the human or environmental affairs, especially when ...
termination instead of just onset. Using all available public presidential polling and
crisis A crisis (: crises; : critical) is any event or period that will lead to an unstable and dangerous situation affecting an individual, group, or all of society. Crises are negative changes in the human or environmental affairs, especially when ...
data from 1953 to 2016, the researchers found that a president received a three point increase to their approval rating, on average, when terminating an international crisis. They suggest that the surge in approvals is as much related to a proof of a president's foreign affairs competency, as it is related to a mutual camaraderie in defense of the nation. Additionally, the suggestion that a president can achieve approval boosts via ending conflict instead of initiating conflict makes less cynical assumptions about the options within a president's toolkit and provide an additional avenue for inquiry into diversionary war theories.


Historical examples

The effect has been examined within the context of nearly every major foreign policy crisis since
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. Some notable examples:


United States

*
Cuban Missile Crisis The Cuban Missile Crisis, also known as the October Crisis () in Cuba, or the Caribbean Crisis (), was a 13-day confrontation between the governments of the United States and the Soviet Union, when American deployments of Nuclear weapons d ...
: According to
Gallup poll Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and man ...
s, President John F. Kennedy's approval rating in early October 1962 was at 61%. By November, after the crisis had passed, Kennedy's approval rose to 74%. The spike in approval peaked in December 1962 at 76%. Kennedy's approval rating slowly decreased again until it reached the pre-crisis level of 61% in June 1963. *
Iran hostage crisis The Iran hostage crisis () began on November 4, 1979, when 66 Americans, including diplomats and other civilian personnel, were taken hostage at the Embassy of the United States in Tehran, with 52 of them being held until January 20, 1981. Th ...
: According to Gallup polls, President
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
saw his approval rating surge to 61%, up 23 points from his pre-crisis rating,Survey Finds Carter's Popularity Has Risen Sharply in Iran Crisis
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
. December 10, 1979. Retrieved September 26, 2024.
following the initial seizure of the
U.S. embassy in Tehran The Embassy of the United States of America in Tehran (Persian: سفارت آمریکا در تهران) was the United States, American List of diplomatic missions in Iran, diplomatic mission in the Pahlavi Iran, Imperial State of Iran. Direct b ...
in November 1979. However, Carter's handling of the crisis caused popular support to decrease, and by November 1980 Carter had returned to his pre-crisis approval rating.. *
Operation Desert Storm Operation or Operations may refer to: Arts, entertainment and media * ''Operation'' (game), a battery-operated board game that challenges dexterity * Operation (music), a term used in musical set theory * ''Operations'' (magazine), Multi-Man ...
(
Persian Gulf War , combatant2 = , commander1 = , commander2 = , strength1 = Over 950,000 soldiers3,113 tanks1,800 aircraft2,200 artillery systems , page = https://www.govinfo.gov/content/pkg/GAOREPORTS-PEMD-96- ...
): According to Gallup polls, President
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
was rated at 59% approval in January 1991, but following the success of Operation Desert Storm, Bush enjoyed a peak 89% approval rating in February 1991. From there, Bush's approval rating slowly decreased, reaching the pre-crisis level of 61% in October 1991. *Following the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
in 2001, President
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
received an unprecedented increase in his approval rating. On September 10, Bush had a
Gallup Poll Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and man ...
rating of 51%. By September 15, his approval rate had increased by 34 percentage points to 85%. Just a week later, Bush was at 90%, the highest presidential approval rating ever. Over a year after the attacks occurred, Bush still received higher approval than he did before 9/11 (68% in November 2002). Both the size and duration of Bush's popularity after 9/11 are believed to be the largest of any post-crisis boost. Many people believe that this popularity gave Bush a mandate and eventually the political leverage to begin the
War in Iraq This is a list of wars involving the Republic of Iraq and its predecessor states. , style="background:#F88" , Coalition of Gulf War, Coalition victory * Kuwait, State of Kuwait resumes self-governance over all Kuwaiti sovereign territory * Esta ...
. *
Killing of Osama bin Laden On 2 May 2011, the United States conducted Operation Neptune Spear, in which SEAL Team Six shot and killed Osama bin Laden at his " Waziristan Haveli" in Abbottabad, Pakistan. Bin Laden, who founded al-Qaeda and orchestrated the September ...
: According to Gallup polls, President
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
received a slight uptick in his approving ratings following the May 2, 2011 killing of bin Laden, jumping from 45% in late April to 53% after bin Laden's death was announced. The rally effect did not last long, as Obama's approval ratings were back down to 45% by July 15. *
Sandy Hook Elementary School shooting On December 14, 2012, a mass shooting occurred at Newtown Public Schools, Sandy Hook Elementary School in Newtown, Connecticut, United States. The perpetrator, 20-year-old Adam Lanza, shot and killed 26 people. The victims were 20 children bet ...
: Following the shooting in December 2012, President Obama received another slight uptick in approval according to Gallup, increasing from 50% before the shooting to 56% shortly after. The rally effect was over by January 17, 2013. * Killing of Ayman al-Zawahiri: According to Gallup polls, President
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
received a small uptick in approval (from 38% to 44%) shortly after ordering a drone strike that killed al-Zawahiri on July 31, 2022. Afterwards, his approval ratings declined for the remainer of 2022.


World War I

* During
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, most belligerents saw a lessening of partisanship. Most socialist parties abandoned their pledges to oppose wars and endorsed their governments, leading to the break-up of the
Second International The Second International, also called the Socialist International, was a political international of Labour movement, socialist and labour parties and Trade union, trade unions which existed from 1889 to 1916. It included representatives from mo ...
. ** In the
German Empire The German Empire (),; ; World Book, Inc. ''The World Book dictionary, Volume 1''. World Book, Inc., 2003. p. 572. States that Deutsches Reich translates as "German Realm" and was a former official name of Germany. also referred to as Imperia ...
, the
Social Democratic Party The name Social Democratic Party or Social Democrats has been used by many political parties in various countries around the world. Such parties are most commonly aligned to social democracy as their political ideology. Active parties Form ...
enabled the German entry into the war by voting in favor of war credits at the Reichstag and supported the government for most of the war.
Kaiser Wilhelm II Wilhelm II (Friedrich Wilhelm Viktor Albert; 27 January 18594 June 1941) was the last German Emperor and King of Prussia from 1888 until his abdication in 1918, which marked the end of the German Empire as well as the Hohenzollern dynasty ...
subsequently declared a '' Burgfrieden'' in which normal partisan politics would be suspended. ** The
French Third Republic The French Third Republic (, sometimes written as ) was the system of government adopted in France from 4 September 1870, when the Second French Empire collapsed during the Franco-Prussian War, until 10 July 1940, after the Fall of France durin ...
declared a similar Union sacree which was embraced by most socialist parties. The
French Section of the Workers' International The French Section of the Workers' International (, SFIO) was a major socialist political party in France which was founded in 1905 and succeeded in 1969 by the present Socialist Party. The SFIO was founded in 1905 as the French representativ ...
leader
Jean Jaurès Auguste Marie Joseph Jean Léon Jaurès (3 September 185931 July 1914), commonly referred to as Jean Jaurès (; ), was a French socialist leader. Initially a Moderate Republican, he later became a social democrat and one of the first possibi ...
was assassinated while preparing to give what the French nationalist assassin Raoul Villain believed would be a pacifist speech. ** The
United Kingdom of Great Britain and Ireland The United Kingdom of Great Britain and Ireland was the union of the Kingdom of Great Britain and the Kingdom of Ireland into one sovereign state, established by the Acts of Union 1800, Acts of Union in 1801. It continued in this form until ...
also saw a lessening of political instability and militancy as
Irish nationalist Irish nationalism is a nationalist political movement which, in its broadest sense, asserts that the people of Ireland should govern Ireland as a sovereign state. Since the mid-19th century, Irish nationalism has largely taken the form of cult ...
,
suffragette A suffragette was a member of an activist women's organisation in the early 20th century who, under the banner "Votes for Women", fought for the right to vote in public elections in the United Kingdom. The term refers in particular to members ...
, and
trade unionist A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
dissidents supported the war. In particular the Curragh mutiny, in which many
Ulster Protestants Ulster Protestants are an ethnoreligious group in the Provinces of Ireland, Irish province of Ulster, where they make up about 43.5% of the population. Most Ulster Protestantism in Ireland, Protestants are descendants of settlers who arrived fr ...
and some officers of the
British Armed Forces The British Armed Forces are the unified military, military forces responsible for the defence of the United Kingdom, its British Overseas Territories, Overseas Territories and the Crown Dependencies. They also promote the UK's wider interests ...
with the support of the Conservative Party refused to recognize the impending implementation of
Irish Home Rule The Home Rule movement was a movement that campaigned for self-government (or "home rule") for Ireland within the United Kingdom of Great Britain and Ireland. It was the dominant political movement of Irish nationalism from 1870 to the end of ...
and threatened civil war, immediately ended with the British entry into the war and an upswell of support for the Liberal government. Later, the Coalition Liberal-Conservative government of
David Lloyd George David Lloyd George, 1st Earl Lloyd-George of Dwyfor (17 January 1863 – 26 March 1945) was Prime Minister of the United Kingdom from 1916 to 1922. A Liberal Party (United Kingdom), Liberal Party politician from Wales, he was known for leadi ...
used its wartime support to call a "coupon election" in 1918 in which candidates endorsed by the government with a "
Coalition Coupon The Coalition Coupon was a letter sent to parliamentary candidates at the 1918 United Kingdom general election, endorsing them as official representatives of the Coalition Government. The 1918 election took place soon after British victory in the ...
" won a massive landslide and decimated the
Liberal Party The Liberal Party is any of many political parties around the world. The meaning of ''liberal'' varies around the world, ranging from liberal conservatism on the right to social liberalism on the left. For example, while the political systems ...
.


World War II

*During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, British Prime Minister
Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) was a British statesman, military officer, and writer who was Prime Minister of the United Kingdom from 1940 to 1945 (Winston Churchill in the Second World War, ...
enjoyed massive popularity in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
for opposing the National Government's foreign policy of
appeasement Appeasement, in an International relations, international context, is a diplomacy, diplomatic negotiation policy of making political, material, or territorial concessions to an aggressive power (international relations), power with intention t ...
towards
Nazi Germany Nazi Germany, officially known as the German Reich and later the Greater German Reich, was the German Reich, German state between 1933 and 1945, when Adolf Hitler and the Nazi Party controlled the country, transforming it into a Totalit ...
before the war and for saving the country from near-defeat in the
Battle of Britain The Battle of Britain () was a military campaign of the Second World War, in which the Royal Air Force (RAF) and the Fleet Air Arm (FAA) of the Royal Navy defended the United Kingdom (UK) against large-scale attacks by Nazi Germany's air force ...
afterwards. All major parties in the
British Parliament The Parliament of the United Kingdom of Great Britain and Northern Ireland is the supreme legislative body of the United Kingdom, and may also legislate for the Crown Dependencies and the British Overseas Territories. It meets at the Palace of ...
, including the opposition Labour Party, joined Churchill's war ministry. His approval ratings never declined below 78 percent for his entire wartime premiership. Churchill's personal popularity did not extend to the Conservative Party, which opposed the
welfare state A welfare state is a form of government in which the State (polity), state (or a well-established network of social institutions) protects and promotes the economic and social well-being of its citizens, based upon the principles of equal oppor ...
advocated by Labour and remained associated with appeasement and interwar unemployment and poverty. As a result the Conservatives heavily lost the 1945 general election to Labour.


Russo-Ukrainian War

* The
Russo-Ukrainian War The Russo-Ukrainian War began in February 2014 and is ongoing. Following Ukraine's Revolution of Dignity, Russia Russian occupation of Crimea, occupied and Annexation of Crimea by the Russian Federation, annexed Crimea from Ukraine. It then ...
caused an increase of support for President
Vladimir Putin Vladimir Vladimirovich Putin (born 7 October 1952) is a Russian politician and former intelligence officer who has served as President of Russia since 2012, having previously served from 2000 to 2008. Putin also served as Prime Minister of Ru ...
in Russia. His approval rating rose 10 percent to 71.6 percent after he announced the Russian annexation of Crimea. His approval rating also rose to 69 percent, as did the support for Prime Minister
Mikhail Mishustin Mikhail Vladimirovich Mishustin (born 3 March 1966) is a Russian politician and economist serving as the current prime minister of Russia since 16 January 2020. He previously served as the director of the Federal Taxation Service from 2010 to ...
, during the build-up to the
2022 Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
. * The war caused an even larger boost of both domestic and international support for Ukrainian President
Volodymyr Zelenskyy Volodymyr Oleksandrovych Zelenskyy (born 25 January 1978) is a Ukrainian politician and former entertainer who has served as the sixth and current president of Ukraine since 2019. He took office five years after the start of the Russo-Ukraini ...
, with his approval rating rising from 30 percent to 90 percent in Ukraine and also rising to 70 percent in the United States.


In a pandemic

The outbreak of the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
in 2020 briefly resulted in popularity spikes for several world leaders. President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
's approval rating saw a slight increase during the outbreak in early 2020. In addition to Trump, other heads of government in
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
also gained in popularity. French President
Emmanuel Macron Emmanuel Jean-Michel Frédéric Macron (; born 21 December 1977) is a French politician who has served as President of France and Co-Prince of Andorra since 2017. He was Ministry of Economy and Finance (France), Minister of Economics, Industr ...
, Italian Prime Minister
Giuseppe Conte Giuseppe Conte (; born 8 August 1964) is an Italian jurist, academic, and politician who served as Prime Minister of Italy, prime minister of Italy from June 2018 to February 2021. He has been the president of the Five Star Movement (M5S) sin ...
, Dutch Prime Minister
Mark Rutte Mark Rutte (; born 14 February 1967) is a Dutch politician who has served as the 14th Secretary General of NATO, secretary general of NATO since October 2024. He previously served as Prime Minister of the Netherlands, prime minister of the Neth ...
, and British Prime Minister
Boris Johnson Alexander Boris de Pfeffel Johnson (born 19 June 1964) is a British politician and writer who served as Prime Minister of the United Kingdom and Leader of the Conservative Party (UK), Leader of the Conservative Party from 2019 to 2022. He wa ...
became "very popular" in the weeks following the pandemic hitting their respective nations. Johnson, in particular, who "became seriously ill himself" from COVID-19, led his government to become "the most popular in decades." It was uncertain how long their increase in the approval polls would last, but former NATO secretary general George Robertson opined, "People do rally around, but it evaporates fast."


Controversy and fears of misuse

There are fears that a leader will abuse the rally 'round the flag effect. These fears come from the diversionary theory of war in which a leader creates an international crisis in order to distract from domestic affairs and to increase their approval ratings through a rally 'round the flag effect. The fear associated with this theory is that a leader can create international crises to avoid dealing with serious domestic issues or to increase their approval rating when it begins to drop.


In popular culture

* '' Wag the Dog'' is a movie released by coincidence a month just before the
Clinton–Lewinsky scandal The Clinton–Lewinsky scandal was a sex scandal involving Bill Clinton, the president of the United States, and Monica Lewinsky, a White House intern. Their sexual relationship began in 1995—when Clinton was 49 years old and Lewinsky ...
with high likenesses to the events of the affair. To divert attention on a sex scandal, the American president fabricates a war with terrorists in
Albania Albania ( ; or ), officially the Republic of Albania (), is a country in Southeast Europe. It is located in the Balkans, on the Adriatic Sea, Adriatic and Ionian Seas within the Mediterranean Sea, and shares land borders with Montenegro to ...
. The movie was also remade two years later.


See also

*" Battle Cry of Freedom", an American Civil War song that urged union supporters to "rally 'round the flag", that was also used for Abraham Lincoln's re-election campaign. * United States presidential approval rating *
Flag-waving Flag-waving is a fallacious argument or propaganda technique used to justify an action based on the undue connection to nationalism or patriotism or benefit for an idea, group or country. It is a variant of argumentum ad populum. This fallacy Appea ...


References

{{Propaganda Conformity Diversionary tactics Opinion polling in the United States Legal terminology from popular culture Politics of the United States Propaganda in the United States Propaganda techniques