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Radio Romántica was a name used by EXCL Communications (later
Entravision Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several o ...
) for various Spanish-language
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
s from the 1990s through 2005. The earliest known reference to Radio Romántica is from 1997, at the time when EXCL moved
KBRG KBRG (100.3 FM ''Amor 100.3'') is a commercial radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by TelevisaUnivision. Its studios are located at 1940 Zanker Road in San Jose, and the transm ...
104.9 to 100.3 San Jose during a frequency swap deal from American Radio Systems. Later EXCL's Radio Romántica Spanish AC format was adapted to
KJMN KJMN (92.1 FM broadcasting, FM, "La Suavecita 92.1") is a radio station broadcasting a Spanish-language adult hits format licensed to Castle Rock, Colorado, United States, serving the Denver-Boulder area. The station is owned by Entravision Com ...
Denver, KRZY-FM Albuquerque, an unknown Salinas station, and another unknown station using the name. Entravision acquired the Radio Romántica name and stations following its purchase of EXCL Communications in 2000. The name was subsequently used on several of Entravision's other stations, including KLOB Palm Springs, KRRE Sacramento, KCVR Modesto, KVVA/KDVA Phoenix, and KRVA Dallas. In 2003, Entravision began phasing out the Radio Romántica format in favor of Super Estrella. Edgar Pineda who was the Program Director between March 2001 and December 2004 also made the transition to Super Estrella leaving only
KBRG KBRG (100.3 FM ''Amor 100.3'') is a commercial radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by TelevisaUnivision. Its studios are located at 1940 Zanker Road in San Jose, and the transm ...
under Radio Romántica format and the Aracelys Rivera's Direction. By the end of 2005, KBRG was the only station still using the Radio Romántica name. Some of the Announcers that were part of Radio Romántica are Aracelys Rivera, Pedro Biaggi, Carlos Hernández, Paul Camacho, Juan Fernando, Carlos Rivera, Jorge Cardona, and Ricardo Rendon. Radio Romántica ceased to exist on January 1, 2006, when KBRG was acquired by
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
and switched to Spanish oldies as Recuerdo 100.3. Coincidentally, KBRG's original frequency, 104.9 (used before 1998), flipped to Spanish at the same time that 100.3 became Recuerdo. KCNL 104.9, owned by Clear Channel, briefly renamed itself La Romántica 104.9 before it assumed its current name, Enamorada 104.9, in February 2006. Radio Romantica returned in 2023 exclusively on Entravision's El Boton app.


References

Spanish-language radio in the United States Defunct radio networks in the United States Radio stations disestablished in 2006 {{US-radio-station-stub