Radical media are communication outlets that disperse action-oriented
political agenda
In politics, a political agenda is a list of subjects or problems (issues) to which government officials as well as individuals outside the government are paying serious attention to at any given time. The political agenda is most often shaped by ...
s utilizing existing communication infrastructures and its supportive users. These types of media are differentiated from conventional
mass communication
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples o ...
s through its
progressive content, reformist culture, and democratic process of production and distribution.
Advocates support its alternative and oppositional view of mass media, arguing that conventional outlets are politically biased through their production and distribution.
However, there are some critics that exist in terms of validating the authenticity of the content, its political ideology, long-term perishability, and the social actions led by the media.
The term "radical media" was introduced by
John D. H. Downing in his 1984 study of rebellious communication and social movements emphasizing alternative media's political and goal-oriented activism.
Radical media manifests
new social movements
The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in various Western world, western societies roughly since the mid-1960s (i.e. in a post-industrial economy ...
' individualistic, and humanistic socio-political model of disintermediation.
While the coverage of this term coincides with other branches of
alternative media
Alternative media are media sources that differ from established forms of media, such as mainstream media or mass media, in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, CA: Sage Publica ...
, namely tactical and activist media, it differs from conventional mass media in terms of its ideological and behavioural practices, making radical media significant in terms of its amplification of social movements. Downing describes Radical Media as being "generally small-scale and in many different forms, that express an alternative vision to hegemonic policies, and perspectives."
Hence, the term categorizes various forms of alternative media that are progressive, reformist and
post-materialistic. Some media that are categorized by radical media include, but are not restricted to,
community media Community media (or community broadcasting) refers to media organizations that are owned, controlled, and operated by and for a community, serving its specific interests. These media outlets can take various forms, including Mass media, print, broa ...
,
student media,
tactical media,
subcultural media,
social movement media,
citizen media, and
alternative journalism. Groups that fall under radical media emphasize egalitarian channels characterized by inclusive, action-driven, prefigurative, and marginal practices that challenge conventional media.
Prefigurative media
One way of investigating radical alternative media is through ‘active citizenship.’ Downing argues that its collective ownership, goals, and participation empower the media's political stance. While mass media lessens wider participation due to costly production, radical media provides a more democratic means of two-way communication.
Rodriguez’ phrase—“citizens’ media” further explains the development of empowered citizens through self-motivated participation. In her model, like
Indymedia
The Independent Media Center, better known as Indymedia, is an open publishing network of activist journalist collectives that report on political and social issues. Following beginnings during the 1999 Carnival Against Capital and 1999 Seat ...
, collective participation through the reconstruction of media-ecology empowers “citizenship” and the community. In this discourse, political cognition occurs naturally through self-education.
This non-hierarchical and self-reliant development of political consciousness exemplifies its
anarchistic values, which in turn frees collective creation and “rebellious expression” leading to a more democratic means of communication when compared with
mass media
Mass media include the diverse arrays of media that reach a large audience via mass communication.
Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises b ...
.
Like Downing, most who focus on its participatory discourse link disintermediation to “direct democracy." Radical self-reliant meaning-making will transform the representational politics’ distance from conventional powers.
However, neutral democratic mediation is arguably impossible: When examining the political significance, Lievrouw explores collisions between ‘
Collaborative Behavioral’ theory viewing popular-driven social movements as “irrational and contagious behaviour,” and the ‘
Resource Mobilization’ theory describing radical alternative media as socially rational and “communal goal driven."
To address these contrasting arguments it is crucial to examine how these media develop ideologically and circulate. Radical alternative media manifests by
New Social Movements
The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in various Western world, western societies roughly since the mid-1960s (i.e. in a post-industrial economy ...
’ individualistic, and humanistic socio-political model of disintermediation. In politics, collaborative journalism investigation enforces a “
permanent campaign” that transforms audiences to investigative “citizen-jurors." Downing explains the discourse with a “prefigurative politic” where media expression reflects their socio-political practice— “Committed speech."
Modes
Participatory radio
Participatory
community radio
Community radio is a radio service offering a third model of radio broadcasting in addition to commercial broadcasting, commercial and public broadcasting.
Community broadcasting, Community stations serve geographic communities and communities o ...
has been employed by radical media groups for easier access and participation by the wider public and to broadcast their alternative voices in one of the most traditional mass media. Similar to community access television, this mode of media serves geographically oriented communities and their localized interests. However, radio often attracts smaller or newer radical media groups than television, as the entrance barrier is a lot lower. Accessibility of the Internet also allows them to set up their broadcast more easily and broadens locality by serving a more global audience.
Community access television
Television as a means of communication has a significant role in effectively disseminating messages to a wide audiences. While many television broadcasts are privately owned and operated, governments around the world have legislated to foster democratized public-access television for non-commercial, alternative, and community oriented content productions.
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Public access television
Public-access television (sometimes called community-access television) is traditionally a form of non-commercial mass media where the general public can create content television programming which is narrowcast through cable television specia ...
*
Dublin Community Television
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Cork Community TV
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Community television
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Community Television Interactive
Online media
With the diffusion of Internet access and affordable technologies, radical media has grown rapidly in the past decade. The democratic and instantaneous nature of the Internet, particularly
Web 2.0, encouraged denaturalization of the conventional media ecology that used to be driven by media conglomerates, while allowing independent media producers to connect with the public as widely as their contestants.
The Internet allows for much faster and wider communication between media producers and their audience. The nature of this mode urges the appearance of an alternative and radical media ecology that reforms previously monopolized public media. This politically “pre-figurative” and action oriented participatory media activity on the Internet is evident in the revolutionary wave of civil riots in the
Arab Spring
The Arab Spring () was a series of Nonviolent resistance, anti-government protests, Rebellion, uprisings, and Insurgency, armed rebellions that spread across much of the Arab world in the early 2010s. It began Tunisian revolution, in Tunisia ...
. During the protests, social media was effectively used to communicate, organize, and stay connected with one another to stand against government repressions.
Online media also works as a great advantage to radical media groups for their financial, organizational, and community sustainability as it allows for broader access to lobbyists, members, and individuals.
Other cultural modes
Radical media is, however, not limited in technological means of communication. Downing argues that “the full spectrum of radical media in modern cultures includes a huge gamut of activities, from street theatre and murals to dance and song.” While audiences in conventional modes of media are perhaps more personalized, or domesticated, radical media often take form in cultural activisms in a public sphere, fostering a more active and independent audience.
CrowdVoiceInSTEDD iLab América
Graphics and visual rhetoric
Radical media contents rely largely on graphic design and artistic visual communication mechanisms that were used in 1960s underground publications, like, ''
The Whole Earth Catalog'',
''Black Panther Party Paper'', and
''Oz''. While there are a number of political art movements that were employed by radical media, many art historians and cultural analysts associate their artistic styles largely with
expressionism
Expressionism is a modernist movement, initially in poetry and painting, originating in Northern Europe around the beginning of the 20th century. Its typical trait is to present the world solely from a subjective perspective, distorting it rad ...
,
dadaism
Dada () or Dadaism was an anti-establishment art movement that developed in 1915 in the context of the Great War and the earlier anti-art movement. Early centers for dadaism included Zürich and Berlin. Within a few years, the movement had s ...
,
surrealism
Surrealism is an art movement, art and cultural movement that developed in Europe in the aftermath of World War I in which artists aimed to allow the unconscious mind to express itself, often resulting in the depiction of illogical or dreamlike s ...
, and the
situationists
The Situationist International (SI) was an Proletarian internationalism, international organization of social revolutionaries made up of avant-garde artists, intellectuals, and Political philosophy, political theorists. It was prominent in Eu ...
détournement
A détournement (), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI),'' Report on the Construction of Situations'' (1957) t ...
—
culture jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It at ...
.
The political agenda that the media hold is often seen to be rooted in the early 20th century anarchistic political art movement, Dadaism, which rejects logical reasoning, forces irrationality and intuition.
While the early social movements focused on anti-war politics, the use of Dadaism in radical media is extended in order to critically illustrate opposing ideas of corporatism, institutionalism, and regulations. To criticize the mainstream culture and politics, radical media employs situationist detournement that remixes and alters the existing mainstream media contents such as political campaign, commercial entertainment, and popular culture.
Criticism
While this idealized view may interpret radical media as sole utopian liberators, a bottom-up reversed hierarchy exists which excludes some—reflective to conventional media.
In addition, dependency on existing power structures is inevitable, as the technological production (i.e. hosting servers) is “within the walls of mainstreams” through hosting servers and when reaching out to wider audiences. Further, radical media mainly take place in wealthy regions as the access is granted through possession of sudden info-communication technologies which are ‘taken-for-granted.’
Likewise, the physicality of facilitating extensive reciprocal communication and the limitation of accessing institutional information due to political stance can be other obstacles to radical media.
“Perishability”, on the other hand, is a persistent issue raised by both proponents and dissenters.
“Cultural contexts and meanings” change rapidly, accommodating the democratic needs and movement the public is demanding. Although the Internet has significantly contributed, independence of “idea circulation” is not guaranteed, as it lacks “reliable” sources of funding and technologies.
Silverstone underlines the need to “understand how meanings emerge” in media and their interference through mediation. Along with the problems mentioned above, we tend to overlook the contextual reliability issues when focusing on its political significance.
Downing argues that radical media are politically “prefigurative,” openly displaying ideologies in a “populist manner” as an “activist tool.”
Thus, reliability is compromised by a subjective interpretation of ‘ordinary.’ Atton and Couldry explore the matter in comparison to its counterpart. While mass media establishes symbolic powers based on professionalism and its receptive-spectatorship, radical alternative media's reliability comes from audience's active engagement, ‘participatory-editorship,’ where audiences take part in shaping the story through interaction with the authors.
See also
Read more
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Alternative media
Alternative media are media sources that differ from established forms of media, such as mainstream media or mass media, in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, CA: Sage Publica ...
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Alternative media (U.S. political left)
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Alternative media (U.S. political right)
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Citizen journalism
Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism, grassroots journalism, or street journalism, is based upon members of the community playing an active role in the pro ...
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Citizen media
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Community radio
Community radio is a radio service offering a third model of radio broadcasting in addition to commercial broadcasting, commercial and public broadcasting.
Community broadcasting, Community stations serve geographic communities and communities o ...
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Independent media
Independent media refers to any media (communication), media, such as television, newspapers, or Internet-based publications free of influence by government or corporate interests. The term has varied applications. Independence stands as a corne ...
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Media activism
Media activism is a broad category of activism that utilizes Mass media, media and communication technologies for social movement, social and political movements. Methods of media activism include publishing news on websites, creating video and ...
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Media democracy
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Media justice
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Mass media
Mass media include the diverse arrays of media that reach a large audience via mass communication.
Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises b ...
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Open publishing
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Pirate radio
Pirate radio is a radio station that broadcasts without a valid license, whether an invalid license or no license at all. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are rec ...
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Pirate television
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Tactical media
Radical media channels
* ''
Democracy Now!
''Democracy Now!'' is an hour-long TV, radio, and Internet news program based in Manhattan and hosted by journalists Amy Goodman (who also acts as the show's executive producer), Juan González, and Nermeen Shaikh. The show, which airs live ...
''
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Independent Media Center
The Independent Media Center, better known as Indymedia, is an open publishing network of activist journalist collectives that report on political and social issues. Following beginnings during the 1999 Carnival Against Capital and 1999 Seat ...
* ''
InfoWars''
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List of independent television stations in the U.S.
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New Internationalist
''New Internationalist'' (''NI'') is an international publisher and left-wing magazine based in Oxford, England, owned by a multi-stakeholder co-operative and run day to day as a worker-run co-operative with a non-hierarchical structure. Known ...
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OhmyNews
''OhmyNews'' () is a South Korean online news website. It was founded by Oh Yeon Ho on 22 February 2000.
The site's motto is "Every Citizen is a Reporter", which reflects its status as the first news website in Korea to accept, edit, and publi ...
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Project Chanology
Project Chanology (also called Operation Chanology) was a protest movement against the practices of the Church of Scientology by members of Anonymous (group), Anonymous, a leaderless Internet-based group. "Chanology" is a portmanteau of "4chan" ...
* ''
Positive News''
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Community Media Association
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Independent World Television
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Independent Media Center
The Independent Media Center, better known as Indymedia, is an open publishing network of activist journalist collectives that report on political and social issues. Following beginnings during the 1999 Carnival Against Capital and 1999 Seat ...
Related academics
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Chris Atton
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Rodney Benson
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John DH Downing
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Jean Burgess
Reference List
External links
The VideoVoice Collective does research and evaluation on participatory video.TNKRTVMedia Democracy DayMedia Democracy ProjectCenter for Media and DemocracyDemosphere Projectnbsp;– The wiki & global project to develop a community based media framework using
open source
Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use and view the source code, design documents, or content of the product. The open source model is a decentrali ...
and
interactive
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
software. (
Wikinews article)
Freedom of Expression, UNESCO
{{DEFAULTSORT:Radical Media
Alternative media
Types of journalism
Mass media